Get LinkedIn - Creating a Power Profile

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Get LinkedIn - Creating a Power Profile

From CEO to college graduate putting together a powerful profile on LinkedIn is critical to building your personal brand.

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Get LinkedIn - Creating a Power Profile

  1. 1. Social Media Presentation:Get LinkedIn – Building a Power Profile<br />Presented at:<br />2010 National Retail Federation, Loss Prevention Conference<br />2010 NACC Women In Business<br />2010 Tandem HR - Client Event<br />CEO Groups<br />@kathysteele<br />
  2. 2. Get<br />Business oriented social networking site used primarily for professional networking. LinkedIn has over 65 million members.<br />What is LinkedIn for you?<br />Manage Information That is Publicly Available About You<br />Find and Be Found: Get Introduced to Potential Clients, Partners, Vendors and Prospects<br />
  3. 3. Get<br />Put your best face forward…<br />
  4. 4. Get<br />Improve your profile…<br />Add a Headline That Will Draw <br />Attention<br />Add a Geographic Area<br />Update Your Status<br />#in Automatically Adds Tweets<br />
  5. 5. Get<br />Improve your profile…<br />{<br />Your Resume<br /> Recommendations<br /> Connections<br /> Websites<br /> Twitter<br /> Create a Vanity URL<br />
  6. 6. Get<br />Improve your profile…Summary<br />Reorder<br />Be Creative & Interesting <br />• This is Your Elevator Speech<br />• Sprinkle Your Summary with Search Terms<br />• Work with a Professional Writer<br />Add Specialties<br />• People Search for This<br />
  7. 7. Get<br />Improve your profile…Experience<br />Job Descriptions <br />• Pepper your Experience with <br /> Search Terms<br />• Have a Detailed Description for <br /> all Current and Past Roles<br />
  8. 8. Get<br />Improve your profile…Recommendations<br />Give and Get Credible Recommendations<br />• You Need Three for a Complete Profile<br />• Highlight Different Roles<br />• Relationship is What Matters MostGood – Fan / FriendBetter – Colleague / Business PartnerBest – Boss / Manager / Client<br />
  9. 9. Get<br />Improve your profile…Recommendations<br />Get Credible Endorsements<br />• Choose the Role<br />• Be Selective<br />• Write a Personal Message<br />• Be Clear and Specific<br />
  10. 10. Get<br />Improve your profile…Connections<br />
  11. 11. Get<br />Improve your profile…Connections<br />
  12. 12. Get<br />Improve your profile…Connections<br />
  13. 13. Get<br />Improve your profile…Connections<br />
  14. 14. Get<br />Improve your profile…<br />
  15. 15. Get<br />Improve your profile…<br />
  16. 16. Get<br />Improve your profile…Applications<br />
  17. 17. Get<br />Improve your profile…<br />Search People<br />Borrow Ideas<br /> • Influencers<br /> • Industry Leaders<br /> • Job Titles<br />
  18. 18. Get<br />Improve your profile…Settings<br />Settings Control<br /> • What Info is Viewable • Notifications<br /> • Who’s Viewed Your Profile<br />
  19. 19. Get<br />Improve your profile…Settings<br />
  20. 20. Get<br />Improve your profile…Settings<br />
  21. 21. Get<br />What’s next? Groups<br />Join Groups<br />• Local Networking<br />• Industry Related<br />• Your Customers Belong To<br />• Your Competitors Belong To• You Add / Receive Value<br />
  22. 22. Get<br />What’s next? Groups<br />
  23. 23. Get<br />What’s next? Groups<br />Join Groups<br />• Showcase Your Memberships<br />• Digest Emails - Select Frequency<br />• Announcements<br />• Messages<br />
  24. 24. Get<br />What’s next? Groups<br />Join Groups<br />• Discussions<br />• News<br />• Jobs<br />• View Members<br />
  25. 25. Get<br />What’s next? Groups<br />Discussions<br />• Post Info Aligned with <br /> Group Missions / Values<br />• Add Value to the Group<br />• Ask a Question that Warrants Answers• Add Links to Details Area<br />
  26. 26. Get<br />What’s next? Groups<br />News<br />• Interesting News• Must Use External Link<br />• Press Releases<br />• Share <br />
  27. 27. Get<br />What’s next? Groups<br />
  28. 28. Get<br />What’s next? Groups<br />More<br />• Connect with Members<br />
  29. 29. Get<br />What’s next? Groups<br />
  30. 30. Get<br />What’s next? Groups<br />
  31. 31. Get<br />What’s next? Events<br />
  32. 32. Get<br />What’s next? Events<br />
  33. 33. Get<br />What’s next? Events<br />
  34. 34. Get<br />What’s next? Events<br />
  35. 35. Get<br />What’s next? Events<br />
  36. 36. Get<br />What’s next? Events<br />
  37. 37. Get<br />
  38. 38. Questions<br />

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