How does a tiny Goby get   found in a sea of      sturgeon?                 By             Kathy Long    Kat & Mouse SEO &...
How does the sea to a medical writer look?     Kat & Mouse | katandmouse.com | facebook.com/katandmouseo
It’s really crowded!         GOBY   Kat & Mouse | katandmouse.com | facebook.com/katandmouseo
How does it look tosomeone trying to find a   medical writer?      Kat & Mouse | katandmouse.com | facebook.com/katandmouseo
?                                             ?Where, ohwhere is amedical                                      ?writer?   ...
Dr. Emma Hittis a hit. But isshe the onlyone?How canyou befound?              Kat & Mouse | katandmouse.com | facebook.com...
How can you be found?Someone mayquery “how tofind a medicalwriter?”What will theyfind?                 Kat & Mouse | katan...
Side noteLook who’sanswering “how tofind a medicalwriter.”“Science Author” iscapitalizing on thisquery, bringing inpeople ...
How do you find a     medical writer according to        “Science Author”?1.   AMWA2.   Google3.   LinkedIn4.   Facebook5....
Here’s how to find a medical   writer in Google according to          “Science Author”by including specific terms such as ...
Did Dr.Hitt dothis?Yep.Keywords=specialities                Kat & Mouse | katandmouse.com | facebook.com/katandmouseo
“Include [additional] specific terms” = Longtail Keyword          Phrases                Query:      medical writer + canc...
Longtail Keyword Phrases narrow the competition      Kat & Mouse | katandmouse.com | facebook.com/katandmouseo
STEP 1: Create yourkeyword list.Include:• Therapeutic area• Target audience• Document Type• Location for local queries• Co...
STEP 1: Create yourkeyword list.Research the competition.• Query your keywords in Google  and examine the results.• Then t...
STEP 1: Create yourkeyword list.Where is the sea lesscrowded?Go after keywords that others haveneglected if applicable.   ...
STEP 1: Create yourkeyword list.Are there fish at the topthat are weak?Then you might be able tocapture that spot easily. ...
How to tell if the fishare weak • Is their site not well   optimized? • Have they few inbound links? How-to tell coming up...
STEP 2: Optimize sitestructureOne keyword phrase per pagemakes pages that are WEIGHTEDwell for a specific keyword.        ...
STEP 3: Optimize each page.1.   Title metatagH1 with keyword     phrase at top of page2.   Keyword dense3.   Bold keyword ...
Page                                                    2Optimization1. Title metatag2. H13. Keyword dense                ...
Page Optimization5. Description metatag                                                              5                Kat ...
Page Optimization6. Internal linking ONKEYWORDS! Not like Dr. Hitt!                                                       ...
STEP 4: Link buildingOBJECT: Get othersites to link TOYOUR SITE!QueryLink:competitor-urlfor ideas.             Kat & Mouse...
STEP 4: Link buildingHow to get links?• Build relationships in social media.  Blog commenting is a good for this.• Create ...
STEP 4: Link buildingHow to get links?•   Ask for them•   Volunteer to guest blog and    include links to your site on you...
Summary1.Fine tune your targeted  keywords2.Create one page per targeted  keyword phrase3.Optimize your pages4.Get inbound...
SummaryDo all that, then…      Kat & Mouse | katandmouse.com | facebook.com/katandmouseo
…even a little Goby  can be found.      Kat & Mouse | katandmouse.com | facebook.com/katandmouseo
Need help?  Kat & Mouse takes you to the next            level with…• Website & Google Places optimization to get Google t...
Kat & Mouse        Please connect with me            www.katandmouse.com       anonymouse@katandmouse.com                 ...
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How does a little goby get found in a sea of sturgeon (seo for medical writers)

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Slides from presentation given to medical writers Norcal chapter of the AMWA showing them what they need to do to get their website found in Google using SEO best practices.

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How does a little goby get found in a sea of sturgeon (seo for medical writers)

