Optimize Your Exit Popups
Being a website owner you know how important it is to
engage your users to convert prospects into customers.
An exit popup offers you a last opportunity to engage
them before they abandon your site. Whatever may be
your conversion goals, a perfectly designed exit popup
can help you realize them.
Typical exit popups include a short and to the point
message and a call-to-action (CTA).
They may also contain images or videos. Let us put a
glance through the cool tips given away by website
development specialists for optimizing exit popups to
get the most out of them:
Your exit popup should resonate with your customers in
the same way your brand does so that they find it
genuine and it doesn’t hinder the performance of
Otherwise, instead of increasing conversions it would
even spoil the experience of your existing customers.
Reflect Your Brand
Read the minds of your audience by diving into your
website’s analytics data.
Know their behaviour, observe how they use your site
and try to find out their needs.
When designing your popups, keep these things in
mind so that your audience feels it is there just for
Know Your Audience
It goes without saying how crucial it is to make your
popup attractive to avoid turning away your visitors.
Make it catchy with attention-grabbing headline and
striking images to create an impact on your customers
and make them convert.
Make It Eye-catching
Exercise your brain cells and find out new ways to make
your popup fun so that it can tickle the funny bones of
They won’t ignore it if you catch their eye with a
cartoon or grab their attention with a meme, joke or
funny video or animation. But remember to keep it
aligned with your branding and aim for your ultimate
goal i.e. conversion.
Your CTA button is the most important element of your
popup which you don’t want your customers to miss.
Therefore, make it stand out by using contrasting colour
and persuasive copy.
You may also make it interesting by giving your
customers alternate unattractive option along with your
Get Creative With CTA
You can make your customers glued to your site or stop
them from leaving your site by offering them some
discount or free delivery option on purchase of certain
You can reduce cart abandonment rate and encourage
shoppers to continue with their shopping on your site.
If you are a dealer of complex products or services then
it is wise for you to consider offering support in your
It your customers think of leaving your site due to lack
of information then your dedicated support popup may
guide them and make them stay on site.
Hope this article gave you some insights that you can
implement to design your exit popups and increase
conversions and boost sales.
Originally published on:
Interested To Know
Website Utvikling Byrå
Freelance Website Utvikleren
Outsourcing Website Utvikling India