Google Penguin Update: How it Affected Websites, How to Get Out of Penguin Disaster


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Google penguin was a new algorithm from google, it affected websites heavily, its a new version of panda targeting websites practicing spammy techniques.

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Google Penguin Update: How it Affected Websites, How to Get Out of Penguin Disaster

  1. 1. Lets bring out something We’ll target websites unexpected. practicing spammy techniques & also over- optimized websites.Panda update was in the news last year, and on regular basis Google keptupdating the Panda versions. Matt Cutts had earlier indicated that we’ll bepunishing websites following spammy techniques as well as over-optimizedwebsites.
  2. 2. I don’t think Google update would be thatHow would harmful, we’ll the new keep enjoying algorithm the traffic. affect search? Those who were smart thinkers, made required changes on time, others kept sleeping and waiting for the update.
  3. 3. I’ll make your life a HECK! Hahahaha ha My Job is done letPenguin do the work. Google on 24th April 2012 implemented its update and webspam algorithm had hit the world wide websites badly.
  4. 4. A major dip in traffic noticed across the world.
  5. 5. The webspam update was officially named as Penguin.
  6. 6. Penguin was my favorite bird, but now I hate the F****** word Penguin.Penguin update had taken the toll and it affected small and mediumbusinesses adversely.
  7. 7. I no more want to work as Internet marketer….Some were frustrated to such an extent, that they had decided to give up“Internet Marketing” profession.
  8. 8. Time for Job change…Some preferred to follow the thought, “Change is the only constant in life”
  9. 9. For those small businesses and internet marketing firms, earning fromGoogle have decided to wrap up businesses.
  10. 10. Some business owners were in a mood to teach Google a lesson, so theydecided to file a petition against Google.
  11. 11. Now as it is a un-deniable fact that Google has affected the websites badly. Those who practicing right techniques proved out to be winners. Those websites detected as spammy or over-optimized were punished severely.Website Gained Visibility in % Website Lost Visibility in > 30% - 73 > 30% - 72 > 30% - 60 > 30 % - 45 > 30 % - 42%
  12. 12. Google has done its job, now its our turn to tackle the situation wisely. As it said bysome great person “Where there is a will, there is always a way”
  13. 13. Now you are hit by the demon called Penguin, so its time to understand how itworks, why is it penalizing websites. We’ll try to understand some guidelines fromGoogle.•Make pages primarily for users, not for search engines. Dont deceive your users or present differentcontent to search engines than you display to users, which is commonly referred to as "cloaking."•Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether youd feelcomfortable explaining what youve done to a website that competes with you. Another useful test isto ask, "Does this help my users? Would I do this if search engines didnt exist?"•Dont participate in link schemes designed to increase your sites ranking or PageRank. Inparticular, avoid links to web spammers or "bad neighborhoods" on the web, as your own ranking maybe affected adversely by those links.•Dont use unauthorized computer programs to submit pages, check rankings, etc. Such programsconsume computing resources and violate our Terms of Service. Google does not recommend the useof products such as WebPosition Gold™ that send automatic or programmatic queries to Google.
  14. 14. •Avoid hidden text or hidden links.•Dont use cloaking or sneaky redirects.•Dont send automated queries to Google.•Dont load pages with irrelevant keywords.•Dont create multiple pages, subdomains, or domains with substantially duplicate content.•Dont create pages with malicious behavior, such as phishing or installing viruses, trojans, orother badware.•Avoid "doorway" pages created just for search engines, or other "cookie cutter" approachessuch as affiliate programs with little or no original content.•If your site participates in an affiliate program, make sure that your site adds value. Provideunique and relevant content that gives users a reason to visit your site first.
  15. 15. To be an expert your basics need to be perfect. Make sure you are following the guidelinesby Google. Your Website •Website Structure: If your website is not user and search engine friendly, you are lacking the most important aspect. Check the flaws and get rid of those immediately. •Meta Tags: Check title and meta tags for uniqueness. •Content: Content plays an important role in SEO, analyze the content quality. •Duplicate Pages: Check for duplicate pages, as these pages harm the website rankings a lot. •Error Pages: Check for error pages and get rid of the same, design a well optimized 404 page.
  16. 16. Google Webmaster DataGoogle’s webmaster tool is an excellent analysis tool, it provides a lot of data that can helpto improve the value of your website. Google Analytics DataGoogle analytics provides a details on performance of website, this data from analytics isquite crucial for deciding upon the strategy to heal the penguin curse. Back-linksWebsites generating back-links using spammy techniques and from paid resources weretargeted more, analyze back-links and get rid of unwanted ones.
  17. 17. •Socialize content: The valuable content on your websites need to be socialized throughvarious social sharing websites.•Blog post exchange: Connect with like-minded businesses and contribute blog posts, opinionto one-anothers blogs.•Facebook Interaction: Need to reach out to relevant businesses and interact with thosebusinesses through their facebook page.•Buy social ads: Target demographic and complementary brands/services onFacebook, Twitter and LinkedIn.•Spend Time on Other Relevant Websites: You need to spend some quality time on yourniche websites, forums and blogs, keep interacting and slowly start promoting your website.•Blog More: Keep adding quality content to your blogs, this will not only attract visitors butalso search engine bots.
  18. 18. •Video Promotion: More the visibility, more are the chances of getting promoted, addingsome videos for educating your targeted audience can help to get you a fine exposure.•Google Plus Page: Create a Google+ page, as Google pays unnatural interest in Google+when ranking content, authors, and users in SERPs.
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