Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

2

Share

Download to read offline

Google Travel Labs - what’s new in it for hoteliers

Download to read offline

Related Audiobooks

Free with a 30 day trial from Scribd

See all

Google Travel Labs - what’s new in it for hoteliers

  1. 1. Google Travel Labs Ecaterina Paun Head of User Experience protel hotelsoftware new Google services for the travel industry
  2. 2. “Personally, I don't think we're in control of anything, except our attitude to what comes our way.” Bruce Lawson Opera Web browser Opera.com Revenue management & hospitality e-commerce conference BUDAPEST, HUNGARY, 7- 8 APRIL 2014 Google Travel Labs protel hotelsoftware GmbH 4
  3. 3. $$$ Google AdWords $$$ Google AdWords $ Google Hotel Finder $ Google Map
  4. 4. $$$ Google AdWords $$$ Google AdWords $ Google Hotel Finder $ Google Knowledge Graph Carousel / Google Hotel Finder $ Google Map
  5. 5. Google Search link distribution "above the fold” 7 HTTP://BLUMENTHALS.COM GOOGLE’S LOCAL CAROUSEL – TRAPPED IN GOOGLE’S WORLD? Revenue management & hospitality e-commerce conference BUDAPEST, HUNGARY, 7- 8 APRIL 2014 Google Travel Labs protel hotelsoftware GmbH
  6. 6. 8 “Findability is the new Black.” Liz Strauss CEO & Founder, SOBCon Revenue management & hospitality e-commerce conference BUDAPEST, HUNGARY, 7- 8 APRIL 2014 Google Travel Labs protel hotelsoftware GmbH
  7. 7. CollegeHumor http://www.youtube.com/user/collegehumor
  8. 8. 11 I. Google New Services for the hotel industry Google cards (Google Knowledge Graph & Google Now cards) Google Knowledge Graph Carousel, now with Hotel Bookings Google Hotel View interior 360 Imagery Google Hotel Finder: Get your hotel listed Google AdWords Enhanced Campaigns Email any Google+ connection Revenue management & hospitality e-commerce conference BUDAPEST, HUNGARY, 7- 8 APRIL 2014 Google Travel Labs protel hotelsoftware GmbH
  9. 9. Revenue management & hospitality e-commerce conference BUDAPEST, HUNGARY, 7- 8 APRIL 2014 Google Travel Labs protel hotelsoftware GmbH 12 Google Knowledge Graph Information Cards
  10. 10. 13 Google Knowledge Graph Information Cards Google Map Google + Business Google + Business Google + Business Google Hotel Finder Google Places for Business Competition Google + Business Google Places for Business Revenue management & hospitality e-commerce conference BUDAPEST, HUNGARY, 7- 8 APRIL 2014 Google Travel Labs protel hotelsoftware GmbH Google Map
  11. 11. 14 Google cards Revenue management & hospitality e-commerce conference BUDAPEST, HUNGARY, 7- 8 APRIL 2014 Google Travel Labs protel hotelsoftware GmbH
  12. 12. 15 Google Now cards Revenue management & hospitality e-commerce conference BUDAPEST, HUNGARY, 7- 8 APRIL 2014 Google Travel Labs protel hotelsoftware GmbH
  13. 13. 16 Google cards Google + Business Google Hotel Finder Google Places for Business Google Map + Google Places for Business Google Hotel Finder Revenue management & hospitality e-commerce conference BUDAPEST, HUNGARY, 7- 8 APRIL 2014 Google Travel Labs protel hotelsoftware GmbH
  14. 14. Google Travel Labs protel hotelsoftware GmbH 17 Google Knowledge Graph Carousel now with Hotel Bookings Revenue management & hospitality e-commerce conference BUDAPEST, HUNGARY, 7- 8 APRIL 2014
  15. 15. Google Travel Labs protel hotelsoftware GmbH 18 Google Knowledge Graph Carousel now with Hotel Bookings Revenue management & hospitality e-commerce conference BUDAPEST, HUNGARY, 7- 8 APRIL 2014
