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Engaging a community or an audience is never easy. Factor in a very hyperlocal target audience, and reaching and engaging them can be even more challenging. However, leveraging content, social, email and event marketing tactics in unique ways can not only create lasting engagement but develop a resource for a community.
In this presentation, learn how LoganSquarist, a hyperlocal news website serving Chicago's Logan Square neighborhood does just this. For more than four years, LoganSquarist has evolved into a neighborhood go-to resource that serves the area, all with a volunteer-based staff.
Check out LoganSquarist (http://logansquarist.com) or learn more about founder + publisher Kate Hamilton (http://katemhamilton.com).