A Multilevel, Multidimensional Network Model of the Media System: Production, Content, and Audiences

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Katherine Ognyanova and Peter Monge at the 2012 Sunbelt conference of the International Network for Social Network Analysis. A presentation discussing the network structures behind media production, output and consumption. We examine relational interpretations and applications of classic classic mass communication theories.

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A Multilevel, Multidimensional Network Model of the Media System: Production, Content, and Audiences

  1. 1. A Multilevel, Multidimensional Network Model of the Media System: Production, Content, and Audiences Sunbelt 2012, Redondo Beach Katherine Ognyanova & Peter Monge USC Annenberg School of Communication Annenberg Networks Network
  2. 2. Media System: Intra‐Sector Networks Content Semantic Networks Social Networks Audience Interorganizational Industry
  3. 3. Media System: Inter‐Sector Networks Media  Content Media  Media Industry Audience
  4. 4. The  Industry sector Media  Industry
  5. 5. The Industry Sector:  Ties Between Media Companies Ownership & Partnership Interorganizational, Interlocking directorates any industry Resource Exchanges Strategic Alliances Joint political action Family/friendship ties Shared Content Information Resources Typical for the  media industry Overlapping Staff
  6. 6. The Industry Sector: Theoretical Frameworks Evolutionary Theories Organizational Ecology Resource Dependence Exchange Theories
  7. 7. The Industry Sector: An Example Media corporations network. Source: Arsenault & Castells, 2008
  8. 8. Inter‐Sector Networks: Industry and Content NYT CNN
  9. 9. Inter‐Sector Networks: Industry and Content Content Links NYT CNN Ownership/Partnership Resource Exchanges Strategic Alliances
  10. 10. Industry and Content Networks: An Example Topical Networks Source: Ognyanova, K. www.kateto.net
  11. 11. Industry and Content Networks: Hyperlink Example Mapping the hyperlinked environment of French online news. Source: De Maeyer, J. (2010)
  12. 12. Inter‐Sector Networks: Industry and Audience Hyperlinks Affiliation Similarity Value
  13. 13. Industry and Audience Networks: Hyperlink Example Mapping the hyperlinked environment of French online news. Source: De Maeyer, J. (2010)
  14. 14. The  Content Sector Media  Content
  15. 15. The Content Sector:  Semantic Ties Concepts Frames Themes Documents Co‐occurrence Meaning
  16. 16. The Content Sector:  An Example Source: Ognyanova, K.  www.kateto.net
  17. 17. The Content Sector:  Linked Open Data Source: Slate News Dots (2010)
  18. 18. The Content Sector:  Framing Theory Internet School Media Books Literacy Reading Digital
  19. 19. The Content Sector and Framing: An Example Semantic Framing of  Literacy. Source:  Ognyanova (2010)
  20. 20. Inter‐Sector Networks: Content and Audience MEDIA PUBLIC Transfer of attribute relationship salience. Source: Guo & McCombs (2011)
  21. 21. Inter‐Sector Networks: Content and Industry Media framing of  stem cell research. Source: Kim (2011)
  22. 22. The  Audience Sector Media  Audience
  23. 23. The Audience Sector:  Social Networks Homophily SNA Theories Balance Proximity Propinquity Friendship / Kinship  Romantic ties  Affiliation ties Relationships Online links
  24. 24. Inter‐Sector Networks: Audience and Industry (MSD)
  25. 25. Inter‐Sector Networks: Audience and Industry (CIT)
  26. 26. Audience and Industry Networks: An Example News Outlets and Consumers, South LA.  Source: Ognyanova, K. Data: Metamorphosis.org
  27. 27. Inter‐Sector Networks: Audience and Content (2‐Step)
  28. 28. Inter‐Sector Networks: Audience and Content (Diffusion)
  29. 29. Audience and Content Networks: An Example MemeTracker (2008) Jure Leskovec, Lars Backstrom and Jon Kleinberg
  30. 30. Contact InformationKatherine Ognyanova:  www.kateto.netPeter Monge:  www‐rcf.usc.edu/~mongeANN Research: ascnetworksnetwork.org

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