  1. 1. How does a tiny Goby get found in a sea of sturgeon? By Kathy Long Kat & Mouse SEO & Web Design Kat & Mouse | katandmouse.com | facebook.com/katandmouseo
  2. 2. How does the sea to a medical writer look? Kat & Mouse | katandmouse.com | facebook.com/katandmouseo
  3. 3. It’s really crowded! GOBY Kat & Mouse | katandmouse.com | facebook.com/katandmouseo
  4. 4. How does it look tosomeone trying to find a medical writer? Kat & Mouse | katandmouse.com | facebook.com/katandmouseo
  5. 5. ? ?Where, ohwhere is amedical ?writer? ? ? BINGO! …but only 1? ? Kat & Mouse | katandmouse.com | facebook.com/katandmouseo
  6. 6. Dr. Emma Hittis a hit. But isshe the onlyone?How canyou befound? Kat & Mouse | katandmouse.com | facebook.com/katandmouseo
  7. 7. How can you be found?Someone mayquery “how tofind a medicalwriter?”What will theyfind? Kat & Mouse | katandmouse.com | facebook.com/katandmouseo
  8. 8. Side noteLook who’sanswering “how tofind a medicalwriter.”“Science Author” iscapitalizing on thisquery, bringing inpeople who clearlywant to “find amedical writer” andhoping they’ll pickher! Kat & Mouse | katandmouse.com | facebook.com/katandmouseo
  9. 9. How do you find a medical writer according to “Science Author”?1. AMWA2. Google3. LinkedIn4. Facebook5. Freelancer websites Kat & Mouse | katandmouse.com | facebook.com/katandmouseo
  10. 10. Here’s how to find a medical writer in Google according to “Science Author”by including specific terms such as the therapeutic area,document type (manuscript, slide deck, study report,etc.) and target audience (clinical, patient, consumer) tonarrow your search, you can speed up and improve your results.Even so, it may be difficult to find more than just the smallpopulation of medical writers who have also managed to acquiresome level of proficiency with search engine optimization. Kat & Mouse | katandmouse.com | facebook.com/katandmouseo
  11. 11. Did Dr.Hitt dothis?Yep.Keywords=specialities Kat & Mouse | katandmouse.com | facebook.com/katandmouseo
  12. 12. “Include [additional] specific terms” = Longtail Keyword Phrases Query: medical writer + cancer medical writer + breast cancermedical writer + breast cancer + trade publication Kat & Mouse | katandmouse.com | facebook.com/katandmouseo
  13. 13. Longtail Keyword Phrases narrow the competition Kat & Mouse | katandmouse.com | facebook.com/katandmouseo
  14. 14. STEP 1: Create yourkeyword list.Include:• Therapeutic area• Target audience• Document Type• Location for local queries• Contractor, freelance, consultant Kat & Mouse | katandmouse.com | facebook.com/katandmouseo
  15. 15. STEP 1: Create yourkeyword list.Research the competition.• Query your keywords in Google and examine the results.• Then target keywords that are attainable. Kat & Mouse | katandmouse.com | facebook.com/katandmouseo
  16. 16. STEP 1: Create yourkeyword list.Where is the sea lesscrowded?Go after keywords that others haveneglected if applicable. Kat & Mouse | katandmouse.com | facebook.com/katandmouseo
  17. 17. STEP 1: Create yourkeyword list.Are there fish at the topthat are weak?Then you might be able tocapture that spot easily. Kat & Mouse | katandmouse.com | facebook.com/katandmouseo
  18. 18. How to tell if the fishare weak • Is their site not well optimized? • Have they few inbound links? How-to tell coming up… Kat & Mouse | katandmouse.com | facebook.com/katandmouseo
  19. 19. STEP 2: Optimize sitestructureOne keyword phrase per pagemakes pages that are WEIGHTEDwell for a specific keyword. SF freelance medical writer Cancer medical Heart disease Obesity medical writer medical writer writer Kat & Mouse | katandmouse.com | facebook.com/katandmouseo
  20. 20. STEP 3: Optimize each page.1. Title metatagH1 with keyword phrase at top of page2. Keyword dense3. Bold keyword phrase4. Description metatag5. Internal links on keywords Kat & Mouse | katandmouse.com | facebook.com/katandmouseo
  21. 21. Page 2Optimization1. Title metatag2. H13. Keyword dense 34. Bold keyword phrase5. Description6. Internal links on 1 keywords 4 Kat & Mouse | katandmouse.com | facebook.com/katandmouseo
  22. 22. Page Optimization5. Description metatag 5 Kat & Mouse | katandmouse.com | facebook.com/katandmouseo
  23. 23. Page Optimization6. Internal linking ONKEYWORDS! Not like Dr. Hitt! 6 6 Kat & Mouse | katandmouse.com | facebook.com/katandmouseo
  24. 24. STEP 4: Link buildingOBJECT: Get othersites to link TOYOUR SITE!QueryLink:competitor-urlfor ideas. Kat & Mouse | katandmouse.com | facebook.com/katandmouseo
  25. 25. STEP 4: Link buildingHow to get links?• Build relationships in social media. Blog commenting is a good for this.• Create REMARKABLE content!• Shout out to your tribe when you have new content in LinkedIn, Twitter, Facebook. Kat & Mouse | katandmouse.com | facebook.com/katandmouseo
  26. 26. STEP 4: Link buildingHow to get links?• Ask for them• Volunteer to guest blog and include links to your site on your keywords and in your signature. Kat & Mouse | katandmouse.com | facebook.com/katandmouseo
  27. 27. Summary1.Fine tune your targeted keywords2.Create one page per targeted keyword phrase3.Optimize your pages4.Get inbound links and… Kat & Mouse | katandmouse.com | facebook.com/katandmouseo
  28. 28. SummaryDo all that, then… Kat & Mouse | katandmouse.com | facebook.com/katandmouseo
  29. 29. …even a little Goby can be found. Kat & Mouse | katandmouse.com | facebook.com/katandmouseo
  30. 30. Need help? Kat & Mouse takes you to the next level with…• Website & Google Places optimization to get Google to take note• Link building to move your site above the competition• Social Media marketing – Custom landing pages, engagement, website integration to get people singing your praises• Mobile Marketing to capture the crowd on the street in the new internet• Monthly monitoring and improvements to keep you on top Kat & Mouse | katandmouse.com | facebook.com/katandmouseo
  31. 31. Kat & Mouse Please connect with me www.katandmouse.com anonymouse@katandmouse.com 408-694-3706 www.facebook.com/katandmouseo Twitter: @katndmouse LinkedIn - Kathy Long LinkedIn: Join Local BizBuzz Grouphttp://www.linkedin.com/groups/Local-BizBuzz-3215677 To your success! Kat & Mouse | katandmouse.com | facebook.com/katandmouseo

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