What roles do social media play in the country you have studied? What sites are most popular in that country?
Top Ten Most Visited Sites1. Google (google.be)2. Facebook3. Google (google.com)4. Youtube5. Windows Live6. Wikipedia7. LinkedIn8. Yahoo9. Twitter10. Het Laatste Nieuws (http://www.hln.be/)
Major differences in media 16% smart phone use (50% US) Lower brand following 81% internet use (78% US)
If you were a college student in that country, what site would you use most, and why? Most visited: Facebook (2), Netlog (148) Uses: ▪ Facebook: Status updates, photo sharing, news, gaming, messaging, etc… ▪ Netlog: Blogging, guestbooking, photo sharing, news, gaming, dating Audience: ▪ Facebook: 18-34, students ▪ Netlog: 35-64, with kids
Focusing on a single site, what are its key features and benefits? Email Guestbooking Photo sharing News Blogging Gaming Dating International
How is your selected international site used by businesses in that country? Targeted advertising Business pages Application developers Games Bots
How is your selected site used for journalism in that country? History of sharing Blog posts