By Kate Tykocki, APRpublic relations.communications.writing.social media                    @katetykocki
“98% of recruiters use LinkedIn,     42% use Twitter and      33% use Facebook. 48% of recruiters use LinkedIn          ex...
“The average recruiter has 616connections on LinkedIn, 245 on  Facebook and 37 on Twitter.”    2012 Bullhorn Reach Social ...
“According to SHRM, LinkedIn is the‘suit and tie’ network and Facebook is   gaining interest for the more blue            ...
“The employee referral program inmany organizations is operated inisolation as are the organizations’social media efforts,...
Case Studies: The Nerdery        http://nerdery.com/jobs
Case Studies: General Mills   http://www.facebook.com/generalmillscareers        http://twitter.com/GenMillsCareers
Case Studies: Liquid Web
Relationships• Capital Area Michigan Works!: @camwjobs  and Facebook• Capital Gains: capitalgainsmedia.com  @lansingcapita...
Resources:• http://www.commpro.biz/hiring-hub/stunning-  social-recruiting-stats-why-you-must-use-  linkedin-twitter-and-f...
Capital Healthcare & Employment Council: Dos and Don'ts of Social Media Recruiting
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Capital Healthcare & Employment Council: Dos and Don'ts of Social Media Recruiting

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Dos and Don'ts of Social Media Recruiting presentation given by Kate Tykocki, APR to the Capital Healthcare & Employment Council.

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Capital Healthcare & Employment Council: Dos and Don'ts of Social Media Recruiting

  1. 1. By Kate Tykocki, APRpublic relations.communications.writing.social media @katetykocki
  2. 2. “98% of recruiters use LinkedIn, 42% use Twitter and 33% use Facebook. 48% of recruiters use LinkedIn exclusively.” 2012 Bullhorn Reach Social Recruiting Activity Report
  3. 3. “The average recruiter has 616connections on LinkedIn, 245 on Facebook and 37 on Twitter.” 2012 Bullhorn Reach Social Recruiting Activity Report
  4. 4. “According to SHRM, LinkedIn is the‘suit and tie’ network and Facebook is gaining interest for the more blue collar jobs.” 2012 Bullhorn Reach Social Recruiting Activity Report
  5. 5. “The employee referral program inmany organizations is operated inisolation as are the organizations’social media efforts, but talentmanagers are beginning to realize thereal strength of social media isrelationship-building by youremployees.”ere.net “10 Predictions for 2012: Top Trends in Talent Management & Recruiting”
  6. 6. Case Studies: The Nerdery http://nerdery.com/jobs
  7. 7. Case Studies: General Mills http://www.facebook.com/generalmillscareers http://twitter.com/GenMillsCareers
  8. 8. Case Studies: Liquid Web
  9. 9. Relationships• Capital Area Michigan Works!: @camwjobs and Facebook• Capital Gains: capitalgainsmedia.com @lansingcapitalgains and Facebook• Internships: @msuinterns @lccinterns interninmichigan.com
  10. 10. Resources:• http://www.commpro.biz/hiring-hub/stunning- social-recruiting-stats-why-you-must-use- linkedin-twitter-and-facebook-in-your-job- search/• http://www.ere.net/2011/12/05/10-predictions- for-2012-the-top-trends-in-talent-management- and-recruiting/• http://www.inc.com/guides/2010/04/social- media-recruiting.html• http://www.pewinternet.org/• http://www.slideshare.net/katetykocki

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