  16. 16. Google Travel Labs protel hotelsoftware GmbH 19 Google Knowledge Graph Carousel now with Hotel Bookings • Not yet available in Europe Revenue management & hospitality e-commerce conference BUDAPEST, HUNGARY, 7- 8 APRIL 2014
  17. 17. Google Travel Labs protel hotelsoftware GmbH 20 Google Knowledge Graph Carousel Sightings Image via http://searchengineland.com Google Knowledge Graph Carousel Sightings Becoming More Frequent Within A Wider Variety Of Searches Revenue management & hospitality e-commerce conference BUDAPEST, HUNGARY, 7- 8 APRIL 2014
  18. 18. Google Travel Labs protel hotelsoftware GmbH 21 Google Knowledge Graph Carousel -heatmap Image via http://searchengineland.com Study: Google Local Carousel Results Win 48% Of Clicks, While Only 14.5% Of Clicks Were On The Map 48% Clicks 14.5% Clicks Revenue management & hospitality e-commerce conference BUDAPEST, HUNGARY, 7- 8 APRIL 2014
  19. 19. Google Travel Labs protel hotelsoftware GmbH 22 Google Hotel View interior 360 Imagery Revenue management & hospitality e-commerce conference BUDAPEST, HUNGARY, 7- 8 APRIL 2014
  20. 20. Google Travel Labs protel hotelsoftware GmbH 23 Google Hotel View interior 360 Imagery Not spotted in Europe for hotels, yet. But spotted for our Italian partners, Serinissima. Revenue management & hospitality e-commerce conference BUDAPEST, HUNGARY, 7- 8 APRIL 2014
  21. 21. Google Travel Labs protel hotelsoftware GmbH 24 Google Hotel Finder Get your hotel listed How can I have my hotel listed on Google Hotel Finder? Independent hotels: check with your PMS provider if they are one of the Google selected partners Major hotel brands: direct implementation (from Central Reservation System to Google ) OTA listing – is your hotel already listed on Booking.com, Expedia.com or another major OTA? Revenue management & hospitality e-commerce conference BUDAPEST, HUNGARY, 7- 8 APRIL 2014
  22. 22. Google Travel Labs protel hotelsoftware GmbH 25 • Powerful advertising tools for the multi- device world • Smarter ads optimized for varying user contexts • Advanced reports to measure new conversion types Google AdWords Enhanced Campaigns Bing Ads states that using location extensions on your ad can boost average CTR by as much as 33%. Revenue management & hospitality e-commerce conference BUDAPEST, HUNGARY, 7- 8 APRIL 2014
  23. 23. Google Travel Labs protel hotelsoftware GmbH 26 Email any Google+ connection January 9th , 2014 "Your email address isn't visible to a Google+ connection unless you send that person an email, and likewise, that person's email address isn't visible to you unless they send you an email.“ • Good news for the aggressive marketer • Use it now, as it probably will be abused and removed Revenue management & hospitality e-commerce conference BUDAPEST, HUNGARY, 7- 8 APRIL 2014
  24. 24. Google Easter Egg atari breakout
  25. 25. Google Travel Labs protel hotelsoftware GmbH 28 II. Google Travel Labs Improve your website’s visibility on Google (search) Improve your business’s visibility on Google Revenue management & hospitality e-commerce conference BUDAPEST, HUNGARY, 7- 8 APRIL 2014
  26. 26. Google Travel Labs protel hotelsoftware GmbH 29 • Google AdWords • Google Plus (including Places & Maps) • YouTube - telling stories • Google Hotel Finder  Gabriele Schulze Entrepreneur Marketing4results.de Berlin • Google Hotel Finder • Google Places for Business Ingo Dignas Managing Director protel hotelsoftware GmbH • Google Hotel Finder • YouTube Manfred Osthues Managing Director protel hotelsoftware GmbH • Google Analytics • Google AdWords anonymous SEO specialist Booking.com • Google Hotel Finder • Google Plus anonymous Industry expert Google Travel • Google Hotel Finder • Google Places for Business anonymous SEO specialist Expedia The top 2 most important Google services for hoteliers: Revenue management & hospitality e-commerce conference BUDAPEST, HUNGARY, 7- 8 APRIL 2014
