Blogging 201 Advanced Class New Template (2)


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A more advanced look at blogging for your business. Including how to gain an keep an audience and adding pages to your blog.

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Blogging 201 Advanced Class New Template (2)

  1. 1. presented by Bryan W. Alaspa, K Squared Communications, Inc. Blogging 201: So, You’ve Started A Blog, Now What?
  2. 2. Want to get the most out of Upgrade your registration onsite to the Best Value Package and receive access to THETRADESHOW e-Learning Center Now you can with THE TRADE SHOW e-Learning Center! THETRADESHOW experience?
  3. 3. So, You’ve Decided to Start a Blog! Does it Seem a Little Confusing? Are You Feeling a Little Lost?
  4. 4. Writing that First Post
  5. 5. When You Get Stuck
  6. 6. Gaining an Audience
  7. 7. Did You Already…? <ul><li>Set Up an RSS (Really Simple Syndication) Feed? </li></ul><ul><li>Start Posting to Social Bookmarking Sites? </li></ul><ul><li>Added “Chicklets” to Your Posts? </li></ul>
  8. 8. Become Familiar with Keywords <ul><li>Words that Search Engines Look for </li></ul><ul><li>- Can Be In the Headlines and Within the Body. </li></ul><ul><li>TRAVEL AIRFARES AT AN ALL TIME LOW!! </li></ul><ul><li>visit europe this summer! </li></ul><ul><li>CRUISES VACATIONS CARRIBEAN </li></ul>
  9. 9. There Are Tools that Can Help
  10. 10. And Tools Within Word Press
  11. 11. The Tag Cloud
  12. 12. Time to Make Some Friends Bloggers Make Friends with Other Bloggers
  13. 13. Leaving Comments <ul><li>Start Contributing </li></ul><ul><li>Make It Relevant </li></ul><ul><li>Will Lead Back to Your Blog </li></ul>
  14. 14. Lovely Links Create a List of Links on Your Own Site
  15. 15. Links Within Articles You Can Add Links in Your Blog Articles
  16. 16. Make Your Blog a Community <ul><li>Blogging is Part of Social Media, Make it Social: </li></ul><ul><li>Post Quality Content – Take Advantage of the“Buzz” </li></ul><ul><li>Fill Your Blog With Links </li></ul><ul><li>Can You Give Away Something? Do It </li></ul><ul><li>Interact With Regular Readers </li></ul>
  17. 17. Encourage Comments – Make it a Conversation Commentor It’s his blog!
  18. 18. Sign Up With Blog Directories <ul><li>Sites that List Blogs of All Topics </li></ul><ul><ul><li>Searchable </li></ul></ul><ul><ul><li>Gets Your Blog to a Wider Audience </li></ul></ul>
  19. 22. Back to Links for a Moment <ul><li>On Your Website </li></ul><ul><li>In Your E-mail Signature </li></ul><ul><li>When You Leave Comments On Other Blogs </li></ul><ul><li>Other Social Media (Facebook, MySpace, Twitter, LinkedIn) </li></ul><ul><ul><li>Some Social Networking Sites Let Your Blog Entries Appear On Your Profile Pages </li></ul></ul>Start Putting One Everywhere:
  20. 23. Keeping Your Audience
  21. 24. Ways to Keep Your Audience <ul><li>KEEP POSTING </li></ul><ul><ul><li>Don’t Expect Your Blog to Take Off Right Away </li></ul></ul><ul><li>Remember Your Audience </li></ul><ul><ul><li>Keep Posting Things They Will Find Interesting </li></ul></ul><ul><li>Use “Soft Sell” </li></ul><ul><ul><li>If It Seems Like a Commercial You Will Lose Readers </li></ul></ul><ul><li>Respond to Comments </li></ul><ul><ul><li>Don’t Attack – Interact! </li></ul></ul>
  22. 25. Adding to Your Blog <ul><li>It Might Be Time to Archive </li></ul>
  23. 26. An Archive An Example From Our Website. Once You Set It Up, It Archives Automatically.
  24. 27. Pillar Articles!
  25. 28. A Personal Example
  26. 29. To Add a Page (WordPress Example)
  27. 30. Adding a Page
  28. 31. Adding a Page
  29. 32. Adding a Page
  30. 33. Make Stars Out of Regular Readers <ul><li>Ask for Comments </li></ul><ul><li>Notice Who Leaves Comments </li></ul><ul><li>Ask Regulars If they Want to Assist You </li></ul><ul><li>They Can Write Guest Columns Or Monitor C omments, Respond to Comments, Etc. </li></ul>
  31. 34. Become Interactive <ul><li>Ask Questions </li></ul><ul><li>Do Weekly Polls, Puzzles or Games </li></ul><ul><li>Become a “Cheerleader” </li></ul><ul><li>Give Readers “Jobs” or “Homework” </li></ul><ul><li>Create a Forum </li></ul><ul><li>Create a Newsletter </li></ul>
  32. 35. Your Blog is a Brand <ul><li>A Brand Will Develop As You Write </li></ul>
  33. 36. More Success Stories
  34. 37. More Success Stories
  35. 38. Success Stories Continued…
  36. 39. Success Stories Continued…
  37. 40. Just One More…
  38. 41. What to Do Next <ul><li>So Go Out and Think About Your Blog </li></ul><ul><ul><li>What Do You Want to Write About? </li></ul></ul><ul><ul><li>How Often Can I Write </li></ul></ul><ul><ul><li>Do I Want to Give Writing Duties to </li></ul></ul><ul><ul><li>Someone Else? </li></ul></ul><ul><ul><li>What Other Blogs Do I Like to Read? </li></ul></ul><ul><ul><li>What Comments Can I Leave With those Blogs? </li></ul></ul>
  39. 42. So, Remember <ul><li>THINK! </li></ul>
  40. 43. Knowledge is just a touch away… Knowledge is just a touch away With THETRADESHOW e-Learning Center! THE TRADE SHOW e-Learning Center Access 60 hours of recorded sessions online at your convenience.
  41. 44. Questions? <ul><li>Bryan W. Alaspa </li></ul><ul><li>773 774 7847 </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul>