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Before and After: 17
Ways to Make Better
Pinterest Images
(With Examples)
Profile 1: Mermaid Company
Original pin: Mermaid company has some lovely photography of
their work, including the image used in the original pin.
How...
Making the Pinterest image better:
The new pin is vertical and wide, taking up much more
space in the Pinterest feed and m...
Profile 2: Everything Eccles
Original pin:
The original pin for Make Your Day Better in 5 Steps is
branded with the site URL, which is great. Even thou...
Making the Pinterest image better:
The new pin moves to an optimized Pinterest size that is
a 2:3 ratio of width to height...
Want to ramp up your Pinterest
game? Download these five
Pinterest tips that’ll help you step
up your game in no time at a...
Profile 3: Ladybug Jellybean
Original pin:
This original pin was directed toward a sale event
(hurry and you can still get in on it!). It has a fun slo...
Making the Pinterest image better:
The rejigged pin keeps the tall styling and zooms in on
the product, making it the focu...
Profile 4: The Hearie
Original pin:
None found. This is a relatively new site and blogger,
so we’re glad to be able to help get a great image
to...
Making the Pinterest image better:
Every post on your site needs an image, to capture the
attention and imagination of you...
Profile 5: Not Just Paper and Paint
Original pin:
This pin starts off with a watermark and branding,
which is good to see, especially when photos are your
own...
Making the Pinterest image better:
The new pin adds words to the image to make it crystal
clear to pinners scrolling throu...
Profile 6: Bunnies are Magic
Original pin:
This original pin is a lovely photograph. It definitely
captures the mood of the post and helps make the
wri...
Making the Pinterest image better:
The new pin is a brighter image, and would you look at
that teddy bear? It’s adorable! ...
Want to ramp up your Pinterest
game? Download these five
Pinterest tips that’ll help you step
up your game in no time at a...
Profile 7: Twenty Dollar Date
Original pin:
Twenty Dollar Date is a moderately new site full of fun
content. The newer pins have some character, but thi...
Making the Pinterest image better:
The new pin is tall and the colours are much brighter.
We can’t always find “action sho...
Profile 8: Stargazer Writes
Original pin:
This original pin is tall, which is ideal for Pinterest. It’s a
close up of the product, too, so it’s pretty...
Making the Pinterest image better:
The #pinmakeover’s biggest change is asking a question
of the reader, which is excellen...
Profile 9: Something 2 Offer
Original pin:
The original pin gets across the theme of Ancient
Egypt and Rome very clearly, with the words
frequently rep...
Making the Pinterest image better:
This new pin gives the eyes fewer places to look, so the
theme becomes more apparent. T...
Profile 10: Thrifty Guardian
Original pin:
The original pin is a part of a series, which has done a
great job of being consistent; all four images use ...
Making the Pinterest image better:
The new pin is very warm and bright! Take a minute to
look at the tone of the $100 bill...
Ready for a deeper dive into
Pinterest strategy for bloggers?
Download the ultimate guide to
using Pinterest to drive traf...
Profile 11: Charlie Moo’s
Original pin:
This pin covers a topic that is very well suited to
Pinterest! Lots of people, Kathleen included, are
grosse...
Making the Pinterest image better:
First up, this pin is nice and tall. The original was bright and
this version is even m...
Profile 12: Annamotion
Original pin:
The original pin has text and includes a number,
because let’s face it, numbered lists are neck in neck
with...
Making the Pinterest image better:
The new pin switches to a 2:3 (for every 2 units of width, it
is 3 units tall, in this ...
Profile 13: bitchy but bubbly
Original pin:
I love popcorn. I’d like to eat up this pin. This pin has
cool tones, and would greatly benefit from text an...
Making the Pinterest image better:
Now we definitely have a pop of colour in this pin. The red
of the popcorn bucket and t...
Profile 14: Stained with Style
Original pin:
There are a lot of good things going on in this original
pin. The pin has bright, warm tones, a text overlay...
Making the Pinterest image better:
In this case, we made more of the image visible and added
some people to it, specifical...
