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Marketing sept 17th


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Marketing sept 17th

  1. 1. Marketing Introduction
  2. 2. Brand Position Authentic, Entrepreneurial, StewardshipWe reinforce these by: • What we choose to publish & highlight • BCorp certification • Train & encourage sales pitches that highlight the position • By choosing activities at golf shows, trade shows etc, that reinforce the attributes
  3. 3. What do we do?• Maintain visual brand standards• Internal communication of brand position & direction• Corporate culture & employee engagement• Lead in creation of community engagement framework - goal is to launch by the end of 2012
  4. 4. Print Material – Letterhead, Envelopes, Notecards, Business Cards – “Other” print materialSignage – Tent, Pop-ups, Displays – Locations/BranchesCentral DesktopProposal TemplatesEvents, Videos, PhotosEvent Tickets
  5. 5. Websites Ianmartinexecutive.comBlog & Newsletter IMGconnects.comSocial Media Twitter, LinkedIn, Facebook, Pinterest
  6. 6.
  7. 7. What do you need to do?• Maintain our “look” and our “voice”• Email signature• Templates!• Language guide• Media Policy• Contribute content
  8. 8. How can we help?• Run your presentation material by us• Give us advance notice if you require something• Let us know what resources you might need