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Social media and slactivism


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This presentation examines the benefits and pitfalls of using social media towards social change.

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Social media and slactivism

  1. 1. Social medias Slactivism A Film 315 presentation by Katherine Fernandez-Blance
  2. 2. We live in an age where we cansupport a cause without actually doing much to help it...
  3. 3. Our support for an issue can come through Facebook likes...
  4. 4. ...Or our Twitter #Hashtags.
  5. 5. Our status updates can show our support for breast cancer.
  6. 6. But can these 2-second tools become more than a lazy persons activism?Can we turn Slactivism into Activism?
  7. 7. Most people want tohelp others. Socialmedia provides the tools.
  8. 8. Millions of people are using social media tosupport a cause, through solidarity measures or financial means.
  9. 9. Thousands of organizations doing on the ground work have jumped on the bandwagon. They are using social media to build global support networks.
  10. 10. Websites like Jumo and Citizen Effect have beencreated to provide do-gooders with an outlet for their interests in social good.
  11. 11. The goal of such sites is to both create communities of awareness and to raise funds for hundreds of programs.
  12. 12. The benefits of thistype of activism are clear...
  13. 13. Social Media creates a platform in which all pertinent information is readily available to browse and supporting a cause is just a click away.
  14. 14. Instead of joining a protest you can virtually support something through your digital footprint...
  15. 15. And, best of all you can care about a cause for aslong as you like, and forget about it at your leisure.
  16. 16. So, has social media successfully been used for social good?
  17. 17. More than 25 million Facebook users support at least one Facebook cause but has that actually translated into big bucks for nonprofits?
  18. 18. No...less than 1% of those who like a cause have actually donated anything towards it.
  19. 19. "Its an experiment that shows social media is a greatway to touch people. But, it may have a ways to go in terms of raising money." Elliot Bisnow, Fundraiser for Nothing but Nets
  20. 20. Twitter most notably was successful in raising global awareness for events that had banned Western journalists from reporting.
  21. 21. Dubbed citizen journalism, those on the ground could hashtag #Iranelection or #Jan25 and Twitter users worldwide could watch the events unfold.
  22. 22. Moldovas, Irans and Egypts events have beencalled Twitter revolutions because of the mass organization it enabled.
  23. 23. Even earlier, indigenous Mexican activist group theZapatistas gained worldwide attention through their internet campaigns resulting in hundreds of global solidarity groups springing up.
  24. 24. Recently, Al Jazeera journalist Dorothy Parvaz was released from Iranian detention. Facebook groups and #freedorothy hashtags made it clear that people were calling for her release.
  25. 25. Behind social media activism are real people whocan and do come together to create real change.
  26. 26. Social media activism can be a stepping stone into other forms!
  27. 27. Its up to us to decide what our level of engagement will be. Slactivist or activist? You decide!
  28. 28. References dyn/content/article/2009/04/21/AR2009042103786_2. html?sub=AR movement-proves-that-online-revolutions-are-not- just-a-lazy-protestors-form-of-activism-2010-9 interview/ http://www.newyorker. com/reporting/2010/10/04/101004fa_fact_gladwell social-media/ http://networkconference.netstudies. org/2010/04/from-slacktivism-to-activism-how-social- media-is-changing-the-face-of-political-protest- around-the-world/ condition/2010/01/08/what-color-is-your-bra- facebook-s-pointless-underwear-protest.htmlAll images under: minnesota-2011-political-activism-social-media-2/ care2-syria-facebook-twitter-hashtag-2011-5