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kasina The Asset Manager's Guide To Social Media

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kasina delves into Asset Managers' use of social media, best practices for developing a social media strategy and tactics, and data exploring firms' concerns and adoption.

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kasina The Asset Manager's Guide To Social Media

  1. 1. The Asset Manager’s Guide to Social Media <br />January, 2010<br />
  2. 2. 2<br />Social Media<br />Methodology<br />Surveyed 64 executives at 48 firms <br />AUM range from $12 billion – top firms<br />Web survey including quantitative and qualitative questions<br />Extensive secondary research of studies, news, trade journals<br />
  3. 3. 3<br />Social Media<br />Social Media is Mainstream<br />People and organizations use social media to post updates, share content, comment, recommend, disapprove, forward links<br /> 60% of Fortune 1,000 companies with a Web site will connect to or host a social community to build customer relationships* <br />77% of Inc. 500, America’s fastest-growing companies, use social media tools**<br />User demographics mirror general US population<br />80% of social media users interact with companies, not just friends***<br />* Ginsburg, Monica. “Fortune 500 companies using social media to reach customers.” Chicago Business. January 04, 2010<br />** Barnes, Dr. Nora Ganim and Mattson, Eric. Social Media in the Inc. 500. Society for New Communications Research and Financial Insite Inc. 2008<br />*** “Four-Out-Of-Five New Media Users Interact With Companies and Brands Online, Up 32% From 2008” 2009 Cone Consumer New Media Study. October 20, 2009<br />
  4. 4. 4<br />Social Media<br />Asset Management Firms Are Slow to Adopt<br />Only 48% of firms claim any social media presence <br />A handful has built more than a cursory presence<br />Fewer than 20% intend to develop a presence in the next twelve months <br />
  5. 5. 5<br />Social Media<br />Communicate With Your Customers Where They Are<br />74.5% of advisors use any of these social media sites at least occasionally<br />
  6. 6. 6<br />Social Media<br />Manage Your Brand - Opting Out is not an Option<br />United Breaks Guitars video<br />7 million views & 40,000 comments<br />“Debtor’s Revolt Begins Now” Bank of America video<br />~500,000 views & 7,700 comments<br />
  7. 7. 7<br />Social Media<br />Enhance Your Reputation of Expertise<br /><ul><li>Vanguard uses YouTube, Facebook, Blog to showcase leadership</li></li></ul><li>8<br />Social Media<br />Firms Are Gaining Experience with Several Key Sites<br />
  8. 8. 9<br />Social Media<br /> 73% of Firms Feel Compliance is a Barrier to Entry<br />Chief concerns are content, comments and record-keeping<br />
  9. 9. 10<br />Social Media<br /> 90% of Firms Plan to Engage in Social Media<br />
  10. 10. 11<br />Social Media<br /> Benefits of Engaging in Social Media Now<br />Develop and enhance customer loyalty<br />Integrate social media into Web site. Let users comment on content, see what is popular among other users<br />Broaden access to content<br />Distribute content to provide easy access to videos, slideshows on community Web sites. <br />Connect wholesalers with advisors in online social communities <br />Form groups for discussion and exchange of best business practices<br />Provide enhanced service <br />Tracking tweets and comments on products and services. <br />Research trends and needs among investors and advisors<br />Use polls and surveys on community sites to gather and analyze data on customers<br />Analyze and report on social community feedback <br />
  11. 11. 12<br /> Andy Edwards<br /> Business Development Manager<br />e-mail: aedwards@kasina.com<br />phone: 646 257 4454<br />fax: 212 349 7413<br />Social Media<br />Aboutkasina<br />Our firm has a singular mission:Innovate distribution in financial services<br />For more information, please contact:<br />

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