How do we manage multiple
     online profiles?


                         Kate Ho
    @kateho / kate.ho1@gmail.com
This is something that I’ve been thinking about
    for a while ... But still not quite figured out
But before we start ...
What you should do:
Interactive talk – i.e. shout out, or post on
  twitter

Purpose:
Looking for ideas and start a discus...
Social Networks are amazing
They allow us to share links, give our opinions, connect
     with people that we do know and we don’t know
So whats the problem?
Multiple Social Networks
Lots of social networks:
Problem 1:
There are different etiquettes associated with
                            different networks
IMO: Twitter expects more updates than
                      facebook statuses
Problem 2:
They serve different audiences
Serve different Audiences
Blogs        Twitter      Youtube       Linked In      Facebook
Public       Broadcast/   “Frien...
LOSE
     WIN!


                             LOSE




                       Intended Audience !=
Intended Audience ==
  ...
Problem 3:
They serve different purposes
Facebook/      Twitter         Linked In       Youtube         Blogs
Bebo
Sharing with   Short            Providing an   S...
This is an increasing problem ...

        Especially in the Future
For example:
                               Opinions change
Your opinions when you were 13 will be different
      from wh...
So the big question is
How do we manage multiple online profiles?
What are the solutions?
Solution 1: In your head and be Disciplined
Step 1. Make Coffee
  Step 2. Sit down and write down the social
                          networks you’re in
Step 3. Set ...
But thats hard work
Solution 2: Social Aggregators
3 types of Aggregators
1. Force you to have a unified profile and push that
    out
Facebook




            Bebo
YOU



       Twitter
2. Collating content that you have on the different
    profiles
3. Helps you keep track of your friends (Friend Feed)
But I’m still not satisfied by this
And I think we can do better
How?
Want to design a better social network
                            aggregator
What would the feature list include?
Some ideas ...
Grouping similar tasks

  Sharing items on similar platforms
(e.g. photos on Facebook and Bebo)
                But exclud...
Having multiple updates

        Fast moving (Twitter),
slower moving ones (Facebook)
Group Social Networks by similar functions

                    Linkedin for Business,
                        Bebo for Pe...
Any more?
How Do We Manage Multiple Online Profiles
How Do We Manage Multiple Online Profiles
How Do We Manage Multiple Online Profiles
How Do We Manage Multiple Online Profiles
How Do We Manage Multiple Online Profiles
How Do We Manage Multiple Online Profiles
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How Do We Manage Multiple Online Profiles

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How Do We Manage Multiple Online Profiles

  1. How do we manage multiple online profiles? Kate Ho @kateho / kate.ho1@gmail.com
  2. This is something that I’ve been thinking about for a while ... But still not quite figured out
  3. But before we start ...
  4. What you should do: Interactive talk – i.e. shout out, or post on twitter Purpose: Looking for ideas and start a discussion Just to differentiate, I’m talking about Personal rather than Business
  5. Social Networks are amazing
  6. They allow us to share links, give our opinions, connect with people that we do know and we don’t know
  7. So whats the problem?
  8. Multiple Social Networks Lots of social networks:
  9. Problem 1: There are different etiquettes associated with different networks
  10. IMO: Twitter expects more updates than facebook statuses
  11. Problem 2: They serve different audiences
  12. Serve different Audiences Blogs Twitter Youtube Linked In Facebook Public Broadcast/ “Friends” and Business and Friends Public Public Professional Public Private Open networks Closed networks
  13. LOSE WIN! LOSE Intended Audience != Intended Audience == Actual Audience Actual Audience
  14. Problem 3: They serve different purposes
  15. Facebook/ Twitter Linked In Youtube Blogs Bebo Sharing with Short Providing an Sharing video Long(ish) friends comments Online CV content pieces of (providing prose valuable links / content, brief A form of news journalism broadcasts)
  16. This is an increasing problem ... Especially in the Future
  17. For example: Opinions change Your opinions when you were 13 will be different from when you are 23 ... Or 33 ... Or 43 ....
  18. So the big question is
  19. How do we manage multiple online profiles?
  20. What are the solutions?
  21. Solution 1: In your head and be Disciplined
  22. Step 1. Make Coffee Step 2. Sit down and write down the social networks you’re in Step 3. Set down some rules about what you want to do, where Step 4. Publish your rules and Stick to it
  23. But thats hard work
  24. Solution 2: Social Aggregators
  25. 3 types of Aggregators
  26. 1. Force you to have a unified profile and push that out
  27. Facebook Bebo YOU Twitter
  28. 2. Collating content that you have on the different profiles
  29. 3. Helps you keep track of your friends (Friend Feed)
  30. But I’m still not satisfied by this
  31. And I think we can do better
  32. How?
  33. Want to design a better social network aggregator
  34. What would the feature list include?
  35. Some ideas ...
  36. Grouping similar tasks Sharing items on similar platforms (e.g. photos on Facebook and Bebo) But excluding others
  37. Having multiple updates Fast moving (Twitter), slower moving ones (Facebook)
  38. Group Social Networks by similar functions Linkedin for Business, Bebo for Personal
  39. Any more?

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