The Giving Wall

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My team's final presentation for our Strategic Creative Development class. Re-imagining how to provide for homeless families in the digital era.

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The Giving Wall

  1. 1. ❤ & Home  Where technology   meets giving The Giving Wall Rede3ining the act of giving  
  2. 2. ❤ & Home  Meet the team PEOPLE WHO LIKE PEOPLE  Mike Jiri Kate Rachael AshlynPatrick Jon Worthey McConney St. Ours 2
  3. 3. ❤ & Home There’s a big problem That’s a 23% increase. Boston is experiencing the highest number of homeless families in 29 years. Wait… 29 years?! 3
  4. 4. ❤ & Home I repeat, there’s a big problem 4
  5. 5. ❤ & Home  By the way…•  We have another problem•  Why is the donation system so outdated? 5
  6. 6. ❤ & Home  Our approach•  Drive awareness to the true face of homelessness  the families•  Modernize and simplify donor process•  Don’t eat the whole elephant at once 6
  7. 7. ❤ & Home Collaborative community 7
  8. 8. ❤ & Home  StrategyWin-win-win Process comes situation full circle The givers also receive 8
  9. 9. ❤ & Home If someone woke up today…•  After living under a rock and having no contact whatsoever with humanity …•  And they were given a brief tutorial on the technology we use each and every day…•   And then decided to start a charity to encourage donations to people in need… WHAT WOULD THEY DO? 9
  10. 10. ❤ & Home Technology Magic 10
  11. 11. ❤ & Home  The Giving Wall•  Fun, personal and streamlined system of donating•  Allows: •  Interaction with the homeless •  Giving from the heart •  Providing based on need •  Sharable 11
  12. 12. ❤ & Home  How it works…•  From one end to the other: 12
  13. 13. ❤ & Home  Homeless side•  Family enters dry homeless shelter   Takes a sobriety test•  Heart & Home log-in system   Create member profile: video, audio, or written•  Digital wish list   $100 worth of items from Amazon•  Submit wish list•  Track status 13
  14. 14. ❤ & Home Clothes  Toiletries  School Supplies  14
  15. 15. ❤ & Home  Donor side•  Select silhouette   Explore profile•  Wish list   Drag item into gift box•  Submit   Pay and add personal message•  Receive thank you video from family•  Share on social media 15
  16. 16. ❤ & Home  Donor login•  Opt-in to receive notifications   Submit email address• Create a member log-in• Encourage interaction and communication 16
  17. 17. ❤ & Home  Website•  Mimic donation system we want to put in place•  Test run•  Appeal to potential investors 17
  18. 18. ❤ & Home  Website•   Mimic donation system we want to put in place    •   Test run    •   Appeal to potential investors  18
  19. 19. ❤ & Home Partnerships 19
  20. 20. ❤ & Home  Promoting The Giving Wall•  Raise awareness•  Drive people to participate•  Launch the wall 20
  21. 21. ❤ & Home Raise Awareness 21
  22. 22. ❤ & Home  Launch Event•  Unveil giant Giving Wall on 5th Avenue storefronts•  Celebrity investors present to be the first to donate 22
  23. 23. ❤ & Home Keep it going… and going… and going•  Mobile wall•  Travel the country•  Appears at events aligned with our cause 23
  24. 24. ❤ & Home  #thegivingwall•  Sponsored hashtag•  The Giving Wall Twitter account•  Twitter account follows truck’s location•  Tweets about events and celebrities•  Each time #thegivingwall is tweeted, Amazon donates 1 ¢ 24
  25. 25. ❤ & Home  Partnership Donations•  Corporate partners match dollar for dollar •  Price of each item donated on the wall•  During the Christmas season 25
  26. 26. ❤ & Home  Mobile Extension•  App that lets you givewhenever and wherever you are•  Can receive notifications,messages, or videos from yourhomeless family directly to yourphone 26
  27. 27. ❤ & Home  Short Term Objectives•  Not fighting homelessness itself, but fulfilling material needs to allow a normal life •  News coverage and earned media to contribute to the cause  27
  28. 28. ❤ & Home  Long Term Objectives•  Change impersonal approach to homeless donation•  Expose the real face of homelessness•  Modernize the donation process•  Empower all involved 28
  29. 29. ❤ & Home  Where technology   meets giving Thanks! Any questions?  end

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