  27. 27. Google Travel Labs protel hotelsoftware GmbH 30 Improve your website’s visibility Improve your business’s visibility on Google Entertain & Tell stories: confidence & popularity Direct bookings & easier rate comparison Get your business on Google Get your business on Google –social componentDetailed reports about your pages' visibility Measure & track your marketing efforts Advertise to boost website traffic and sales Entertain & Tell stories: drive traffic to your website Connect with customers & drive traffic to your website Revenue management & hospitality e-commerce conference BUDAPEST, HUNGARY, 7- 8 APRIL 2014
  28. 28. Google Travel Labs protel hotelsoftware GmbH 31 CONTENT Social Media Multi-devices presence Google + REVIEWS IMAGES GOOGLE HOTEL FINDER Improve your website’s visibility Improve your business’s visibility on Google Revenue management & hospitality e-commerce conference BUDAPEST, HUNGARY, 7- 8 APRIL 2014
  29. 29. Google Travel Labs protel hotelsoftware GmbH 32 II. Google Travel Labs Google Hotel Finder Google + Business & Google Places for Business YouTube - A Traveler's Constant Companion Billboard: 1 picture = 100 words Revenue management & hospitality e-commerce conference BUDAPEST, HUNGARY, 7- 8 APRIL 2014
  30. 30. Google Travel Labs protel hotelsoftware GmbH 33 Revenue management & hospitality e-commerce conference BUDAPEST, HUNGARY, 7- 8 APRIL 2014
  31. 31. Google Travel Labs protel hotelsoftware GmbH 34 Revenue management & hospitality e-commerce conference BUDAPEST, HUNGARY, 7- 8 APRIL 2014
  32. 32. Google Travel Labs protel hotelsoftware GmbH 35 Revenue management & hospitality e-commerce conference BUDAPEST, HUNGARY, 7- 8 APRIL 2014
  33. 33. Number and quality of reviews Pricing Presence on Google+ Business Quality Pictures Proximity to City Center Top 5 Hotel Finder Ranking Factors Google Hotel Finder Google Travel Labs protel hotelsoftware GmbH 36 Revenue management & hospitality e-commerce conference BUDAPEST, HUNGARY, 7- 8 APRIL 2014
  34. 34. Google Travel Labs protel hotelsoftware GmbH 37 1. Number and quality of reviews Sources: Google + users’ reviews Zagat reviews Get more reviews Ask your fans from other social networks (Facebook, Twitter, emailing) Ask at the desk Revenue management & hospitality e-commerce conference BUDAPEST, HUNGARY, 7- 8 APRIL 2014
  35. 35. Google Travel Labs protel hotelsoftware GmbH 38 2. Pricing Google tends to show a variety of prices at first, but changing it based on user’s behavior Google Hotel Finder also ranks hotels that are not overcharging customers Price model: CPC (cost-per-click) lead generation program There are two bidding options: Pay a flat rate per night (example $1 per night) Pay a percentage of total price * # of nights CPC= (x) * (Total price) * (# of nights). CPC= 0.2% * 120 * 2 = 0.48 Euro The most important thing to remember is that the advertiser can only outbid those who are offering the same price Revenue management & hospitality e-commerce conference BUDAPEST, HUNGARY, 7- 8 APRIL 2014
  36. 36. Google Travel Labs protel hotelsoftware GmbH 39 3. Presence on Google+ Business Hotels without Google + Pages? Verified listings are favorites Revenue management & hospitality e-commerce conference BUDAPEST, HUNGARY, 7- 8 APRIL 2014
