NCAA and Business Models - Clone of NCAA and Business Models
Lean Canvas is adapted from The Business Model Canvas (Busine...
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BMA Lean Canvas4-4-2014

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Student Athletes at Oregon State working hard to make a dent in the universe. Understanding the Business of Being an Athlete takes practice!

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BMA Lean Canvas4-4-2014

  1. 1. NCAA and Business Models - Clone of NCAA and Business Models Lean Canvas is adapted from The Business Model Canvas (BusinessModelGeneration.com) and is licensed under the Creative Commons Attribution-Share Alike 3.0 Un-ported License. PROBLEM Athletes do not have enough time to get professional experience during their athletic experience. Internships do not fit the NCAA Athletes Schedule EXISTING ALTERNATIVES Life Skills Programming Career Athletes SOLUTION Customer Development Internships Aquadrop Beavers Without Boarders UNIQUE VALUE PROPOSITION Internships that fit the NCAA Athlete's Life Style HIGH-LEVEL CONCEPT Long Tail for Athlete Professional Development UNFAIR ADVANTAGE Credibility Placement and Access in the Athlete Development Space CUSTOMER SEGMENTS Student Athletes NCAA Athletic Departments EARLY ADOPTERS Oregon State University University of Maryland KEY METRICS #Athletes Graduating # Athletes placed in Jobs # High Level Recruits Good Will Generated Increase in Donor Giving CHANNELS Social Media Tools: LinkedIn, About.me, quickmvp.com, FB, Twitter, etc PAC -12 Student Athlete Advisory Committee Meeting Turner Sports/NCAA: Final Four Innovation Summit National Youth Advocacy Program Patriot Bootcamp Techstarts Spring 2014 Cohort COST STRUCTURE Basecamp Lean Stack Sweat Equity REVENUE STREAMS HR Recruiters Corporate Sponsorship Customer Development Internship Revenue Share Affiliate Marketing Advertising Platform Invests

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