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Cleveland Social Media Club 11/17/09 2010 Media Trends


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Here's the results of the "2010 Social Media Trends" session discussion from Cleveland SMC's Nov. 17 meeting at Falls Communications.

Kate's disclaimer: I've not edited this. These are the straight results from the session, so please excuse any typos that may have occurred :)

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Cleveland Social Media Club 11/17/09 2010 Media Trends

  1. 1. WELCOMECleveland Social Media ClubNovember 17, 2009<br />
  2. 2. 2010 Social Media Trends<br />
  3. 3. 2010 SM trends<br />No SM “campaigns” anymore – it’s all about conversation<br />CEO involvement in SM activities, though a number still think CM is a waste of time – Zappo’s, Michael Symon, TCP – Ellis Yan (ghost twitter)<br />No longer need a service to distribute a news release, can do it yourself, empowerment of employees<br />
  4. 4. 2010 SM trends<br />Social shopping – shopping that engages people you know, friends and family, get immediate feedback (Lime Ribbon – see John!)<br />Education – people taking it to communities, finding authentic voices, like going to your friends<br />Hyperlocal – local communities, 10 fave restaurants or lost cat, reach into 3 blocks, zip code, city<br />
  5. 5. 2010 SM trends<br />Local, SEO optimization<br />More about small biz owners opting in, create a lot of value about tweeting about specials, etc., creating value, see a lot of aggregators, SB owners can empower themselves<br />Content needs to become editorial (v people RT w/o reading what they’re Rting)<br />Commerce – social shopping, social commerce taking off<br />Twitter evolve into education and security, car companies w/ installing droid, auto industry, other electronic where Twitter integrates, publishing tool<br />Aggregators, linking<br />
  6. 6. 2010 SM trends<br /><ul><li>Mobile apps – journalism – more and more info from mobile apps, whether retail store sending discount codes, or media outlets sending update; as Apple opens up to other providers
  7. 7. Commerce – content and community + COMMERCE now as third major focus of SM
  8. 8. Analytics – everything you do online can be used to target you, general public doesn’t know about it, Google using it to mine people, sell to companies, pizza place offering you a discount as you walk by
  9. 9. Leveraging exclusivity through SM – Summit County get discounts by following them online, bars having Twitter nights – discounts, special invites
  10. 10. Authenticity is key</li></li></ul><li>2010 SM trends<br />What is timeline before Twitter and FB become mass media?<br />If you have a Twitter handle or Facebook page, EVERY single member of your team should have it (ie, bartender, hostess); if not, you lose opportunities<br />Everything before this was advertising and not personal, it’s now person to person<br />What is the saturation point<br />
  11. 11. 2010 SM trends<br />Integration of social media platforms – ability to post one place and it pushes it out everywhere<br />Not just social media anymore – it will be just MEDIA<br />Inbound marketing (Hub Spot – R. Burns) – putting up good info so that people come to you<br />Go from race to the top to race to the bottom – ie, A. Kutcher v CNN – companies engaging the individual<br />Want people managing the SM to hear the message, hear from its follower/customers<br />
  12. 12. 2010 SM trends<br />When companies are listening, reacting and making course corrections, going to see happier customers<br />Rise of tools for companies to customize tools for way customers want them received – ie, highly engaged v barely engaged<br />