Managing your online reputation


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Presentation for Propel Conference in Dyer, Indiana on Friday, April 16, 2010.

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  • Is it consistent with PR messages that you control? Unfortunately we can’t control what is said online, but we can help make sure results are balanced.
  • Ask for a show of hands. Keep YP in the car and maybe use it to order pizza, but otherwise I personally Google just about everything. Seems to be the trend for most.
  • When we talk about online search, we’re really talking about Google—they have an overwhelming majority of the market share.
  • Ostrich with head in the sand metaphor. Story about the
  • Managing your online reputation

    1. 1. Managing Your Reputation Online<br />Presented by Kathy Sipple<br />
    2. 2. Importance?<br />When potential customers search for you, what will they find?<br />What is your (online) brand?<br />
    3. 3. Where do they search?<br />SEO vs. Yellow Pages: Times are Changing<br />"Yellow Page usage amongst people in their, say below 50, will drop to near zero over the next five years.“<br /> - Bill Gates (Seattle Times, 2007)<br /><ul><li>2.9 million searches per minute in December 2009
    4. 4. Estimated 131 billion searches per year in 2009
    5. 5. Global search grew 46% in 2009</li></ul>(January 2010, per ReadWrite Web)<br />
    6. 6. SEARCH ENGINE MARKET SHARE<br /> has 85.75% market share<br />(March 2010, per Net Applications)<br />
    7. 7. ?<br />Your Business Name<br />
    8. 8. Myth:<br />SEO vs. Yellow Pages: Times are Changing<br />“I can avoid trouble by staying away from sites like Facebook and Twitter.”<br />
    9. 9. Avoidance = Solution<br />SEO vs. Yellow Pages: Times are Changing<br />Just because you don’t join the conversation doesn’t mean it’s not happening. <br />Web 2.0 opens up communication like never before.<br />
    10. 10. Opportunity: Be proactive<br />SEO vs. Yellow Pages: Times are Changing<br />Seek input from “fans.”<br />Set up alerts to monitor mentions of you, your company, employees, your industry, etc.<br />
    11. 11. Accentuate the positive<br />SEO vs. Yellow Pages: Times are Changing<br />It’s not all about damage control!<br />Viral opportunities to maximize impact of good news.<br />
    12. 12. company name<br />
    13. 13. Form a Plan<br /><ul><li>Findable
    14. 14. Optimize good news
    15. 15. Respond to negative mentions
    16. 16. Monitor information for accuracy</li></li></ul><li>Next steps<br /><ul><li>Upcoming Valpo Chamber events
    17. 17. Additional workshops
    18. 18. Email newsletter, weekly social media tips
    19. 19. One on one consultation available
    20. 20. Coaching subscription</li>