  37. 37. Google Travel Labs protel hotelsoftware GmbH 40 4. Quality pictures Pictures associated with hotel’s Google + Business & Google Places for Business “Pictures are worth 1000 words” Google+ Local photo and video guidelines https://support.google.com/plus/answer/2689731?hl=en&ref_topic=2624941 Revenue management & hospitality e-commerce conference BUDAPEST, HUNGARY, 7- 8 APRIL 2014
  38. 38. Google Travel Labs protel hotelsoftware GmbH 41 4. Quality pictures Sources of images Hotel’s Google + Business Google + users Other Google image services (ex: panoramio) VFM Leonardo –travel & hospitality tech company Coming soon to Europe: Google Hotel View interior 360 Imagery Revenue management & hospitality e-commerce conference BUDAPEST, HUNGARY, 7- 8 APRIL 2014
  39. 39. Google Travel Labs protel hotelsoftware GmbH 42 5. Proximity to City Center Google Hotel finder shows first results from the city center The results are slowly spiraled out from there. Revenue management & hospitality e-commerce conference BUDAPEST, HUNGARY, 7- 8 APRIL 2014
  40. 40. Google Travel Labs protel hotelsoftware GmbH 43 How can I have my hotel listed on Google Hotel Finder? Independent hotels: check with your PMS provider if is one of the Google selected partners Major hotel brands: direct implementation (hotel’s Central Reservation System to Google) OTA listing – are your hotel already listed on Booking.com, Expedia.com or another major OTA? Revenue management & hospitality e-commerce conference BUDAPEST, HUNGARY, 7- 8 APRIL 2014
  41. 41. Google Travel Labs protel hotelsoftware GmbH 44 Losers OTAs already branded OTAs lose traffic Expedia claims that 40% of their traffic reserches hotels on Expedia but then visits and books on hotel branded websites Meta search sites Kayak.com, SkyScanner.com, Trivago.com, etc , as Google Hotel Finder is itself a meta search site. Winners OTAs dominate the Google Hotel Finder pricing menu Hotels pushing real-time availability & prices through Google API (once implemented by the PMS provider) Revenue management & hospitality e-commerce conference BUDAPEST, HUNGARY, 7- 8 APRIL 2014
  42. 42. Google Easter Egg google in 1998
  43. 43. Google Travel Labs protel hotelsoftware GmbH 46 Revenue management & hospitality e-commerce conference BUDAPEST, HUNGARY, 7- 8 APRIL 2014
  44. 44. “Google Places for Business gives you access to free tools that help your business get online, be found on Google Search and Maps and get closer to your customers. ” FREE Dashboard 15 min http://www.google.com/business/placesforbusiness/ “Your Google+ page helps you build a loyal fan base. Your customers can show their appreciation with ratings and reviews, use the +1 button to endorse your content, and re-share your posts across the web.” FREE Social component Forever http://www.google.com/+/business/ Google Travel Labs protel hotelsoftware GmbH 47 Revenue management & hospitality e-commerce conference BUDAPEST, HUNGARY, 7- 8 APRIL 2014
  45. 45. Google Travel Labs protel hotelsoftware GmbH 48 Address+ Phone Email address + Website Description (add keywords, where possible) Categories Information: Service Areas and Location Settings Hours of operations Payment options Photos Additional Details Revenue management & hospitality e-commerce conference BUDAPEST, HUNGARY, 7- 8 APRIL 2014
  46. 46. Google Travel Labs protel hotelsoftware GmbH 49 Be found on Google Search and Maps Revenue management & hospitality e-commerce conference BUDAPEST, HUNGARY, 7- 8 APRIL 2014
  47. 47. Google Travel Labs protel hotelsoftware GmbH 50 Revenue management & hospitality e-commerce conference BUDAPEST, HUNGARY, 7- 8 APRIL 2014
