Rethinking the North-South Relationship
            in the Americas

   Connexions Conference 2009. OCWC Regional Meeting
...
A Partnership Spanning
         Nations and Cultures




3/25/2009                        Slide 2
• Partnership for OCW and
A Partnership
Spanning Nations &
                       academic programs
Cultures
             ...
• Innovation from Brazil
A Partnership
Spanning Nations &
                       which might be adopted
Cultures
         ...
Decade Long Partnership


• Over 26,000 face-to-face   • Brazil’s largest non-
  students                     governmental...
FGV and UCI Before OCW
• The Beginning
  – FGV partner Strong Consultancy is UCI partner
    for English language programs...
FGV and UCI Before OCW
• Working Together
  – FGV Online and UCI Distance Learning Center
    produce online courses that:...
Our OCW Partnership
Huge Results

• 173,000+ visits to FGV       • 20,000 visits in 1st ten
                                 days of course “L...
FGV Innovation
 • “Completion” certificate
   issued to learners who
   have registered and
   completed each of the
   co...
Certificate of Completion
100,000
 90,000                                                  Visited
                       ...
Certificate of Completion

                                       Visited Course

                  10%
          20%
    ...
Mutually Beneficial Partnership
• Translation makes UCI courses available to
  Portuguese speakers
• Joint marketing, nati...
Implications & Lessons
Learned
• Institutional relationship took time, effort
• Translation and localization of content is...
Implications & Lessons
Learned
• Provide a reason for self-learners to complete
  course and return to the site
• OCW can ...
A Case Study for the Future?
• Commercial/Noncommercial dialectic
• “North-South”




 3/25/2009                          ...
Externally
The Next Step with                         Created OCW


we can achieve the…
                      High Ed Effe...
Discussion




3/25/2009    Slide 19
More Information Visit:
http://ocw.uci.edu/courses/
 or email: kstam@uci.edu
UC Irvine and FGV OCW Collaboration by Gary W. Matkin, UCI
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UC Irvine and FGV OCW Collaboration by Gary W. Matkin, UCI

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The University of California, Irvine(UCI) has had a long relationship with Fundacao Getulio Vargas (FGV). This paper explores the evolution of the partnership and the role of OCW in strengthening joint programs involving fee-paying students. This evolution is placed within the context of rapid shifts in the global economic system and the growing importance of countries such as Brazil.

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UC Irvine and FGV OCW Collaboration by Gary W. Matkin, UCI

  1. 1. Rethinking the North-South Relationship in the Americas Connexions Conference 2009. OCWC Regional Meeting Gary W. Matkin, Ph.D., UC Irvine Larry Cooperman, MA.Ed., UC Irvine Felipe Spinelli de Carvalho, FGV
  2. 2. A Partnership Spanning Nations and Cultures 3/25/2009 Slide 2
  3. 3. • Partnership for OCW and A Partnership Spanning Nations & academic programs Cultures • Sharing and republishing of OCW content • Translation and “localizing” of content developed in U.S., adapted to Brazilian experience • Sharing of content from Southern hemisphere to Northern 3/25/2009 Slide 3
  4. 4. • Innovation from Brazil A Partnership Spanning Nations & which might be adopted Cultures elsewhere to intensify use of OCW • Institutional benefits gained from PR and OCWC membership • Benefits from OCW that can accrue to academic programs in terms of exposure and traffic 3/25/2009 Slide 4
  5. 5. Decade Long Partnership • Over 26,000 face-to-face • Brazil’s largest non- students governmental provider of distance learning • 4,000 online enrollments • Nonprofit foundation • Ranked 12th among the nation’s best public • 26,000 online students universities • Public Administration, Business , Economics, Law
  6. 6. FGV and UCI Before OCW • The Beginning – FGV partner Strong Consultancy is UCI partner for English language programs – FGV Online integrated UCI Project Management program as MBA module – FGV Online translated and localized six UCI courses • Added content and cases
  7. 7. FGV and UCI Before OCW • Working Together – FGV Online and UCI Distance Learning Center produce online courses that: • Contain multimedia elements • Are instructionally designed – Beyond syllabi and PowerPoints • Embed textual instructional narrative – Nonetheless, conversion is an extensive effort!
  8. 8. Our OCW Partnership
  9. 9. Huge Results • 173,000+ visits to FGV • 20,000 visits in 1st ten days of course “Live” date OCW site • Over 18,000 students • Of 20,000 visits to UCI have completed courses OCW site – 16,000 from Brazil and printed certificate of – 4,000 from United States completion – Over 45,000 visitors have come to the UCI from the FGV site
  10. 10. FGV Innovation • “Completion” certificate issued to learners who have registered and completed each of the course modules. • Over 18,000 users have made their way through an entire course and are not just “hits” or “unique visitors.” 3/25/2009 Slide 11
  11. 11. Certificate of Completion 100,000 90,000 Visited Course 80,000 70,000 60,000 50,000 Completed Form 40,000 30,000 20,000 10,000 Finished Course & 0 Printed Science & Diversity in Human Ethics Certificate Technology the Resources Organization Based on course visitors on FGV site
  12. 12. Certificate of Completion Visited Course 10% 20% Completed Online Form 70% Finished Course & Printed Certificate Based on course visitors on FGV site
  13. 13. Mutually Beneficial Partnership • Translation makes UCI courses available to Portuguese speakers • Joint marketing, national and international media relations raises awareness globally
  14. 14. Implications & Lessons Learned • Institutional relationship took time, effort • Translation and localization of content is critical • Understand the differing educational conventions between countries • Adoption of Creative Commons Licenses • Exchange of technology • Marketing and PR must be conducted both nationally and internationally 3/25/2009 Slide 15
  15. 15. Implications & Lessons Learned • Provide a reason for self-learners to complete course and return to the site • OCW can drive interest for degree or open- enrollment programs • Developing international contracts 3/25/2009 Slide 16
  16. 16. A Case Study for the Future? • Commercial/Noncommercial dialectic • “North-South” 3/25/2009 Slide 17
  17. 17. Externally The Next Step with Created OCW we can achieve the… High Ed Effectiveness Create Intellectual Property High Costs Best of Both Lower Uniformity Teacher Created Teacher Created Content Captured Lower Costs
  18. 18. Discussion 3/25/2009 Slide 19
  19. 19. More Information Visit: http://ocw.uci.edu/courses/ or email: kstam@uci.edu

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