better control What is your presence online? How are you reaching out?
SEO PPC etc
of visitor Who are the customers coming to your site?
experience What are they looking for?
What are the audiences?
better control What can be done to reduce
of conversion friction in the customer
Your Audience /
related blogs / Key
RSS feeds Your Concepts
Key Keyword term
Producers Strategy alerts
style responsiveness /
Traditional Marketing Path
Awareness Preference Purchase Loyalty
Social Media Risk
• Social media policies
• Viral video and other viral marketing
• Considerations for user-generated content
• Engaging bloggers and/or writing services
• Selecting employees to blog/tweet about
company or client’s products or services
• Rules for sweepstakes and prize promotions