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Racism

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Campaign on Racism

Published in: News & Politics
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Racism

  1. 1. RACISM Presented by: Afaq Ashraf Abdullah Khadim Hussain Kashif Sanaullah
  2. 2. Purpose • Anti-social practice • Effects of Racism • Existence in FCC
  3. 3. RATIONALE • Racism by definition • Inequality due to racism • Question of existence in society
  4. 4. RESEARCH METHODOLOGY • Qualitative Research: Survey Forms • Shocking results of research
  5. 5. OBJECTIVES • To aware students about the concept of racism • Raise the voice that all humans are equal and should be treated equally • Counsel students who are victims of racism and help them gain confidence •
  6. 6. TIME/DURATION • Total time: 4 weeks • 1st week: Research • 2nd, 3rd and 4th week: Execution of objectives • Mid of 4th week: Analyzing the progress
  7. 7. PUBLICS & STAKEHOLDERS • Latent publics: Students • Aware publics: Teachers • Self-financing • Director of Student Activities
  8. 8. KEY MESSAGE • “BLACK OR WHITE? HOW ABOUT GREY!”
  9. 9. STRATEGIES • Lectures on Racism • Coordination with University Counseling Center (UCC) • Selling campaign T-shirts to generate funds for printed literature
  10. 10. PR TOOLS • Facebook page • Posters carrying sayings against Racism • Post on University’s Website • Video conveying the message • Relations with teachers
  11. 11. CONCLUSION • WHETHER OR NOT WE ACHIEVED THE GOAL OF THE CAMPAIGN?
  12. 12. • “Achievement has no color” ― Abraham Lincoln THANKS

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