Driving Social Traffic


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How to drive traffic to your websites & build your list using social media to develop relationships FIRST.

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Driving Social Traffic

  1. 1. Driving Social Traffic with Kate Buck, Jr. http://kbjonline.com
  2. 2. <ul><ul><li>Social Media Fly Girl </li></ul></ul><ul><ul><li>CEO of KBJOnline, a Social Media Management Consulting Agency </li></ul></ul><ul><ul><li>Co-Founder of Pinqued, an Interactive Events Production & Management Company </li></ul></ul><ul><ul><li>Worked with and for some of the TOP names in Internet Marketing </li></ul></ul>Who Is Kate Buck, Jr.?
  3. 3. It All Started with a Pink Slip <ul><ul><li>Got the pink slip </li></ul></ul><ul><ul><li>Got on Twitter </li></ul></ul><ul><ul><li>I was just looking for some extra cash... </li></ul></ul><ul><ul><li>I'm in social media? </li></ul></ul><ul><ul><li>Saw a need, opportunity tweeted </li></ul></ul><ul><ul><li>Now.... </li></ul></ul><ul><ul><ul><li>I run my business full time </li></ul></ul></ul><ul><ul><ul><li>With a steady stream of referrals & traffic! </li></ul></ul></ul>
  4. 4. This Is Great And All, But How Do I Grow My Business? <ul><ul><li>You are familiar with social media </li></ul></ul><ul><ul><li>You have some followers </li></ul></ul><ul><ul><li>You spend time conversing on Twitter and Facebook daily but…. </li></ul></ul><ul><ul><li>You still haven't seen any social revenue </li></ul></ul><ul><ul><li>Now you're wondering if its all they say it is… </li></ul></ul><ul><ul><li>Am I just wasting time? </li></ul></ul><ul><ul><li>When is this going to pay off? </li></ul></ul>
  5. 5. The Experts Say I Shouldn't Sell <ul><ul><li>Aren't I supposed to concentrate on the relationships, and let the business grow itself? </li></ul></ul><ul><ul><li>Experts say that virtual customers don't like a sales pitch. </li></ul></ul><ul><ul><li>But now I have all these “friends” and no sales. </li></ul></ul><ul><ul><li>So now what? </li></ul></ul>
  6. 6. <ul><ul><li>Problem: people don't apply basic sales prinicipals to social media because people think that sales is taboo </li></ul></ul><ul><ul><li>People who come and sell first alienate themselves, hence the bad rep </li></ul></ul><ul><ul><li>Solution: follow before you drive </li></ul></ul><ul><ul><li>Developing the relationship becomes the context for the sale, so doing business is a natural next step. </li></ul></ul><ul><ul><li>Doing business with you becomes an opportunity </li></ul></ul>Follow Before You Drive, But Do Drive
  7. 7. So How Do I Follow? <ul><ul><li>Come and be a listener </li></ul></ul><ul><ul><li>What does that mean? </li></ul></ul><ul><ul><ul><li>pay attention to what people are saying </li></ul></ul></ul><ul><ul><ul><li>Read blogs, books & ebooks for information </li></ul></ul></ul><ul><ul><ul><li>Act as a customer would </li></ul></ul></ul><ul><ul><ul><li>Participate in the conversation </li></ul></ul></ul><ul><ul><li>Why? </li></ul></ul><ul><ul><li>Looking for: What are the problems and how could you solve them? </li></ul></ul><ul><ul><li>Give them what they need, not what you are selling. </li></ul></ul>
  8. 8. <ul><ul><li>Follow openly, be an open networker </li></ul></ul><ul><ul><ul><li>Experts in your niche  </li></ul></ul></ul><ul><ul><ul><li>Colleagues & peers </li></ul></ul></ul><ul><ul><ul><li>Your geographic area </li></ul></ul></ul><ul><ul><ul><li>Related to business, professional services </li></ul></ul></ul><ul><ul><ul><li>Potential customers </li></ul></ul></ul><ul><ul><li>Be selective to a degree, but don’t worry about this too much! </li></ul></ul>Who Do I Follow?
  9. 9. What Do I Talk About? <ul><ul><li>Be aware of the unspoken etiquette </li></ul></ul><ul><ul><li>Know the lingo, buzzwords </li></ul></ul><ul><ul><li>Create your own voice - and stick to it! </li></ul></ul><ul><ul><li>Have a conversation </li></ul></ul><ul><ul><ul><li>Find a way to share human things, even if not “personal” things </li></ul></ul></ul><ul><ul><ul><li>what you are doing now </li></ul></ul></ul><ul><ul><ul><li>Inspiration </li></ul></ul></ul><ul><ul><ul><li>Tips, tricks, tactics </li></ul></ul></ul><ul><ul><ul><li>Thought provoking concepts </li></ul></ul></ul>
