Startup Marketing.
Some Thoughts.
Kathrin Folkendt
I‘m Kathrin.
Former Corporate Tech Marketer.
Former Startup Marketer.
B2B & B2C.
Marketing Consultant.
Make a good product.
Market it. Sell it.
Make money.
Make a good product.
Market it. Sell it.
Make money.
Agenda
• AARRR
• Marketing along the funnel
• Inbound Marketing
ACQUISITON
ACTIVATION
REVENUE
RETENTION
REFERRAL
ACQUISTION
ACTIVATION
RETENTION
REVENUE
REFERRAL
User comes to point of purchase
through different channels
Users enjoy fi...
Acquistion: What Channel to choose?
• # %
# % $
Planning:
Agile Marketing
• Create a Plan. Don‘t marry it.
• Quick Response to Changes
• Test & Measure
• Experiments
• Fa...
Inbound Marketing is the process of earning the
interest of visitors and customers rather than
buying it.
Inbound is...
Content
SEO
Social Media
SEM
(Conversion Optimization)
Content is strategic.
Yes, SEO is a Marketer‘s Job as well.
Social Media. Nuff said.
Don‘t be an Outbound-Hater!
&
So...
Do marketing. It‘s not evil.
Work along the funnel.
Inbound marketing is a good choice for startups.
Test ,measure a...
It‘s about more brains.
Not more budget.
THANK YOU!
kathrin@folkendt.com
Startup Marketing - An Introduction to AAARR Metrics and Inbound Marketing
Startup Marketing - An Introduction to AAARR Metrics and Inbound Marketing
Startup Marketing - An Introduction to AAARR Metrics and Inbound Marketing
Startup Marketing - An Introduction to AAARR Metrics and Inbound Marketing
Startup Marketing - An Introduction to AAARR Metrics and Inbound Marketing
Startup Marketing - An Introduction to AAARR Metrics and Inbound Marketing
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Startup Marketing - An Introduction to AAARR Metrics and Inbound Marketing

  1. 1. Startup Marketing. Some Thoughts. Kathrin Folkendt
  2. 2. I‘m Kathrin. Former Corporate Tech Marketer. Former Startup Marketer. B2B & B2C. Marketing Consultant.
  3. 3. Make a good product. Market it. Sell it. Make money.
  4. 4. Make a good product. Market it. Sell it. Make money.
  5. 5. Agenda • AARRR • Marketing along the funnel • Inbound Marketing
  6. 6. ACQUISITON ACTIVATION REVENUE RETENTION REFERRAL
  7. 7. ACQUISTION ACTIVATION RETENTION REVENUE REFERRAL User comes to point of purchase through different channels Users enjoy first „happy“ visit User comes back, visits multiple sites User engages in monetization behaviour User likes product or service enough to refer others
  8. 8. Acquistion: What Channel to choose? • # % # % $
  9. 9. Planning: Agile Marketing • Create a Plan. Don‘t marry it. • Quick Response to Changes • Test & Measure • Experiments • Fail Quickly. Move on.
  10. 10. Inbound Marketing is the process of earning the interest of visitors and customers rather than buying it.
  11. 11. Inbound is... Content SEO Social Media SEM (Conversion Optimization)
  12. 12. Content is strategic.
  13. 13. Yes, SEO is a Marketer‘s Job as well.
  14. 14. Social Media. Nuff said.
  15. 15. Don‘t be an Outbound-Hater!
  16. 16. &
  17. 17. So... Do marketing. It‘s not evil. Work along the funnel. Inbound marketing is a good choice for startups. Test ,measure and then choose your channels accordingly. Have a plan, but stay reactive.
  18. 18. It‘s about more brains. Not more budget.
  19. 19. THANK YOU! kathrin@folkendt.com

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