AAUW Kathy Sipple Presentation 11-8-10

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Social Media Specialist Kathy Sipple was invited to present "Technology for the 21st Century" for the Michigan City Chapter of American Association of University Women on 11-8-10.

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AAUW Kathy Sipple Presentation 11-8-10

  1. 1. Technology for the 21 st Century Kathy Sipple www.mysocialmediacoach.com
  2. 2. Kathy Sipple – Social Media Specialist <ul><li>Founder/CEO of My Social Media Coach </li></ul><ul><li>University of Michigan Graduate </li></ul><ul><li>2009 Winner: Indiana’s Most Influential Woman in Social Media </li></ul><ul><li>Member of Mensa </li></ul><ul><li>Social Media Specialist at Forward Progress </li></ul><ul><li>22 years in Sales and Marketing Technology </li></ul><ul><li>Campaign Development in Social Media </li></ul><ul><li>Trained and coached over 20,000 people </li></ul><ul><li>Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking and Channel Sales….. </li></ul>
  3. 3. Have you heard about…?
  4. 4. Lots of sites out there…
  5. 5. Evolution of Technology <ul><li>Written language >>> Printing press </li></ul><ul><li>Mainframe computer >>> PCs/laptops </li></ul><ul><li>Telephone >>> Mobile phones </li></ul><ul><li>Internet/email >>> Chat/forums (Web 1.0) </li></ul><ul><li>Web sites >>> Blogs/social sites (Web. 2.0) </li></ul><ul><li>What next?? </li></ul>
  6. 6. What is social media? <ul><li>Web 2.0 (a.k.a. read/write web) </li></ul><ul><li>People having online conversations </li></ul><ul><li>An opportunity! </li></ul><ul><li>Context – “Did You Know?” </li></ul>
  7. 7. Key Concepts <ul><li>Many to many relationships </li></ul><ul><li>Ambient awareness </li></ul><ul><li>Crowdsourcing </li></ul><ul><li>Leaves a permanent trail </li></ul><ul><li>The network beneath the network </li></ul><ul><li>Blurry line between people and brands </li></ul><ul><li>Integration with mobile devices </li></ul>
  8. 8. Who uses it? <ul><li>Varies by site </li></ul><ul><li>Growing and changing </li></ul><ul><li>Quantcast.com </li></ul>
  9. 9. Social network sites <ul><li>Facebook – social, fun, photos, events </li></ul><ul><li>LinkedIn – professional, business </li></ul><ul><li>Twitter – quick bits of information </li></ul><ul><li>Myspace – younger </li></ul><ul><li>NING – develop your own social site </li></ul><ul><li>Blog (web + log) – Wordpress, Typepad, Blogspot </li></ul>
  10. 10. Social bookmarking <ul><li>What is it? </li></ul><ul><li>Make your life easier </li></ul><ul><li>Promote your own sites </li></ul><ul><ul><li>Delicious </li></ul></ul><ul><ul><li>Digg </li></ul></ul><ul><ul><li>Stumbleupon </li></ul></ul>
  11. 11. Other <ul><li>Flickr – Photo sharing </li></ul><ul><li>YouTube – Video sharing/search </li></ul><ul><li>Vimeo – Longer video </li></ul><ul><li>Slideshare – Powerpoint presentations </li></ul><ul><li>Dimdim – Webinar </li></ul><ul><li>SurveyMonkey – Surveys </li></ul><ul><li>Blip.fm, Grooveshark - Music </li></ul>
  12. 12. Newer on the scene… <ul><li>Flowtown – Drip marketing, lead capture </li></ul><ul><li>Gist, Xobni - Aggregators </li></ul><ul><li>Evernote, Dropbox – Multi-platform storage </li></ul><ul><li>Google Laboratories – Always innovative! </li></ul>
  13. 13. Questions? <ul><li>2 myths about social media: </li></ul><ul><li>Myth #1: It’s hard. </li></ul><ul><li>Myth #2: It’s easy. </li></ul>
  14. 14. Next steps <ul><li>Before joining in, listen </li></ul><ul><li>Decide what makes sense for you </li></ul><ul><li>Create an efficient, sustainable plan </li></ul><ul><li>Claim your user ID </li></ul>
  15. 15. Thanks for coming! <ul><li>One-on-one coaching </li></ul><ul><li>Group coaching </li></ul><ul><li>Online training available </li></ul>
  16. 16. Let’s Connect! <ul><li>Twitter.com/kathysipple </li></ul><ul><li>Facebook.com/kathysipple </li></ul><ul><li>LinkedIn.com/in/kathysipple </li></ul><ul><li>Facebook.com/mysocialmediacoach </li></ul><ul><li>[email_address] </li></ul>

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