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Social Media - the Whys and Wherefores


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Social Media - the Whys and Wherefores

  1. 1. Soci@lite Social Media: The whys & wherefores by Katherine Hanson Soci@liteThe only thing worse than being talked about is not being talked about (Oscar Wilde)
  2. 2. Soci@liteAbout Me Social Media Training Consultancy Help businesses understand HOW Social Media can help them, not just WHY Passionate about helping businesses to navigate the world of online marketing & master the metrics so they can raise their online awareness Believe Social Media is the online equivalent of Word of Mouth which really encapsulates its usefulness to businesses
  3. 3. Soci@liteSocial Media is…. The online equivalent of word of mouth, the oldest form of marketing in the world yet still the most powerful Permanent & broadcast – no reliance on somebody remembering what they have heard about your business and passing it on to somebody else An ongoing practice, the purpose of which is not to generate leads & business but share information & engage in the same way that you would in the real world Social Media tells you about the PEOPLE in your business – use your website to tell them ABOUT your business Here to stay whether you love it or hate it!
  4. 4. Soci@liteWHY?
  5. 5. Soci@liteIncrease customer loyalty whilst driving traffic back to your websiteReach other markets for virtually no cost, other than in time & effortSpread your message to those who want to hear what you have to sayHarness the collective power of a captive audience and they will spread the word for youConduct competitor analysis and stay ahead by posting information before they doObtain instant feedback from customers, peers & prospectsAudit trail of online activity - crucial for testimonials/referrals & a permanent reference pointNo geographic boundaries - only 15% of business’ fans are local to them - go VIRAL!
  6. 6. Soci@liteWHAT?
  7. 7. Soci@liteThe same business etiquette applies as offline – don’t say or do anything you wouldn’tface to faceNot sure what to write about? Brainstorm ideas with colleagues, family and friendsAsk questions via Surveys & Polls, etc.FAQs – answer questions & comments via your Social Media channelsPromote events you are holding or attendingInformation online which you think will resonate with peoplePeople do business with People - make personal stories into lessonsResources your customers find helpful, e.g. Reviews, Links, ‘How To’ articlesNews is cyclical - repackage content from company literature and your websiteCall to Action with an Ethical Bribe, e.g. download a free e-book – gauge interest andfurther engage followers with your content/website
  8. 8. Soci@liteHOW?
  9. 9. Soci@liteSync Social Media channels to maximise your audience, e.g. Facebook, Twitter, LinkedInThink about your customers and what sort of information would be helpful to themAdd Social Media buttons to your site so readers can share via Twitter, Facebook, etc.Use titles that are easy to understand so people want to click on them to read moreBuild relationships with industry experts/influencers and share their contentDelegate to a ghost writer or encourage colleagues to blog or brainstorm ideas for contentSubscribe to other blogs – read what is being talked about and join the conversationPlan your posts for the month with an Editorial Calendar – decide on dates and times
  10. 10. Soci@liteWHEN?
  11. 11. Soci@liteIt needn’t be a content safari! At least once a week – post & blog as often as you can thereafter Plan your posts for the month and write/schedule as many as possible in advance – this frees up your time to deal with daily tasks and social networking Publish around the same time each day/week to create anticipation amongst followers Sample Editorial Calendar
  12. 12. Soci@liteA Social Media Dashboard enabling you to: post to all your channels simultaneously View all your Social feeds from one Dashboard Weekly summary of mentions and analytics Sync with Google Analytics and Facebook Insights Maximise your captive audience - draft & schedule to send when followers will be online Users include The White House plus these leading global brands:
  13. 13. Soci@liteValue of ExchangeThe relationship between your brand, employees & consumers which is more than just a single transaction or subscription 8. You will be seen as an expert 7. Offer your products & services 6 Builds trust 5. Increases familiarity 4. Creates visibility 3. Builds new relationships 2. Increases referrals 1. Makes you credible
  14. 14. Soci@liteSocial Media success! 8. You will be seen as an expert 7. Offer your products & services 6. Builds trust 5. Increases familiarity 4. Creates visibility 3. Builds new relationships 2. Increases referrals 1. Makes you credible
  15. 15. Soci@liteSummary Be yourself! Let your personality shine through with a conversational & friendly tone Free PR & instant feedback – ask questions & encourage comments Online word of mouth - people trust peer recommendations so leave out the sales patter Whatever your customers and competitors are doing you also need to embrace Use it to enhance your offline activity NOT replace it Captive Audience - engage and share with peers and customers Content is King - the more you post the more you will be found which drives traffic back to your website Value of Exchange not Return on Investment Reach markets you may not otherwise have access to Doing business with those who know, like & trust you will make you money - Social Media is merely the platform!
  16. 16. Soci@liteIn the year 2062, a bunch of elderly hipsters are interviewed about the good old days of Social Media Source:
  17. 17. Soci@lite Thank YouTo discuss Social Media in more detail or for or a copy of this presentation please email