Profile 15: Brian Manon
Original pin:
This original pin is the smallest image that we
have seen in this #pinmakeover post, it also
contains a lot ...
Making the Pinterest image better:
The made over pin is visually interesting – this is a case
where the image is telling a...
Enter to win the Pinterest for
Bloggers prize package worth
$216!
Profile 16: Probe Around the Globe
Original pin:
This pin has a lot of great aspects: it is tall, the use
of a shadow makes for a very fun image, there are
o...
Making the Pinterest image better:
This is a case of “aesthetics are a matter of opinion” because
Anne quite likes the sha...
Profile 17: 4 Sons ‘R’ Us
Original pin:
Can we all say yum? Look at that delicious looking
milkshake picture. Great photography by 4sonrus.
The imag...
Making the Pinterest image better:
This #pinmakeover zooms in close on the Samoa, so that it’s
very clear what the content...
Need help with your Pinterest
branding? Learn more about
how we can help you.
kathleen@stackingbenjamins.com
annekeery@gmail.com
Don’t be a Stranger!
Level 15 Concorde Towers,
UB City 1 60338
New York...
Before and After: 17 Ways to Make Better Pinterest Images (With Examples)
Before and After: 17 Ways to Make Better Pinterest Images (With Examples)
Before and After: 17 Ways to Make Better Pinterest Images (With Examples)
Before and After: 17 Ways to Make Better Pinterest Images (With Examples)
Before and After: 17 Ways to Make Better Pinterest Images (With Examples)
Before and After: 17 Ways to Make Better Pinterest Images (With Examples)
Before and After: 17 Ways to Make Better Pinterest Images (With Examples)
Before and After: 17 Ways to Make Better Pinterest Images (With Examples)
Before and After: 17 Ways to Make Better Pinterest Images (With Examples)
Before and After: 17 Ways to Make Better Pinterest Images (With Examples)
Before and After: 17 Ways to Make Better Pinterest Images (With Examples)
Before and After: 17 Ways to Make Better Pinterest Images (With Examples)
Before and After: 17 Ways to Make Better Pinterest Images (With Examples)
Before and After: 17 Ways to Make Better Pinterest Images (With Examples)
Before and After: 17 Ways to Make Better Pinterest Images (With Examples)
Before and After: 17 Ways to Make Better Pinterest Images (With Examples)
Before and After: 17 Ways to Make Better Pinterest Images (With Examples)
Before and After: 17 Ways to Make Better Pinterest Images (With Examples)
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Before and After: 17 Ways to Make Better Pinterest Images (With Examples)

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We asked our friends if we could help them make their pins look better. They sent us pins from all different kinds of blogs. Every one of them needed something changed, so we did. Here's the result.

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Before and After: 17 Ways to Make Better Pinterest Images (With Examples)

  1. 1. Before and After: 17 Ways to Make Better Pinterest Images (With Examples)
  2. 2. Profile 1: Mermaid Company
  3. 3. Original pin: Mermaid company has some lovely photography of their work, including the image used in the original pin. However, the product images are all horizontal. While horizontal images are perfect for e-commerce sites, they do not translate very well to Pinterest, in part because they look tiny on the platform. The original pin has the beginnings of some great SEO, “killer pendant,” “nights out” and “casual jeans” are all solid keywords, but many more can fit into the description. A final, major observation is the need for text on the image to give it some context.
  4. 4. Making the Pinterest image better: The new pin is vertical and wide, taking up much more space in the Pinterest feed and making the pendant itself more visible. Now the image fills the whole width of Pinterest, too. The text has been updated to be longer and written from the point of view of a fan while making sure to include keywords. The addition of text makes the purpose of the pin more clear to a reader. Without the text I could be wondering if this is jewelry, perhaps for reading crystals, or maybe even a cell phone charm. To add even more to Mermaid Company’s Pinterest presence, I recommend having additional product photos and lifestyle photos, where you can see the jewelry on a model. This helps answer questions like “where will the pendant sit when I wear it?”
