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Katelyn Davis - @katelynshelby
Corporate Regionalization  As part of a company’s global initiative  strategy, it divides itself into regions (or  smaller...
Corporate Regionalization  A larger company benefits by becoming less  interconnected    Smaller regions are more managea...
Community Building  Problems Caused by Regionalization   By becoming less interconnected, there is a lack    of community...
Community Building  Problems Caused by Regionalization   By becoming less interconnected, there is a lack    of community...
Community Building  Solutions   By using a easily accessible mass communication,    like Social Media, the community can ...
Social Media Strategies forCommunity Building   Internal Corporate Blog   Internal Forum   External Social Networks
Internal Corporate Blog  Internal Blog for Employees    Gives “big picture” insight    Visibility promotes involvement  ...
Forums  Internal Forums for Use of Employees   Provokes discussion   Open to questions   Promotes sharing of ideas  Exa...
Social Networks  Accounts with major social networking  websites for use by employees, customers,  and the community.   S...
Community Building & Social Media   Works no matter the size of the organization   Things to keep in mind:    Language Ba...
Q&A      Thank you! - @katelynshelby
Corporate Regionalization & Community Building
Corporate Regionalization & Community Building
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Corporate Regionalization & Community Building

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How to create an online community among employees after a regionalization project.

Published in: Business, Technology
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Corporate Regionalization & Community Building

  1. 1. Katelyn Davis - @katelynshelby
  2. 2. Corporate Regionalization As part of a company’s global initiative strategy, it divides itself into regions (or smaller parts) to better suit the needs of their customer, consumer or the regional culture. Still appears as one large company to the public, but functions via smaller regions.
  3. 3. Corporate Regionalization A larger company benefits by becoming less interconnected  Smaller regions are more manageable  Stronger location focus ○ Customers by location ○ Employees by location ○ Community focus ○ Regional culture and languages ○ Government boundaries
  4. 4. Community Building Problems Caused by Regionalization  By becoming less interconnected, there is a lack of community built among the brand.
  5. 5. Community Building Problems Caused by Regionalization  By becoming less interconnected, there is a lack of community built among the brand.
  6. 6. Community Building Solutions  By using a easily accessible mass communication, like Social Media, the community can be brought back together digitally.
  7. 7. Social Media Strategies forCommunity Building Internal Corporate Blog Internal Forum External Social Networks
  8. 8. Internal Corporate Blog Internal Blog for Employees  Gives “big picture” insight  Visibility promotes involvement  Increase dialogue Example Topics  Company news  Project updates  Awards  Highlights from other regions
  9. 9. Forums Internal Forums for Use of Employees  Provokes discussion  Open to questions  Promotes sharing of ideas Example Forum Threads  Corporate Policies  Benefits & Open Enrollment  Q&A with executives
  10. 10. Social Networks Accounts with major social networking websites for use by employees, customers, and the community.  Shows a global front to the public  Provides a public outlet for employees to share with their network Example content:  Community involvement  Customer service  Product announcements
  11. 11. Community Building & Social Media Works no matter the size of the organization Things to keep in mind:  Language Barriers: offer your content in other languages  Regional Communications Liaison: someone to mine for stories
  12. 12. Q&A Thank you! - @katelynshelby

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