When you extend your brand online, a static logo isn’t enough. With the new world of interactivity and app-like experience you want to create a brand language that reinforces your values and personality.
From integrating secondary graphics to bringing elements alive, the way a brand is presented has the power to engage or lose an audience. Join us for examples and lessons you can use to think differently about your brand on the web.
“These days, people interact with
Google products across many diﬀerent
platforms, apps and devices…
Today we’re introducing a new logo
and identity family that reﬂects this
reality and shows you when the Google
magic is working for you, even on the
– TAMAR YEHOSHUA , VP, PRODUCT MANAGEMENT
“Twitter is the bird, the bird is
Twitter. There’s no longer a need
for text, bubbled typefaces, or a
lowercase ‘t’ to represent Twitter.”
– CREAT IVE DIRECTOR DOUG BOWMAN
What does your target
audience care about?
What is the beneﬁt for the
customers for achieving
What are you trying
to do (awareness,
signup, purchase, etc)?
What are your values/
universal truths? .
What is your brand .
What are their goals
MARY RAUZI / MARY@URBANINFLUENCE.COM
KATE MATSUDAIRA / KATE@URBANINFLUENCE.COM