Linked In 101 2010

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A basic look at creating a LinkedIn profile and then using that profile for business purposes

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Linked In 101 2010

  1. 1. LinkedIn 101 How to Create a LinkedIn Profile presented by Kate Koziol, K Squared Communications, Inc.
  2. 2. Want to get the most out of Upgrade your registration onsite to the Best Value Package and receive access to THETRADESHOW e-Learning Center TTS.sclivelearninngcenter.com Now you can with THE TRADE SHOW e-Learning Center! THETRADESHOW experience? K Squared Communications www.ksqrd.com
  3. 5. Show of Hands <ul><li>Do you already use Facebook, Twitter, or LinkedIn? </li></ul><ul><li>Do you know someone that does? </li></ul>K Squared Communications www.ksqrd.com
  4. 6. The Social Media Influence
  5. 7. You Will Learn: <ul><li>What is LinkedIn? </li></ul><ul><li>Why should someone consider joining LinkedIn? </li></ul><ul><li>How is LinkedIn different from other social media sites? </li></ul><ul><li>Creating your LinkedIn profile </li></ul>K Squared Communications www.ksqrd.com
  6. 8. You Will Learn: <ul><li>Joining groups </li></ul><ul><li>Participating in discussions </li></ul><ul><li>Next steps </li></ul><ul><li>Success stories </li></ul>K Squared Communications www.ksqrd.com
  7. 9. “ Relationships Matter” <ul><li>LinkedIn is World’s largest professional network </li></ul><ul><li>Over 8.5 million professionals internationally from 130 industries </li></ul>K Squared Communications www.ksqrd.com
  8. 10. The Facts <ul><li>Over 75 million members in over 200 countries </li></ul><ul><li>Executives from all Fortune 500 companies are LinkedIn members </li></ul>K Squared Communications www.ksqrd.com
  9. 11. Uses for LinkedIn <ul><li>Career Opportunities </li></ul><ul><li>References </li></ul><ul><li>Keeping In Touch </li></ul><ul><li>Job Inquiries </li></ul><ul><li>Business Deals </li></ul><ul><li>Consulting Offers, and more </li></ul>K Squared Communications www.ksqrd.com
  10. 12. Uses for LinkedIn <ul><li>People come to you </li></ul><ul><li>Profile shows when searched for on search engines </li></ul>K Squared Communications www.ksqrd.com
  11. 13. WWW.LINKEDIN.COM
  12. 15. K Squared Communications www.ksqrd.com
  13. 16. K Squared Communications www.ksqrd.com
  14. 17. K Squared Communications www.ksqrd.com
  15. 18. K Squared Communications www.ksqrd.com
  16. 20. Building a Profile K Squared Communications www.ksqrd.com
  17. 21. Adding Job Position K Squared Communications www.ksqrd.com
  18. 22. K Squared Communications www.ksqrd.com
  19. 23. Making Connections
  20. 24. Adding Connections <ul><li>Upload email list </li></ul><ul><li>Search for names you already know </li></ul>K Squared Communications www.ksqrd.com
  21. 25. Adding Connections K Squared Communications www.ksqrd.com
  22. 26. K Squared Communications www.ksqrd.com
  23. 28. Network Statistics
  24. 30. Getting to Know You…
  25. 31. Posting and Polling K Squared Communications www.ksqrd.com
  26. 32. Posting and Polling
  27. 34. Don’t Let It Get Stale <ul><li>Add photos </li></ul><ul><li>Add notes or link to blogs </li></ul><ul><li>Add videos to your profile </li></ul><ul><li>Upload presentations </li></ul>K Squared Communications www.ksqrd.com
  28. 35. Start Becoming Social <ul><li>Engage in conversation- let people know what you do. </li></ul><ul><li>Write recommendations. The favor will be returned. </li></ul>K Squared Communications www.ksqrd.com
  29. 36. Recommendations K Squared Communications www.ksqrd.com
  30. 37. Participate in the Community <ul><li>Join “Groups” </li></ul>FROM YOUR PROFILE CLICK ON “GROUPS” K Squared Communications www.ksqrd.com
  31. 38. Joining a Group K Squared Communications www.ksqrd.com
  32. 39. Joining A Group
  33. 41. Asking A Question <ul><li>Ask Questions in Groups </li></ul>K Squared Communications www.ksqrd.com
  34. 42. <ul><li>David Kunze </li></ul><ul><li>Found course management co. through LinkedIn </li></ul><ul><li>800-1200 new bookings </li></ul><ul><li>Hiring 2 new FTEs </li></ul><ul><li>Participating in golf groups </li></ul>K Squared Communications www.ksqrd.com
  35. 43. Advice From The Front Lines <ul><li>Learn privacy settings and controls </li></ul><ul><li>Sign up for free seminars </li></ul><ul><li>Make commitment to use the tools </li></ul><ul><li>Don’t overly push the message </li></ul><ul><li>Qualify sources </li></ul>K Squared Communications www.ksqrd.com
  36. 44. Putting It All Together K Squared Communications www.ksqrd.com
  37. 45. K Squared Communications www.ksqrd.com
  38. 46. K Squared Communications www.ksqrd.com
  39. 47. Tips for Success <ul><li>Use social networking daily – or often </li></ul><ul><li>Join a few groups </li></ul><ul><li>Don’t be a wallflower </li></ul><ul><li>Choose the right tools </li></ul>K Squared Communications www.ksqrd.com
  40. 48. Things to Watch <ul><li>Time vanishing </li></ul><ul><li>Hard selling </li></ul><ul><li>Not updating </li></ul><ul><li>Updating too often </li></ul><ul><li>Too personal </li></ul><ul><li>Too impersonal </li></ul>K Squared Communications www.ksqrd.com
  41. 49. Information Management Tools K Squared Communications www.ksqrd.com
  42. 50. Success Stories <ul><li>Linked to hiring manager at Yahoo! </li></ul><ul><li>Was asked for references for new positions </li></ul><ul><li>Interviewed for himself and was hired </li></ul>K Squared Communications www.ksqrd.com
  43. 51. Success Stories <ul><li>Goshido sent 700 messages to possible investors </li></ul><ul><li>200 responses in 8 days </li></ul><ul><li>Resulting in $230,000 </li></ul>K Squared Communications www.ksqrd.com
  44. 52. Success Stories <ul><li>James Filbird </li></ul><ul><li>Uses LinkedIn to acquire new clients </li></ul><ul><li>Receives 75% Business from LinkedIn </li></ul>K Squared Communications www.ksqrd.com
  45. 53. Resources <ul><li>learn.linkedin.com/ </li></ul><ul><li>www.executivesguide-linkedin.com/ </li></ul>K Squared Communications www.ksqrd.com
  46. 54. Knowledge is just a touch away With THETRADESHOW e-Learning Center! THE TRADE SHOW e-Learning Center Access 60 hours of recorded sessions online at your convenience. TTS.sclivelearningcenter.com K Squared Communications www.ksqrd.com
  47. 55. Questions? <ul><li>Kate Koziol </li></ul><ul><li>773 774 7847 </li></ul><ul><li>kkoziol @ksqrd.com </li></ul><ul><li>www.ksqrd.com </li></ul>K Squared Communications www.ksqrd.com

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