Rule #1 of Social Media


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The best place to start is the very beginning, it's a very good place to start. Rule #1 of social media, know why you are there.

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Rule #1 of Social Media

  1. 1. Rule #1 of Social Media: If you want spaghetti, buy spaghetti…not PB&J. I hear the same question a lot, why should I participate in social media? It is a good question. Anytime you are about to venture into an area that is new to you, you should stop and ask yourself why? You should never enter into any arena without knowing why you are there, what purpose it serves or what you want to get out of the cost to be there. According to the folks at TopRank Online Marketing there are 19 questions to ask yourself before you determine your organization is ready for social media. Think of it this way, what happens when you go into a grocery store without preparing a list? You buy a bunch of stuff you don’t need and forget to buy the one thing you went there for in the first place. In the end you get home feeling two things guilty and frustrated. Guilty that you spent money buying things you either already have or really don’t need and frustrated that the one thing you drove all the way there for never even made it into your cart. Social media is the same way. If you don’t have a road map for participating as a company you are likely to wander the aisles of Face book, Twitter, or Linkedin spending time in areas that don’t make sense for your company. Putting friends, contacts and followers in your cart only to find out when you get up to the register that they are not what you came in for. No one has time to waste, that’s a given. So make a plan, set your goals, track your results and adjust your course accordingly. If you wanted to make spaghetti for dinner you wouldn’t buy a loaf of bread, a jar of peanut butter and some grape jelly, would you? If you want to reach your customer base you wouldn’t create a page on Facebook if they are all engaging on Twitter or interacting on LinkedIn. You go where your audience is. Allow me to state the obvious again no one has time to waste. Don’t expect people to add more destinations to their list of online interactions. Figure out where they are and go to them. Make a plan, have a goal and your spaghetti will turn out like spaghetti not a peanut butter and jelly sandwich. What’s your social media shopping list look like? How are you taking steps to go where your audience already is?