What is your age?Out of 33 participants Ifound that 73% were agedbetween 16-20, and seeingas my research wasconducted on the websiteSurveymonkey.com, meaning that only people interestedin horror actually answeredthe questionnaire, this couldshow exactly what targetaudience horror actuallyattracts.
Male or Female?This question was to investigate the stereotypesas to whether males or females are the primeaudience for horror. It would appear that mostlymales appreciate horror but there is still aminority market for female horror fans.
What sub-genres of horror do you prefer?Psychological horrors appear tobe the most popular sub genreof horror, closely followed byzombie horrors.
Do you like gore in a horror movie? Gore is a major aspect of a horror film, the ‘gore factor’ is something that travels through word of mouth and creates a lot of interest for particular films; thus I decided to see if my target audience actually do enjoy gore and found a high 73% stating that they did.
Do you prefer CCTV or handheld camerawork compared to other types?One of our initial ideas involved usingprimarily handheld camera work sowe deemed it important to considerthe target audiences view on it. 58%of the audience preferred a film withboth.
What features of yourfavourite horror films do you most like? In order to create a successful trailer we had to discuss which aspects were deemed most important by our audience and focus on making them to suit the audience and create a film they would want to see. It seemed that plot, characters and special effects were rated most by the audience.
Are you scared more by human monsters or unrealistic monsters? In this question 72% of the audience find that human monsters are the most fearful which gives insight while making my own horror narrative as to what type of monster to create.
What is your favourite horror setting?Setting is very importantaccording to my targetaudience so choosing theright one is crucial inmaking a successfulhorror. 39% of theaudience ratedabandoned environmentsclosely followed byhouses and urban areasas their favourite setting.