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Word of Mouth Influence
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In Person, Email, Phone Discussions
Research Social Media Accounts of Recent
Your great content will be
less effective if you don’t
tell people about it.
Real PR is the only “link
building” of today.
PR budgets were revised upwards by a net balance of 3.4 per
cent of clients – the highest figure over the past three quarters
since PR has been specifically broken out in the IPA’s quarterly
The internet continues to be treated as a priority by clients, with
a net 17.4 per cent revising up their budgets.
11 July 2013 by Lynsey Barber, PR Week
Our advertising forecast shows that online video for marketing is
big business and is only going to get bigger. In Europe, the
CAGR (compound annual growth rate) for total ad spend from
2013 to 2018 is 2.19%, but for online video ad spend, it is a
staggering 18.83%. The US shows a similar (albeit smaller)
skew, with total ad spend CAGR of 4.49% and video at 22.39%.
Anthony Mullen, Forrester Research
Mobile isn’t a thing …
A Former Client
Mobile Traffic % of All Traffic
Indeed, on Black Friday, or the day after Thanksgiving, which is
considered by many to be the unofficial kick-off to the holiday
shopping season, one in five web purchases were made with
a mobile device, according to web measurement firm
comScore Inc. The following Monday, Cyber Monday, 17% of
online purchases were made with a tablet or smartphone,
Katie Evans, Internet Retailer
Don’t do a mobile site.
Do a responsive site.