Communication brief

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Communication brief

  1. 1. Communication brief Pratik Kashikar
  2. 2. Subject Area• News show
  3. 3. Specific Topic• Audio-Visual format• 30 minutes special news show• It covers all the major (selected) news happened during the month.
  4. 4. Target Audience• Gujarati news viewers.
  5. 5. Operational Definition• To create special news show on special news item, various news will be gathered during a month.• Will create a creative news show which will attract the viewers of general news bulletin.
  6. 6. Objectives• To inform people in better way, what happened during one month in Gujarat.
  7. 7. Measurable Outcome• T.R.P
  8. 8. Background Information• Every news channel’s annual news summary program• Doordarshan weekly news program• Newspapers annual summary
  9. 9. Existing situation• Open market• Currently, neither of the regional news channel produces this kind of special news shows which covers events of month.
  10. 10. Content Input• Will try to cover major beats of our field.• Anchoring• Piece to camera• Interviews
  11. 11. Take off point• Program logo• Anchor Introduction• News flash
  12. 12. Desirable situation• Gain maximum T.R.P. in next six month
  13. 13. Language• Gujarati
  14. 14. Format• Audio-Visual
  15. 15. Approach & Treatment• Where ever there will be a necessary of audience participation for the news story will conduct a participatory approach or else non participatory approach.• after a specific time, will conduct a participatory approach for the betterment of content being deliver to the viewer so as to give the best treatment to the audince.
  16. 16. Duration• Around 30 minutes.

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