  5. 5. Profile 2: Everything Eccles
  6. 6. Original pin: The original pin for Make Your Day Better in 5 Steps is branded with the site URL, which is great. Even though the URL has changed, redirects were set up so it goes to the new location. The text makes it clear what this post is about, which is also excellent.
  7. 7. Making the Pinterest image better: The new pin moves to an optimized Pinterest size that is a 2:3 ratio of width to height. It is also brighter and bringing the image into focus provides more context for the post. Using a staircase to represent steps is very relatable and clear. This image also communicates directly to the correct audience, this post is very clearly for parents, even though I’m sure everyone cringed with me at the idea of stepping on a toy with bare feet. If you are using free, no attribution stock images, or an affordable stock image option like GraphicStock, you may not be able to find a picture that matches quite this perfectly, but focus on using bright, tall images and adding text with an overlay so that it is very easy to read.
  8. 8. Want to ramp up your Pinterest game? Download these five Pinterest tips that’ll help you step up your game in no time at all.
  9. 9. Profile 3: Ladybug Jellybean
  10. 10. Original pin: This original pin was directed toward a sale event (hurry and you can still get in on it!). It has a fun slogan on it, too. The description includes some keywords and a suggestion of who would be a good person to be gifted this necklace. The color red pops well, but it is overshadowing the pendant itself, so let’s combine them to give the pin a more cohesive look.
  11. 11. Making the Pinterest image better: The rejigged pin keeps the tall styling and zooms in on the product, making it the focus of attention, all while maintaining the pop of colour from the red overlay. The coupon code is attractive, but also dates the image, which may be repinned months after the end of March 2016. Using an opt in form on a self-hosted website to give a coupon code would be a way to build your brand and also give you an email address for your customers! A product image that provided more contrast with the background would be nice, but isn’t always an option for a variety of reasons.
  12. 12. Profile 4: The Hearie
  13. 13. Original pin: None found. This is a relatively new site and blogger, so we’re glad to be able to help get a great image together for her!
  14. 14. Making the Pinterest image better: Every post on your site needs an image, to capture the attention and imagination of your readers. Don’t worry, you can find a ton of free, no attribution stock images to use, that won’t get you in hot water with the law. The image Kathleen made for this post also highlights a negative word. We don’t recommend making everything doom and gloom clickbait, but using negatives in titles does work well. In this case, the post isn’t all doom and gloom, either, it’s highlighting areas for improvement in the world.
  15. 15. Profile 5: Not Just Paper and Paint
  16. 16. Original pin: This pin starts off with a watermark and branding, which is good to see, especially when photos are your own. The image is bright, too, and slightly taller than it is wide.
  17. 17. Making the Pinterest image better: The new pin adds words to the image to make it crystal clear to pinners scrolling through their feeds what this pin is all about. As people are scrolling through their feeds, they could see the jar and wonder what it is – laundry detergent, fresh gathered goat milk, homemade yogurt, etc. Use words to make it crystal clear what they can find if they click through and repin. The new pin is also taller and includes a pop of colour.
  18. 18. Profile 6: Bunnies are Magic
  19. 19. Original pin: This original pin is a lovely photograph. It definitely captures the mood of the post and helps make the writer relatable to the audience by putting a face to a name.
  20. 20. Making the Pinterest image better: The new pin is a brighter image, and would you look at that teddy bear? It’s adorable! Bright, warm images tend to do well on Pinterest. Off of Pinterest they can almost feel Day-Glo or too bright, but in a sea of coloured pictures, they look great. The biggest change in this picture, however, is adding the text overlay and including a number. People love numbered lists. One reason for this is it gives us a sense of what to expect at the other end after we click through; a post of five things is a lot different than a post of fifty things. Use big, bold numbers in your Pinterest text.
  21. 21. Want to ramp up your Pinterest game? Download these five Pinterest tips that’ll help you step up your game in no time at all.
  22. 22. Profile 7: Twenty Dollar Date
  23. 23. Original pin: Twenty Dollar Date is a moderately new site full of fun content. The newer pins have some character, but this pin is a slightly older one. This picture uses whitespace well, and the content is decidedly appealing. Potentially related: I am drinking wine as I write this part. Only potentially.
