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Major Gift Fundraising at the BBC WST

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Gudrun Kuhlmeier

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Major Gift Fundraising at the BBC WST

  1. 1. Everything You Always Wanted to Know about Major Gift Fundraising at The WST* (*but were afraid to ask)
  2. 2. Major Gift Fundraising in the UK (+ beyond) <ul><li>Individual Giving in UK 2006/07 - 2008/09 </li></ul>*source CAF/NCVO 09/2009 £10 £11 £10 Median amount per donor £31 £33 £29 Mean amount per donor 9.9 11.2 10.3 Estimated total annual amount donated, inflation adjusted (£billion) 26.9 27.7 26.8 Total number of donors (millions) 54 56 54 Proportion of adults giving (%) 2008/09 2007/08 2006/07  
  3. 3. Major Gift Fundraising in the UK (+ beyond) <ul><li>Reasons for giving </li></ul><ul><li>What do you think? </li></ul>
  4. 4. Major Gift Fundraising in the UK (+ beyond) The Distribution of all million pound donations Arts & Culture Human Services & Welfare Religious organisations & causes Other public service benefit Environment & Animals International Aid & Development Overseas (outside UK, not development) Health Education (not universities) Higher Education
  5. 5. Major Gift Fundraising in the UK (+ beyond) (2) Arts & Culture (5) Human Services & Welfare (7) Religious organisations & causes (10) Other public service benefit (8) Environment & Animals (3) International Aid & Development (9) Overseas (outside UK, not development) (4) Health (6) Education (not universities) (1) Higher Education
  6. 6. The Science and Art of (Major Gift) Fundraising <ul><li>How long does it take? </li></ul><ul><li>What’s different for the WST? </li></ul><ul><li>Is it expensive? </li></ul>
  7. 7. The Science and Art of (Major Gift) Fundraising <ul><li>So how does it actually work? </li></ul><ul><li>Pareto principal – 80/20 </li></ul><ul><li>The seven stages of fundraising </li></ul>7. Thank / Reward 6. Funded 5. Ask / Apply 4. Involve 3. Plan 2. Enquiry 1. Research
  8. 8. What do we hope to Achieve? <ul><li>The </li></ul><ul><li>Catalyst Fund </li></ul><ul><li>Target: £2 Million over 3 years </li></ul>
  9. 9. What do we hope to Achieve? <ul><li>What can we do for you? </li></ul><ul><li>What can you do to help? </li></ul>
  10. 10. <ul><li>Thank You </li></ul>

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