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Kate Ho
Kate@interface3.com , @kateho
Interface3
• We make attention grabbing digital
experiences.
• We use the latest technologies (augmented
reality, mobile games, Kinect, interactive
tables) creatively to make things that stand
out.
• Tigerface creates collaborative learning games
on mobile platforms.
• Our games support collaborative learning and
foster group-based problem solving skills in
the Primary School classroom.
Some stats
• Started Interface3 in Nov 2009 (a week after
thesis submission). 3.5 years ago.
• Grew from 1 person (just me) to 5 full time
staff and 2 part time/interns.
• Turnover is well over 6 figures, and have had
double digit year on year growth for the last 3
years.
6 BITS OF ADVICE ON STARTING UP
A BUSINESS
(Listen to the bits you like, discard the ones that are irrelevant.)
MAKE SOMETHING PEOPLE WANT.
Number 1
• Making money is about creating value.
• You have to create so much value to
someone, that they are willing to part with
their money for it.
EXECUTION IS EVERYTHING.
Number 2
• Executing means getting stuff done.
• Your one and single worry at the start is: 1)
how to make something people want. 2)
making it.
• If you’re doing anything else, you’re doing it
wrong.
READ. LEARN. USE YOUR UNFAIR
ADVANTAGE
Number 3
• It is well known and well established that a
company can only move as quick as the
CEO/Founder can learn.
• As professional learners – you should be
better than anyone else at this.
Reading list
• Getting to Plan B, John Mullins and Randy
Komisar
• The Lean Startup, Eric Ries
• The Startup Owner’s Manual, Steve Blank and
Bob Dorf
• Do more Faster, David Cohen and Brad Feld
• Rules for Revolutionaries, Guy Kawasaki
MOVE FAST. SPEED IS THE ONLY
ADVANTAGE OF BEING IN A SMALL
COMPANY.
Number 4
• You will have 101 decisions that you have to
make every day.
• Decide what is reversible, and what is not.
Then make the decisions quick and move
quickly.
• If you’re not moving fast enough to break
something, then you’re doing it wrong.
YOU CAN’T DO THIS ON YOUR OWN.
Number 5
• Actively find people who can help you.
• Surround yourself with other people like you.
• Find a mentor. Then pass it on.
FIND YOUR PASSION AND PURSUE
IT.
Number 6
• Startups are hard. Statistically, you’re more
likely to fail than you are to succeed.
• Pick something that you’re so passionate
about, that even if it fails, you will like it was
worth it.
Glasgow uni research

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Glasgow uni research

  • 2. Interface3 • We make attention grabbing digital experiences. • We use the latest technologies (augmented reality, mobile games, Kinect, interactive tables) creatively to make things that stand out.
  • 3.
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  • 7. • Tigerface creates collaborative learning games on mobile platforms. • Our games support collaborative learning and foster group-based problem solving skills in the Primary School classroom.
  • 8.
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  • 10. Some stats • Started Interface3 in Nov 2009 (a week after thesis submission). 3.5 years ago. • Grew from 1 person (just me) to 5 full time staff and 2 part time/interns. • Turnover is well over 6 figures, and have had double digit year on year growth for the last 3 years.
  • 11. 6 BITS OF ADVICE ON STARTING UP A BUSINESS (Listen to the bits you like, discard the ones that are irrelevant.)
  • 12. MAKE SOMETHING PEOPLE WANT. Number 1
  • 13. • Making money is about creating value. • You have to create so much value to someone, that they are willing to part with their money for it.
  • 15. • Executing means getting stuff done. • Your one and single worry at the start is: 1) how to make something people want. 2) making it. • If you’re doing anything else, you’re doing it wrong.
  • 16. READ. LEARN. USE YOUR UNFAIR ADVANTAGE Number 3
  • 17. • It is well known and well established that a company can only move as quick as the CEO/Founder can learn. • As professional learners – you should be better than anyone else at this.
  • 18. Reading list • Getting to Plan B, John Mullins and Randy Komisar • The Lean Startup, Eric Ries • The Startup Owner’s Manual, Steve Blank and Bob Dorf • Do more Faster, David Cohen and Brad Feld • Rules for Revolutionaries, Guy Kawasaki
  • 19.
  • 20. MOVE FAST. SPEED IS THE ONLY ADVANTAGE OF BEING IN A SMALL COMPANY. Number 4
  • 21. • You will have 101 decisions that you have to make every day. • Decide what is reversible, and what is not. Then make the decisions quick and move quickly. • If you’re not moving fast enough to break something, then you’re doing it wrong.
  • 22. YOU CAN’T DO THIS ON YOUR OWN. Number 5
  • 23. • Actively find people who can help you. • Surround yourself with other people like you. • Find a mentor. Then pass it on.
  • 24. FIND YOUR PASSION AND PURSUE IT. Number 6
  • 25. • Startups are hard. Statistically, you’re more likely to fail than you are to succeed. • Pick something that you’re so passionate about, that even if it fails, you will like it was worth it.