Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Worst SEO Mistake: Duplicate Content

5,509 views

Published on

The

  • Be the first to comment

Worst SEO Mistake: Duplicate Content

  1. 1. Correcting the Most Common SEO Mistake Presented by: Kate Morris @katemorris
  2. 2. Not a Penalty! @katemorris
  3. 3. http://www.zazzle.com/i_love_low_hanging_fruit_hat-148999723577209949 @katemorris
  4. 4. Client’s Traffic NumbersDuplicate Content Identified in September @katemorris
  5. 5. Most CommonCAUSES OF DUPLICATE CONTENT @katemorris
  6. 6. New York Times Articlehttp://www.nytimes.com/2011/11/03/business/economy/fed-holds-rates-and-strategy-steady.html?_r=1&hp=&pagewanted=print @katemorris
  7. 7. @katemorris
  8. 8. Similar Product Names• Find a way to distinguish the content• Merge the pages to a main page• Maybe rel canonical to the main page @katemorris
  9. 9. Geography– City Names, use state also @katemorris
  10. 10. Tag/Category Blog Pages– Mainly blog issues, noindex these @katemorris
  11. 11. (Sub)domain issues– Use absolute linking @katemorris
  12. 12. Homepages• www, non-www, index on both• Pick one version• 301 server side redirect all others• Ensure that the redirect for www or non-www works on all pages @katemorris
  13. 13. eCommerce/Session IDs• Rel canonical is your best friend• Reduce the number of parameters• Set Google and Bing to ignore un- necessary parameters• Make pretty URLs if possible• Examples – Sofa.com – DepartmentofGoods.com @katemorris
  14. 14. Search Pages• Nofollow links to the results pages• Noindex pages if not necessary• If necessary (think photography and review sites), make popular searches actual pages, 301 redirect @katemorris
  15. 15. Remember• Duplicate Content is not typically a penalty …• Crawl Time is Limited• Indexation is at stake @katemorris
  16. 16. Track Indexation• Build good sitemaps using sitemap indices• Track once a week/month as to how many are submitted/indexed• Don’t sweat the small stuff @katemorris
  17. 17. Thank You!kate.morris@distilled.net @katemorris

×