  48. 48. Google Travel Labs protel hotelsoftware GmbH 51   Local listing Unverified local Google+ Page Verified local Google+ Page Displays on Google Maps                     Has Posts and Videos tab                     Customers can leave reviews                     Verified checkmark next to name              Which category of Google+ page should I select? Select the “Local Business or Place” category if you have a physical storefront or provide services or goods within a local geographic area. This is the only category of Google+ pages that is eligible to show up on Google Maps. Do I need a Google+ page if I already have a website? A Google+ page complements your existing website by giving your business a public identity and presence on Google. If you choose the “Local Business or Place” category, the information you provide on your Google+ page can also appear in Google search results and on Google Maps. Revenue management & hospitality e-commerce conference BUDAPEST, HUNGARY, 7- 8 APRIL 2014
  49. 49. Google Travel Labs protel hotelsoftware GmbH 52 Revenue management & hospitality e-commerce conference BUDAPEST, HUNGARY, 7- 8 APRIL 2014
  50. 50. 53 Google Knowledge Graph Information Cards Google Map Google + Business Google + Business Google + Business Google Hotel Finder Google Places for Business Competition Google + Business Google Places for Business Revenue management & hospitality e-commerce conference BUDAPEST, HUNGARY, 7- 8 APRIL 2014 Google Travel Labs protel hotelsoftware GmbH Google Map
  51. 51. Google Easter Egg do a barrel roll
  52. 52. Google Travel Labs protel hotelsoftware GmbH 55 YouTube - A Traveler's Constant Companion Revenue management & hospitality e-commerce conference BUDAPEST, HUNGARY, 7- 8 APRIL 2014
  53. 53. Google Travel Labs protel hotelsoftware GmbH 56 "188.2 million Americans watched 52.4 billion...videos in December [2013], while the number of video ad views totaled 35.2 billion.“* comScore.com We are living in a “more” society: we have more cars more personal belongings more rooms/person we are watching more TV we have more free time we are watching more TV we want more, complex web experiences Revenue management & hospitality e-commerce conference BUDAPEST, HUNGARY, 7- 8 APRIL 2014
  54. 54. Google Travel Labs protel hotelsoftware GmbH 57 Revenue management & hospitality e-commerce conference BUDAPEST, HUNGARY, 7- 8 APRIL 2014
  55. 55. Google Travel Labs protel hotelsoftware GmbH 58 Revenue management & hospitality e-commerce conference BUDAPEST, HUNGARY, 7- 8 APRIL 2014
  56. 56. Google Travel Labs protel hotelsoftware GmbH 59 Revenue management & hospitality e-commerce conference BUDAPEST, HUNGARY, 7- 8 APRIL 2014
  57. 57. Google Travel Labs protel hotelsoftware GmbH 60 Revenue management & hospitality e-commerce conference BUDAPEST, HUNGARY, 7- 8 APRIL 2014
  58. 58. Google Travel Labs protel hotelsoftware GmbH 61 Revenue management & hospitality e-commerce conference BUDAPEST, HUNGARY, 7- 8 APRIL 2014
  59. 59. More data? Google Think Insights
  60. 60. Google Easter Egg Legoland California
  61. 61. Billboard: 1 picture=100 words Quality pictures for Google cards Google Travel Labs protel hotelsoftware GmbH 64 Revenue management & hospitality e-commerce conference BUDAPEST, HUNGARY, 7- 8 APRIL 2014
  62. 62. Google Travel Labs protel hotelsoftware GmbH 65 Marketing 101 “If you live in any major city you see 800 ads /day You’re so used to this that you not even notice it. But your body does Your heart rate increases Your pupils dilate You breathe faster You became more alert You’ve been trapped” Billboard: 1 picture=100 words Revenue management & hospitality e-commerce conference BUDAPEST, HUNGARY, 7- 8 APRIL 2014
