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Why Print Matters [Infographic]

Katherine Tattersfield
Katherine Tattersfield
Katherine TattersfieldContent Marketing Specialist at Gibson International Real Estate

Many marketers wonder whether or not print matters in the digital world. This infographic with data provided by Xerox Digital Printing explains print's relevance in contemporary advertising. The data explores how professional designers use print media in their work and compares print campaign results along with mixed media promotions.

Why Print Matters [Infographic]

1 of 1
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Source: http://mcpheters.com/2009/04/01/tv-and-magazine-ads-more-effective-than-ads-on-internet/
INTERNET MAGAZINE 30secTV
of the value of a
30 second TV ad
83% 16%
COMPARISON OF INTERNET AD, MAGAZINE AD, AND 30 SECOND TV AD
Using eye-tracking software to determine how ads are seen by respondents.
MAGAZINE AD INTERNET AD
AdAd
Ad Ad
of the value of a
30 second TV ad
• -----------------------------• -----------------------------
• -----------------------------• -----------------------------• -----------------------------
• -----------------------------• -----------------------------• -----------------------------• -----------------------------
(of people who responded, what % purchased or
were converted to new business)
MORE CAMPAIGN CHANNELS MEANS BETTER
BUSINESS RESULTS
Source: Understanding Vertical Markets: Enterprise Communications Requirements, InfoTrends 2012
6.0% 7.6% 7.6% 8.2% 8.7%
Print,Email,WebLanding
PagesandMobileMarketing
PrintOnly
Print&Email
Print&
WebLandingPage
Print,Email&
WebLandingPage
15.3%
16.5%
16.5%
18.3%
16.2%
Source: Understanding Vertical Markets: Enterprise Communications Requirements, InfoTrends 2012
6.0% 7.6% 7.6% 8.2% 8.7%
THE MORE CAMPAIGN CHANNELS USED
THE BETTER THE RESPONSE RATE
Print,Email,WebLanding
PagesandMobileMarketing
PrintOnly
Print&Email
Print&
WebLandingPage
Print,Email&
WebLandingPage
Source: Direct Marketing Association, 2012 Response Rate Report
DIRECT MARKETING ASSOCIATION (DMA)Found Direct Mail Is #1 Customer Acquisition Channel,
Compared With Other Marketing Efforts
Average Response Rate
TypeofAcquisitionChannel
Direct Mail
0.12%
4.4%Direct Mail
Email
10-30X Response to that of Email
Source: Graphic Design USA Magazine 50th Annual Print Design Survey
GRAPHIC DESIGN USA MAGAZINEConducted Survey For Its 50th
Anniversary, Asking If Print Still Has An
Important Place In Graphic Communications For Designers
92%
Professional
Graphic Designers
Design For Print
As Part OfTheirWork
90%
72%
$$$$$$
OfTheir
Time Is Spent On
Print Projects
Report
Buying Printing
And Specifying
The Paper Used
InTheir Projects
OfTheir
Assignment
Involve Print
InWhole Or In Part
70%
Does Print Matter in the Digital World?

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Why Print Matters [Infographic]

  • 1. Source: http://mcpheters.com/2009/04/01/tv-and-magazine-ads-more-effective-than-ads-on-internet/ INTERNET MAGAZINE 30secTV of the value of a 30 second TV ad 83% 16% COMPARISON OF INTERNET AD, MAGAZINE AD, AND 30 SECOND TV AD Using eye-tracking software to determine how ads are seen by respondents. MAGAZINE AD INTERNET AD AdAd Ad Ad of the value of a 30 second TV ad • -----------------------------• ----------------------------- • -----------------------------• -----------------------------• ----------------------------- • -----------------------------• -----------------------------• -----------------------------• ----------------------------- (of people who responded, what % purchased or were converted to new business) MORE CAMPAIGN CHANNELS MEANS BETTER BUSINESS RESULTS Source: Understanding Vertical Markets: Enterprise Communications Requirements, InfoTrends 2012 6.0% 7.6% 7.6% 8.2% 8.7% Print,Email,WebLanding PagesandMobileMarketing PrintOnly Print&Email Print& WebLandingPage Print,Email& WebLandingPage 15.3% 16.5% 16.5% 18.3% 16.2% Source: Understanding Vertical Markets: Enterprise Communications Requirements, InfoTrends 2012 6.0% 7.6% 7.6% 8.2% 8.7% THE MORE CAMPAIGN CHANNELS USED THE BETTER THE RESPONSE RATE Print,Email,WebLanding PagesandMobileMarketing PrintOnly Print&Email Print& WebLandingPage Print,Email& WebLandingPage Source: Direct Marketing Association, 2012 Response Rate Report DIRECT MARKETING ASSOCIATION (DMA)Found Direct Mail Is #1 Customer Acquisition Channel, Compared With Other Marketing Efforts Average Response Rate TypeofAcquisitionChannel Direct Mail 0.12% 4.4%Direct Mail Email 10-30X Response to that of Email Source: Graphic Design USA Magazine 50th Annual Print Design Survey GRAPHIC DESIGN USA MAGAZINEConducted Survey For Its 50th Anniversary, Asking If Print Still Has An Important Place In Graphic Communications For Designers 92% Professional Graphic Designers Design For Print As Part OfTheirWork 90% 72% $$$$$$ OfTheir Time Is Spent On Print Projects Report Buying Printing And Specifying The Paper Used InTheir Projects OfTheir Assignment Involve Print InWhole Or In Part 70% Does Print Matter in the Digital World?