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A thousand
             words

  the viral power of the
  image in social media



                     Kathleen Holmlund - Digital Strategist
                                  Twitter: @katholmlund
                              www.kathleenholmlund.com
Tuesday 9 April 13
photo sharing
Tuesday 9 April 13
First Photo Ever Taken
                              1826
Tuesday 9 April 13
Iconic Images Through Time

                 Some of the most memorable images in
                 history span the major accomplishments of
                 mankind, but also major disasters and
                 conflicts caused by mankind




Tuesday 9 April 13
Man on the Moon
Tuesday 9 April 13
Fall of the Berlin Wall
Tuesday 9 April 13
Tianamen Square
Tuesday 9 April 13
Afghan girl
Tuesday 9 April 13
we live in a cluttered world.

          we live in an attention economy where
          it is harder and harder to get the
          attention of multi-device consumers.

          how can we better connect with our
          audiences?


Tuesday 9 April 13
the human brain processes images
        60,000 times faster than text

        user engagement with image & video
        posts increased by 65% the first month
        of Facebook Timeline for brands

        publishers who post infographics show
        12% more traffic growth than those
        who don’t

                                    Source: Dan Zarella, Hubspot

Tuesday 9 April 13
Tuesday 9 April 13
Tuesday 9 April 13
Four more years
                     Most retweeted and shared image ever
Tuesday 9 April 13
Texts from Hillary
                     Image takes on life of its own
Tuesday 9 April 13
Tells a story
Tuesday 9 April 13
10 Tips For Your
                         Business



Tuesday 9 April 13
1. Snap away
Tuesday 9 April 13
Traffic was nightmare this morning in Belfast




                           2. Add text
Tuesday 9 April 13
3. Share from others
Tuesday 9 April 13
4. Have fans share
Tuesday 9 April 13
5. Use infographics
Tuesday 9 April 13
6. Present the facts
Tuesday 9 April 13
7. Use quotes
Tuesday 9 April 13
8. Use humour
Tuesday 9 April 13
9. Bring us behind the scenes
Tuesday 9 April 13
10. Make the most of your profiles
     Use the ultimate social media image sizing cheat sheet
Tuesday 9 April 13
Thank you
                           &
                     get snapping!


Tuesday 9 April 13

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