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Presentation Design - Escaping Death by Powerpoint


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Prepared for USC Annenberg public speaking students.

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Presentation Design - Escaping Death by Powerpoint

  1. 1. Presentation Design: Avoiding Death by PowerPoint<br />Katherine Ognyanova (Katya) <br />
  2. 2. Katherine Ognyanova: Katya<br />
  3. 3. Edward Tufte, father of information design:<br />Power corrupts.<br />PowerPoint corrupts absolutely.<br />
  4. 4. The Rules of PowerPoint Design<br />What’s in a good presentation?<br />3 factors:<br />Your purpose. Your audience. Your style.<br />
  5. 5. Define your purpose.<br />
  6. 6. Know your audience.<br />
  7. 7. Sometimes, this will work.<br />
  8. 8. Your style matters.<br />
  9. 9. Working with text.<br />As I go through this slide, I want you to pay attention to the text on the PowerPoint behind my back. <br />Text is an important part of your presentation. I won’t go into details on typography and font selection – if you’re interested, you can look that up online. Focus on two key things: consistency and usability. Do not mix fonts: unless you know what you’re doing, it’s best to stick to a single font throughout your presentation. Pick one that’s appropriate for the content and easy to read. Avoid using Comic Sans. It does notmake you look cool.<br />Use a font size that’s big enough to be comfortably read by people sitting in the back of the room. Use bolding and colorfor emphasis. Make sure there is a good contrast between the font and background colors. Use line spacing and paragraph spacing to improve readability.<br />Now, did you finish reading that text way before I was done saying the words out loud? Yeap. People canread faster than you can speak.<br />
  10. 10. If you use slides as cue cards…<br />…you’re doing it wrong.<br />
  11. 11. Working with color.<br />
  12. 12. Do not do this to your audience:<br /> Really, don’t.<br />
  13. 13. Get some help instead.<br /><br />
  14. 14. Working with animation<br />
  15. 15. Information Design<br />Garr Reynolds<br />
  16. 16. Bad charts are worse than no charts.<br />
  17. 17. Simplify: information, colors, dimensions.<br />
  18. 18. Avoid 3D effects.<br />Avoid too much information.<br /> Use color for emphasis.<br />Graphs and Charts<br />
  19. 19. Information Overload<br /><br />
  20. 20. Chart Design: Keep it Simple<br />
  21. 21. Say NO to bad flowcharts.<br />A Title<br />More text inside this red circle thingy.<br />Some Text<br />Title 2<br />Something.<br />Something else too.<br />Title 3<br /> Title 3<br />Something.<br />A thing.<br />Some more text here<br />
  22. 22. If really necessary, use SmartArt.<br />
  23. 23. Working with Images<br /><ul><li>Quality matters.
  24. 24. Bigger is better.
  25. 25. Match colors, styles.
  26. 26. Align carefully. </li></li></ul><li>Using Images: An Example<br />
  27. 27. Using Images: An Example<br /><ul><li>Recolor: set transparent color
  28. 28. Flip: sulky lady now faces text
  29. 29. Shadow: pick a realistic one</li></li></ul><li>Using Images – Contd.<br />
  30. 30. Using Images: Go Big or Go Home!<br />
  31. 31. Using Images: Go Big or Go Home!<br />Mymessage goes here!<br />
  32. 32. Oh no: Too many images!<br />
  33. 33. A reasonably lookingmulti-image messwith a Polaroid effect.<br />
  34. 34. Content is King.<br />Know your slides.<br />Spend time rehearsing. And again. And again.<br />If you really need notes, use Presenter View.<br />
  35. 35. Further Reading: <br />Presentation Zen - Garr Reynolds (<br />Presentations that matter - Alexei Kapterev (<br />Duarte Blog - Nancy Duarte (<br />