A downloadable worksheet to walk you through some of the key questions in outlining a social media and blogging strategy so you can use your tools and time most effectively.

1. Business Blogging & Social Media Worksheet
State your overall
business purpose.
Describe your market
positioning.
Describe your market
differentiation.
List the primary
audiences or segments
for your business.
Describe the audience
you are trying to reach.
List the channels where
your audience is likely to
be found.
Identify the key
contributors for your
content.
List some key concepts
you would like to
emphasize.
List some key terms you
should use when talking
about your concepts to
your audience.
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