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Portfolio ofKate Huebler
Table of Contents Contents About Me .............................................................3 Related Work .............
About Me       Thank you for taking the time to view my portfolio. All       work within the portfolio was created by me. ...
Related Work   Experience       My experience as Marketing Assistant for Santa Barbara City College is a       combination...
The Numbers                                                                  Facebook	  Trends	               7000	       ...
Answering Questions       I answer questions on Facebook by researching the question and contacting       the appropriate ...
Creating Conversation       When I post items to Facebook, whether they are original posts or response to pre-       vious...
Compliments to       SBCCHome
Encouraging                Prospective Students       One of the main purposes       of the SBCC Facebook       page is to...
Internal Marketing       In addition to promoting prospective students to attend our school, I also encourage current stud...
Advertising EventsHome
Blogging       The SBCC Experience was designed to show prospective students what the lifeHome       of a student is & sha...
Video                                         •	 On my first day I had never made a                                       ...
Photography       Photos that I post to Facebook       are designed to create       conversation and be shared.Home
Home
Home
Featured Online       Photography                     Vid                         eoHome
Featured In Print       This catalog featured a photo of mine that was chosen my supervisor, our graphic       designer, a...
Classwork:       Graphic Design       This ad campaign was created for Zero skateboarding, to promote towards a female aud...
Girls will be girls...Home
Personal PhotographyHome
Home
Home
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Portfolio of Kate Huebler

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Portfolio of Kate Huebler

  1. 1. Portfolio ofKate Huebler
  2. 2. Table of Contents Contents About Me .............................................................3 Related Work .......................................................4 Experience ............................................................4 The Numbers .........................................................5 Answering Questions ...........................................6 Creating Conversation ........................................7 Compliments to SBCC ....................................8 Encouraging Prospective Students ....................9 Internal Marketing ..............................................10 Advertising Events ..............................................11 Blogging ..............................................................12 Video ...................................................................13 Photography .......................................................14 Featured Online .................................................17 Featured In Print .................................................18 Classwork: ...........................................................19 Graphic Design ..................................................19 Personal Photography .......................................21
  3. 3. About Me Thank you for taking the time to view my portfolio. All work within the portfolio was created by me. I currently work as the marketing assistant for Santa Barbara City College. I graduated Cum Laude from San Diego State University in 2009 with a B.A. in PoliticalHome Science, and minor in Spanish. I am pursuing a career in online marketing. I have experience in film production and editing, writing and communication, photography, social media and graphic design.
  4. 4. Related Work Experience My experience as Marketing Assistant for Santa Barbara City College is a combination of managing the communication stream of SBCC via Facebook and Twitter, and producing media including photos and videos. • On a daily basis, I create content for Facebook, Twitter, and blogging for the SBCC Experience • I have created over 75 videos for Youtube, managing the entire process, including the script, filming, directing, editing and closed captioning.Home
  5. 5. The Numbers Facebook  Trends   7000   6000   Life)me  Total  Likes,  5862   5000   4000   Monthly  Ac)ve  Users,  4065   USERS   3000   Weekly  Ac)ve  Users,  2373   2000   1000   0   8/23/10   9/23/10   10/23/10   11/23/10   12/23/10   1/23/11   2/23/11   3/23/11   4/23/11   • This page depicts the results of our Social Media prescence. • There is no paid advertising on attracting users to our social media sites. • The above graph displays trends in Facebook activity, with the blue part illuminating when I was on vacation. • Below, you can see our Twitter Grader report is at 94, and our twitter users have risen fromHome around 320 to 562. Twitter Grader’s Report
  6. 6. Answering Questions I answer questions on Facebook by researching the question and contacting the appropriate department to find the officially correct answer.Home
  7. 7. Creating Conversation When I post items to Facebook, whether they are original posts or response to pre- vious posts, my goal is to create a conversation, or buzz. The more people interact, the more momentum the topic gains, and each person who is a friend of someone involved is now aware of that in their home feed.Home
  8. 8. Compliments to SBCCHome
  9. 9. Encouraging Prospective Students One of the main purposes of the SBCC Facebook page is to encourage new students to consider our school and feel encouraged about enrolling.Home
  10. 10. Internal Marketing In addition to promoting prospective students to attend our school, I also encourage current students to take advantage of all of the events going on, because it makes our school a better place.Home
  11. 11. Advertising EventsHome
  12. 12. Blogging The SBCC Experience was designed to show prospective students what the lifeHome of a student is & share important parts of SBCC. Topics cover how my classes are going, what I’m working on at my internship, giving advice such as how to stay calm during finals etc.
  13. 13. Video • On my first day I had never made a movie or edited one, and by my last I have created more than 80 vidoes for our YouTube channel. I execute the whole process, including find- ing and working with the people I interview, helping them along while filming them, and then edit- ing and adding closed captioning. • Themes include the campus, stu- dents, strategies for success, acac- demic departments, & on campus events. • I approach students from “Meet the Students” & other vidoes by sell- ing them on the idea to participate without a tangible incentive • I constantly get positive feedback,Home These videos can be found online at www.youtube.com/santabarbaracc.
  14. 14. Photography Photos that I post to Facebook are designed to create conversation and be shared.Home
  15. 15. Home
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  17. 17. Featured Online Photography Vid eoHome
  18. 18. Featured In Print This catalog featured a photo of mine that was chosen my supervisor, our graphic designer, and was distributed throughout the university.Home
  19. 19. Classwork: Graphic Design This ad campaign was created for Zero skateboarding, to promote towards a female audience. The campaign features a banner ad for the web, a direct mailer brochure, a magazine ad and tranist ad. Girls will be girls... Girls will be girls... Click the grind to open your mind. Zero’s newest line is ready to take you into the air Zero gravity With boards made of lightweight wood coated in Dura-Slick for better sliding, so you don’t have to worry about getting stuck on the ground. Zero conformity Zero boards are made to last through any ZERO ACID TEST II DECK ITEM #: 11010214-ASST USD$ 49.95 condition, whether it’s mastering the impossible, nailing a japan air, or just grinding some rails, these boards are made to last.Home ZERO BROCKMAN FERNANDO ELVIRA SERIES DECK Mission Statement ITEM #: 11010170-PINK USD$ 49.95 Our goal is to efficiently create, market and distribute quality skateboard products while Zero restrictions With Elissa Steamer on Zero’s team, one of the supporting skateboarding on every level. top names in skating today and 1st place in the X ZERO COLE STENCIL SKULL DECK Games, World Cup of Skateboarding the Gravity ITEM #: 11010205-ASST Games and more, it is just the beginning of USD$ 49.95 women’s skating to soar off the ground.
  20. 20. Girls will be girls...Home
  21. 21. Personal PhotographyHome
  22. 22. Home
  23. 23. Home

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