  10. 10. Organize Your Relationships <ul><ul><li>Many ways to organize people </li></ul></ul><ul><ul><ul><li>hot leads, cold leads, need to schedule... </li></ul></ul></ul><ul><ul><ul><li>applications can support you </li></ul></ul></ul><ul><ul><ul><li>Key: look where you are in regards to working with them </li></ul></ul></ul><ul><ul><li>What you are categorizing is the relationship (not necessarily the person) </li></ul></ul><ul><ul><ul><li>Find </li></ul></ul></ul><ul><ul><ul><li>Assess </li></ul></ul></ul><ul><ul><ul><li>Follow </li></ul></ul></ul><ul><ul><ul><li>Group </li></ul></ul></ul><ul><ul><ul><li>Converse </li></ul></ul></ul>
  11. 11. Invitations Drive Traffic <ul><ul><li>Social connections are owned by the platform in which you are connected. </li></ul></ul><ul><ul><ul><li>If the platform goes away, they go away.  </li></ul></ul></ul><ul><ul><li>Get connected outside of these platforms </li></ul></ul><ul><ul><li>Invitations get them there. </li></ul></ul><ul><ul><li>Be creative! </li></ul></ul>
  12. 12. Start Driving   <ul><ul><li>But where to invite them? </li></ul></ul><ul><ul><ul><li>Your blog -- Post a link to a blog posts </li></ul></ul></ul><ul><ul><ul><ul><li>Ensure that your email opt in &/or products or services are prominently displayed on your blog. </li></ul></ul></ul></ul><ul><ul><ul><li>Free content </li></ul></ul></ul><ul><ul><ul><ul><li>Teleseminar </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Webinar </li></ul></ul></ul></ul><ul><ul><ul><ul><li>E-book </li></ul></ul></ul></ul><ul><ul><ul><li>Tweet-ups, Speaking events, offline events (Built a list of 1700 to 1 single event!) </li></ul></ul></ul><ul><ul><ul><li>Links to new products / services </li></ul></ul></ul><ul><ul><ul><li>Connect on other social media profiles </li></ul></ul></ul>
  13. 13. Partner UP! <ul><li>Leverage the exposure to another’s audience (and vice-versa with Joint Ventures) </li></ul><ul><li>Complementary service or product provides </li></ul><ul><li>Guest blogging </li></ul><ul><li>Twitter Chats, hashtags </li></ul>
  14. 14. Real-Time Web     <ul><li>You post it; they see it or don’t; when it’s gone its gone! </li></ul><ul><li>Remedies: </li></ul><ul><li>Re-post (don’t be obnoxious!) You don't know who has seen what when </li></ul><ul><li>Pay attention to traffic trends and the magic hours </li></ul><ul><li>Rotate your posts - schedule them using SocialOomph </li></ul><ul><li>Re-purpose: Take a singular idea: Blog to video to audio, etc. </li></ul><ul><li>Content Syndication: Tubemogul.com, article submission, social bookmarking </li></ul>
  15. 15. Have some fun! <ul><li>Email signatures, biz cards, etc </li></ul><ul><ul><li>Graphics </li></ul></ul><ul><ul><ul><li>Twitter Background </li></ul></ul></ul><ul><ul><ul><li>Avatars, FBML tab on Facebook </li></ul></ul></ul><ul><ul><li>Contests </li></ul></ul><ul><ul><li>Make it EASY to share </li></ul></ul><ul><ul><ul><li>RT buttons </li></ul></ul></ul><ul><ul><li>Tshirts! </li></ul></ul>
  16. 16. Get The Gist <ul><ul><li>Create relationships </li></ul></ul><ul><ul><li>Develop & maintain relationships </li></ul></ul><ul><ul><li>Organize your prospects! </li></ul></ul><ul><ul><li>Invite them to participate with you </li></ul></ul><ul><ul><li>Lather, Rinse, Repeat! </li></ul></ul>
  17. 17. Get an Evaluation - $197 <ul><li>We’ll evaluate your current web presence: </li></ul><ul><li>Website </li></ul><ul><li>Blog </li></ul><ul><li>Traffic solutions </li></ul><ul><li>Social media </li></ul><ul><li>Video marketing </li></ul><ul><li>Email opt-in usage & placement </li></ul><ul><li>Consolidate your efforts and maximize your results! </li></ul>
  18. 18. Who Is Kate Buck, Jr.? <ul><ul><li>Social Media Fly Girl </li></ul></ul><ul><ul><li>CEO of KBJOnline, a Social Media Management Consulting Agency </li></ul></ul><ul><ul><li>Co-Founder of Pinqued, an Interactive Events Production & Management Company </li></ul></ul><ul><ul><li>Worked with and for some of the TOP names in Internet Marketing </li></ul></ul>