  24. 24. Making the Pinterest image better: The new pin is tall and the colours are much brighter. We can’t always find “action shots” to use, but this is a dynamic picture that definitely grabs your eye. I mean, I need a refill and that looks delightful. Kathleen is currently growing a mini-human, so I will have her glass for her. This post already has a nice, sassy, engaging title going for it, so adding the text as an overlay to the pin really makes it pop.
  25. 25. Profile 8: Stargazer Writes
  26. 26. Original pin: This original pin is tall, which is ideal for Pinterest. It’s a close up of the product, too, so it’s pretty clear that the post will discuss this product. The photo was taken by the blogger and it is bright and easy to see, which can often be difficult to pull off.
  27. 27. Making the Pinterest image better: The #pinmakeover’s biggest change is asking a question of the reader, which is excellent for engagement. This pin tells us a lot more about what sort of information we can find in the post, versus the title which only outlines which product the post is about. The additional white space makes it easier to focus on the face mask aspect, though the branding of the product is lost.
  28. 28. Profile 9: Something 2 Offer
  29. 29. Original pin: The original pin gets across the theme of Ancient Egypt and Rome very clearly, with the words frequently repeating themselves.
  30. 30. Making the Pinterest image better: This new pin gives the eyes fewer places to look, so the theme becomes more apparent. The image is tall, bright and very easy to identify as being about the ancient world, in particular Egypt. A small tweak to the title makes the pin much more attractive to the target audience. Someone scrolling by can now quickly answer the question, “Is this for me?” due to the addition of the word homeschooling, and it explains more clearly the connection to Mystery of History Volume I. Doing a little bit of research, Mystery of History says it’s for students of all ages. In general, when doing book round ups, adding a suggested age range to the pin text is a good idea as it makes it easier for people to answer that question “Is this for me?”
  31. 31. Profile 10: Thrifty Guardian
  32. 32. Original pin: The original pin is a part of a series, which has done a great job of being consistent; all four images use the same image with the “Part Four” changing for each section. In this context it may be a bit difficult to see, but the calculator image has blue and grey undertones, which make the image cold. Pinterest loves warm, bright colours. In the personal finance niche, it can be difficult to find money-related pictures that incorporate the warm tones. It may sound like a nit picky change, but that’s because it is! This image has consistency across multiple pins, a very clear, easy to read, compelling title and a good ratio. We’re just going to amp up the warmth of the image to make it even more appealing.
  33. 33. Making the Pinterest image better: The new pin is very warm and bright! Take a minute to look at the tone of the $100 bills in the picture. Even though they are still green, the colours have been amped up to be very warm. Looking at the warmth of the skin tone in the hand also shows the change to warm and inviting.
  34. 34. Ready for a deeper dive into Pinterest strategy for bloggers? Download the ultimate guide to using Pinterest to drive traffic.
  35. 35. Profile 11: Charlie Moo’s
  36. 36. Original pin: This pin covers a topic that is very well suited to Pinterest! Lots of people, Kathleen included, are grossed out by images of slugs, though. Ask her how much she enjoyed doing an image search for slugs. I bet you’ll get a great facial reaction. The original image makes it quite clear what the topic covers and includes website branding, too.
  37. 37. Making the Pinterest image better: First up, this pin is nice and tall. The original was bright and this version is even more brilliant, with a huge pop of warm colour thanks to the flower. The bigger change is making the text much larger and moving it to the top of the image, where it will be processed more quickly by someone scrolling through Pinterest. The text of the content is now much bigger than the site name, shifting the focus from the site to the “what’s in it for me?” perspective for the reader.
  38. 38. Profile 12: Annamotion
  39. 39. Original pin: The original pin has text and includes a number, because let’s face it, numbered lists are neck in neck with cat videos for popularity on the internet. The colours are warm and bright, though some of the text is a bit difficult to read on the backdrop. An overlay that provides contrast would help make the text pop.