  63. 63. Billboard: 1 picture=100 words Google Travel Labs protel hotelsoftware GmbH 66 Quality pictures for Google cards Revenue management & hospitality e-commerce conference BUDAPEST, HUNGARY, 7- 8 APRIL 2014
  64. 64. Google Travel Labs protel hotelsoftware GmbH 67 Hotel’s Google + Business & Hotel’s Google Places for Business Google + users Other Google image services (ex: panoramio) VFM Leonardo –travel & hospitality tech company Coming soon in Europe: Google Hotel View interior 360 Imagery Billboard: 1 picture=100 words Sources of images Revenue management & hospitality e-commerce conference BUDAPEST, HUNGARY, 7- 8 APRIL 2014
  65. 65. Google Travel Labs protel hotelsoftware GmbH 68 Billboard: 1 picture=100 words Revenue management & hospitality e-commerce conference BUDAPEST, HUNGARY, 7- 8 APRIL 2014
  66. 66. Google Travel Labs protel hotelsoftware GmbH 69 Billboard: 1 picture=100 words Revenue management & hospitality e-commerce conference BUDAPEST, HUNGARY, 7- 8 APRIL 2014
  67. 67. Google Travel Labs protel hotelsoftware GmbH 70 Billboard: 1 picture=100 words Revenue management & hospitality e-commerce conference BUDAPEST, HUNGARY, 7- 8 APRIL 2014
  68. 68. Google Travel Labs protel hotelsoftware GmbH 71 Billboard: 1 picture=100 words Revenue management & hospitality e-commerce conference BUDAPEST, HUNGARY, 7- 8 APRIL 2014
  69. 69. Google Travel Labs protel hotelsoftware GmbH 72 Billboard: 1 picture=100 words Revenue management & hospitality e-commerce conference BUDAPEST, HUNGARY, 7- 8 APRIL 2014
  70. 70. Google Travel Labs protel hotelsoftware GmbH 73 Billboard: 1 picture=100 words Sources of images Revenue management & hospitality e-commerce conference BUDAPEST, HUNGARY, 7- 8 APRIL 2014
  71. 71. Google Travel Labs protel hotelsoftware GmbH 74 Billboard: 1 picture=100 words Revenue management & hospitality e-commerce conference BUDAPEST, HUNGARY, 7- 8 APRIL 2014
  72. 72. Google Travel Labs protel hotelsoftware GmbH 75 OTA: 15% better conversion for hotels with more images listed on hotel description: to be at least 17 images/hotel “Don’t make me think” web usability 1st rule People fall in love with images Speed-read technique : Skimming & Scanning behavior Google Knowledge Graph Carousel: lower ranked search results can get more “click throughs” due to carousel Billboard: 1 picture=100 words Why images are so important? Revenue management & hospitality e-commerce conference BUDAPEST, HUNGARY, 7- 8 APRIL 2014
  73. 73. Google Easter Egg zerg rush
  74. 74. • HOW GOOGLE PLANS TO DOMINATE THE TRAVEL SPHERE http://fredericgonzalo.com/en/2013/01/20/how-google-plans-to-dominate-the-travel-sphere/ • Google Think Insights http://www.google.com/think/industries/travel-tourism.html • Google is developing a Street View-like feature to showcase hotel interiors http://www.foxnews.com/travel/2014/01/08/google-is-developing-street-view-like-feature-to-showcase-hotel-interiors/ • Google Officially Launches Knowledge Graph Carousel For Local Search http://searchengineland.com/google-officially-launches-knowledge-graph-carousel-for-local-search-163809 • Google Knowledge Graph Carousel Sightings Becoming More Frequent Within A Wider Variety Of Searches http://searchengineland.com/google-knowledge-graph-carousel-sightings-becoming-more-frequent-within-a-wider-variety-of-searches-163562 • Google Showing Date Selector In Knowledge Graph Carousel For Hotels http://searchengineland.com/google-showing-date-selector-knowledge-graph-carousel-hotels-182756 • Google Hotel Finder & The War for Hotel SERP Listings http://www.searchenginejournal.com/google-hotel-finder-war-hotel-serp-listings/67152/ • Google Hotel Finder Finally Gets Ability To Book Reservations From Your Phone http://www.webpronews.com/google-hotel-finder-finally-gets-ability-to-book-reservations-from-your-phone-2013-11 • GOOGLE HOTEL FINDER, FRIEND OR FOE? http://www.wihphotels.com/publication/google-hotel-finder-friend-or-foe/ • Google for Hotels: Q+A with David Zammitt, Google Travel Industry Manager http://reknown.com/2013/06/google-for-hotels-qa-with-david-zammitt-google-travel-industry-manager/ • An Optimized Google+Local Listing https://www.searchenginenews.com/se-news/content/7-online-assets-your-local-business-needs-to-survive-the-coming-years • GOOGLE’S LOCAL CAROUSEL – TRAPPED IN GOOGLE’S WORLD? http://blumenthals.com/blog/2013/06/25/googles-local-carousel-trapped-in-googles-world/ • Google Places for Business vs. Google+ Local http://searchenginewatch.com/article/2293053/Google-Places-for-Business-vs.-Google-Local • Google Officially Launches Local Results Carousel http://searchenginewatch.com/article/2276176/Google-Officially-Launches-Local-Results-Carousel Credits Google Travel Labs protel hotelsoftware GmbH 77 Revenue management & hospitality e-commerce conference BUDAPEST, HUNGARY, 7- 8 APRIL 2014
  75. 75. • What is Google+ Local? https://support.google.com/plus/answer/2531255?hl=en • Types of local pages in Google+ https://support.google.com/plus/answer/2659170?hl=en&ref_topic=2566084 • Score ratings for local places https://support.google.com/plus/answer/1723748 • The Google Hotel Finder: A Game Changing Event, a “Greed is Good” Defining Moment, or a Natural Move to Serve Better Search Results? http://cdn.hebsdigital.com/cms/pressroom/11_hotelsmag_google_hotel_finder.pdf • Google Hotel Price Ads (HPA) http://www.impaqt.com/insights/Google_HPA.cfm • Google Hotel Finder & The War for Hotel SERP Listings http://www.searchenginejournal.com/google-hotel-finder-war-hotel-serp-listings/67152/ • Google Hotel Finder: How To Get Most Of It http://blog.inndesk.com/post/41186280928/google-hotel-finder • Google Support https://support.google.com/plus/answer/2659170?hl=en&ref_topic=2566084 http://www.google.com/business/placesforbusiness/ http://www.google.com/+/business/faq.html Google Hotel View interior 360 Imagery http://www.foxnews.com/travel/2014/01/08/google-is-developing-street-view-like-feature-to-showcase-hotel-interiors Google Preps “Hotel View” Interior 360 Imagery http://searchengineland.com/google-preps-hotel-view-to-boost-travel-wallet-offerings-181398 • Study: Google Local Carousel Results Win 48% Of Clicks, While Only 14.5% Of Clicks Were On The Map http://searchengineland.com/study-google-local-carousel-results-win-48-of-clicks-while-map-only-earned-14-5-of-clicks-164925 Google Places for Business vs. Google+ Local http://searchenginewatch.com/article/2293053/Google-Places-for-Business-vs.-Google-Local Credits Google Travel Labs protel hotelsoftware GmbH 78 Revenue management & hospitality e-commerce conference BUDAPEST, HUNGARY, 7- 8 APRIL 2014
  76. 76. Thank You! Ecaterina Paun ecaterina.paun@protel.net @katepfau linkedin.com/in/katepfau plus.google.com/+EcaterinaPaun/ protel hotelsoftware GmbH info@protel.net @protel_en facebook.com/protelhotelsoftware plus.google.com/+ProtelNet/
  • unfjss

    Dec. 9, 2020
  • satindermehra

    Aug. 24, 2014

Views

Total views

795

On Slideshare

0

From embeds

0

Number of embeds

9

Actions

Downloads

24

Shares

0

Comments

0

Likes

2

×