WHY INTERNET?
30.1 million UK adults(60% of the population) accessed the Internet   every day in 2010.    ―Office for National Statistic...
31 million UK adults (62% of the population)    bought or ordered goods or services onlinewithin the past 12 months.     ―...
17.4 million UK adults watched television or    listened to radiovia the Internet in 2010.    ―Office for National Statist...
The Internet is worth £100 billion  a year to the UK economy       and accounts for     7.2% of the UK’s GDP.         ―BBC...
Findings from the annual“State of Media Democracy”global survey report published       October 7, 2010...       ― Deloitte...
...Globally, consumers rated   Internet use as their third favourite e-media pastime    behind TV and music...      ―Deloi...
...the Internet is challenging TVfor consumers’ time & attention...         ―Deloitte Touche Tohmatsu Limited
...Mobile devices with advanced   features are proliferating, and  uses are expanding to include    online search, social ...
WHY VIDEO?
Findings from the annual“State of Media Democracy”global survey report published       October 7, 2010...       ― Deloitte...
...TV continues to be the top   media platform around the     world, but most surveyed consumers say their computer     ha...
Web sites with video are 53%more likely to appear on the first page of search engine results.            ―Forrester Research
YouTube is the second largest   search engine (with 113 Munique visitors monthly), second    only to its owner Google.    ...
UK viewers watched more than6 billion online content videos & 527 million online video ads in         November 2010.      ...
Video has no borders...   ...and goes everywhere.
WHY FACEBOOK?
Growth of Facebook in 2010                       Source: Socialbakers.com
If Facebook was a country,its almost 600 million memberswould make it the third largest      country in the world.
United Kingdom World’s 3rd Largest   Facebook Population in 2010                                        One-third         ...
Global Facebook Population Age Distribution in 2010                                                 Source: Socialbakers.c...
Facebook Second Largest Source of Traffic     to Online Videos at Media Sites              Q3 & Q4 2010       Source: Tube...
Facebook pages supportYouTube, as well as embedded,            videos.
Facebook pages are free.
WHY V-MAIL?
Video in email marketing hasbeen shown to increase click- through rates by over 96%.     ―Implix 2010 Email Marketing Tren...
1 minute of video is worth    1.8 million words.   ― Dr. James McQuivey | Forrester Research
WHY AFTER 5.TV?
Case Study: iTunes Launchof After 5 TV’s «Wine 101»
Within 24 hours of their release on iTunes on February 23, 2011, twonew episodes of «Wine 101» were        viewed 400+ tim...
The debut of «Wine 101» on iTunes was downloaded over25,000 times in five days during        December 2010.             ―A...
SYNDICATION                v. sin-di-keyt  to publish simultaneously, or supply forsimultaneous publication, in a number o...
“How many visits does yourwebsite get?” is a 3- to 5-year-        old question. The question today is “Howmany viewers do ...
1 Billion video minutes monthly  26 Million monthly viewers 50,000 average concurrent          viewers
a top-3 video site in theU.S., with 12 million uniquemonthly viewers (40 million         worldwide)
MEDIA MILEAGE: Where        your brand will be seen...•After 5 TV website               •After 5 TV Media Svc Twitter•Afte...
We are passionate and creative.  We care about producing compelling, original content    that connects with your       tar...
Online Video & Social Media Facts
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Online Video & Social Media Facts

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After 5 Media Services Press Kit

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Online Video & Social Media Facts