  40. 40. Making the Pinterest image better: The new pin switches to a 2:3 (for every 2 units of width, it is 3 units tall, in this case 735×1100) aspect ratio. The eight was highlighted, to make sure the post can take on cat videos, of course. The text is also very easy to read and the blog’s URL is added to make sure that it’s branded. As an extra note on branding, one reason to add your URL or logo to every image is to help prevent it from being stolen. Sometimes, people will take an image and use it to link to stolen content and many readers will notice that it doesn’t go to the right place because you’ve told them where they should be going (annamotion.com, in this case).
  41. 41. Profile 13: bitchy but bubbly
  42. 42. Original pin: I love popcorn. I’d like to eat up this pin. This pin has cool tones, and would greatly benefit from text and a pop of colour.
  43. 43. Making the Pinterest image better: Now we definitely have a pop of colour in this pin. The red of the popcorn bucket and the green in the text makes the image jump out of the screen, especially with the warmer tones. Compare the colour of the popcorn in the pictures to get a good example of a cool versus a warm tone. Adding in text also clearly conveys what the post is about and makes me curious about the films!
  44. 44. Profile 14: Stained with Style
  45. 45. Original pin: There are a lot of good things going on in this original pin. The pin has bright, warm tones, a text overlay, the site’s URL and a great aspect ratio.
  46. 46. Making the Pinterest image better: In this case, we made more of the image visible and added some people to it, specifically a kiddo. There are mixed reports on whether or not faces should be used on Pinterest, and in this case we are going for it. This father and son duo look like they are having a great time at the beach and it’s clear that the post is about kids. The text overlay is also a bit easier to read and pops off the background more, making it easier to read. Note that the colours still carry through to keep the branding consistent.
  47. 47. Profile 15: Brian Manon
  48. 48. Original pin: This original pin is the smallest image that we have seen in this #pinmakeover post, it also contains a lot of white space, so it doesn’t jump off the page.
  49. 49. Making the Pinterest image better: The made over pin is visually interesting – this is a case where the image is telling a story. The girl in the picture is clearly doing something and has an air of intrigue to her. Adding the text makes it clear what this post is about, that it’s not a selection of dresses for sale, but instead on how to sell vintage clothes online. Now when pinned to a blogging board, it will make a lot more sense to a reader.
  50. 50. Enter to win the Pinterest for Bloggers prize package worth $216!
  51. 51. Profile 16: Probe Around the Globe
  52. 52. Original pin: This pin has a lot of great aspects: it is tall, the use of a shadow makes for a very fun image, there are only two fonts and it is very consistent with the rest of the pins from Probe Around the Globe. Creating a consistent look to your pins is very important for branding. Plus, the post is about traveling in Italy, which had Kathleen dreaming of returning there for the rest of the day, it’s her favourite destination!
  53. 53. Making the Pinterest image better: This is a case of “aesthetics are a matter of opinion” because Anne quite likes the shadow statue in the original pin. Kathleen prefers the new bridge pin, though. The text is easier to read on the new pin and the location of Florence makes the topic more clear to the reader. In the original pin, the text is partially transparent, making it fully opaque would help it pop against the background. The final note on this pin is to double check spelling. I have heard of many pins that gain traction and include a typo and I’ve even had one of my pins suffer that fate. Once they are out there in the wild, you aren’t able to correct them!
  54. 54. Profile 17: 4 Sons ‘R’ Us
  55. 55. Original pin: Can we all say yum? Look at that delicious looking milkshake picture. Great photography by 4sonrus. The image is watermarked, but it needs some text to clearly convey the content to potential pinners.
  56. 56. Making the Pinterest image better: This #pinmakeover zooms in close on the Samoa, so that it’s very clear what the contents of this delicious milkshake will be. The text layer makes it even more clear and the circle gives the reader a very clear Call to Action (CTA) to the reader – telling them to do something. If someone wanted to go ahead and make me one of these, that would be great.
  57. 57. Need help with your Pinterest branding? Learn more about how we can help you.
  58. 58. kathleen@stackingbenjamins.com annekeery@gmail.com Don’t be a Stranger! Level 15 Concorde Towers, UB City 1 60338 New York United States

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