  1. 1. WHY INTERNET?
  2. 2. 30.1 million UK adults(60% of the population) accessed the Internet every day in 2010. ―Office for National Statistics (ONS)
  3. 3. 31 million UK adults (62% of the population) bought or ordered goods or services onlinewithin the past 12 months. ―Office for National Statistics (ONS)
  4. 4. 17.4 million UK adults watched television or listened to radiovia the Internet in 2010. ―Office for National Statistics (ONS)
  5. 5. The Internet is worth £100 billion a year to the UK economy and accounts for 7.2% of the UK’s GDP. ―BBC News, October 27, 2010
  6. 6. Findings from the annual“State of Media Democracy”global survey report published October 7, 2010... ― Deloitte Touche Tohmatsu Limited
  7. 7. ...Globally, consumers rated Internet use as their third favourite e-media pastime behind TV and music... ―Deloitte Touche Tohmatsu Limited
  8. 8. ...the Internet is challenging TVfor consumers’ time & attention... ―Deloitte Touche Tohmatsu Limited
  9. 9. ...Mobile devices with advanced features are proliferating, and uses are expanding to include online search, social media, product & service purchases, entertainment, and global positioning. ―Deloitte Touche Tohmatsu Limited
  10. 10. WHY VIDEO?
  11. 11. Findings from the annual“State of Media Democracy”global survey report published October 7, 2010... ― Deloitte Touche Tohmatsu Limited
  12. 12. ...TV continues to be the top media platform around the world, but most surveyed consumers say their computer has become more of anentertainment device than their television. ― Deloitte Touche Tohmatsu Limited
  13. 13. Web sites with video are 53%more likely to appear on the first page of search engine results. ―Forrester Research
  14. 14. YouTube is the second largest search engine (with 113 Munique visitors monthly), second only to its owner Google. ―comScore
  15. 15. UK viewers watched more than6 billion online content videos & 527 million online video ads in November 2010. ―comScore
  16. 16. Video has no borders... ...and goes everywhere.
  17. 17. WHY FACEBOOK?
  18. 18. Growth of Facebook in 2010 Source: Socialbakers.com
  19. 19. If Facebook was a country,its almost 600 million memberswould make it the third largest country in the world.
  20. 20. United Kingdom World’s 3rd Largest Facebook Population in 2010 One-third of all Britons Source: Socialbakers.com have Facebook accounts
  21. 21. Global Facebook Population Age Distribution in 2010 Source: Socialbakers.com 18- to 34-year-olds make up almost 60%
  22. 22. Facebook Second Largest Source of Traffic to Online Videos at Media Sites Q3 & Q4 2010 Source: TubeMogul “Online Video and the Media Industry (Q4)”, February 18, 2011
  23. 23. Facebook pages supportYouTube, as well as embedded, videos.
  24. 24. Facebook pages are free.
  25. 25. WHY V-MAIL?
  26. 26. Video in email marketing hasbeen shown to increase click- through rates by over 96%. ―Implix 2010 Email Marketing Trends Survey
  27. 27. 1 minute of video is worth 1.8 million words. ― Dr. James McQuivey | Forrester Research
  28. 28. WHY AFTER 5.TV?
  29. 29. Case Study: iTunes Launchof After 5 TV’s «Wine 101»
  30. 30. Within 24 hours of their release on iTunes on February 23, 2011, twonew episodes of «Wine 101» were viewed 400+ times. ―After5.TV
  31. 31. The debut of «Wine 101» on iTunes was downloaded over25,000 times in five days during December 2010. ―After5.TV
  32. 32. SYNDICATION v. sin-di-keyt to publish simultaneously, or supply forsimultaneous publication, in a number of mediums in a number of places
  33. 33. “How many visits does yourwebsite get?” is a 3- to 5-year- old question. The question today is “Howmany viewers do you want us to put you in front of?”
  34. 34. 1 Billion video minutes monthly 26 Million monthly viewers 50,000 average concurrent viewers
  35. 35. a top-3 video site in theU.S., with 12 million uniquemonthly viewers (40 million worldwide)
  36. 36. MEDIA MILEAGE: Where your brand will be seen...•After 5 TV website •After 5 TV Media Svc Twitter•After 5 TV iTunes podcast •After 5 TV Media Svc LinkedIn•After 5 TV Livestream channel •After 5 TV Flickr•After 5 TV Media Svc website •After 5 TV Media Svc Tumblr•After 5 TV Youtube channel •After 5 TV Blip.tv platform•After 5 TV Media Svc Youtube •After 5 TV Veoh platform•After 5 TV Facebook page •After 5 TV Revver platform•After 5 TV Media Svc Facebook •After 5 TV Viddler platform•After 5 TV Dailymotion channel •After 5 TV Metacafe platform•After 5 TV Twitter •Other market-targeted sites
  37. 37. We are passionate and creative. We care about producing compelling, original content that connects with your target audience. ―After5.TV

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