Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Bata

9,780 views

Published on

Published in: Business, News & Politics
  • Be the first to comment

Bata

  1. 1. Group members : Kashfia Rahman 061 667 030 Dara Al Mashuk Khan 061 470 030 M Saad Hussain 061795 030 Rafi Ahmed 062 551 030  
  2. 2. <ul><li>Y ears: </li></ul><ul><ul><ul><li>1894 </li></ul></ul></ul><ul><li>1962 </li></ul><ul><li>Mission: </li></ul><ul><li>Fashionable </li></ul><ul><li>Accessible brand </li></ul><ul><li>Superior </li></ul><ul><li>Customer service </li></ul>
  3. 3. <ul><ul><ul><ul><li>Shoes for Everyone </li></ul></ul></ul></ul><ul><ul><ul><ul><li>B First, </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Bata, </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Bubblegummers, </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Dr Scholls, </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Hawaianas, </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Marie Claire, </li></ul></ul></ul></ul><ul><ul><ul><ul><li>North Star, </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Power, </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Sandak and </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Weinbrenner. </li></ul></ul></ul></ul><ul><li>Brand inventory </li></ul><ul><li>  Brand equity </li></ul><ul><li>  The best product </li></ul><ul><li>The best service </li></ul><ul><li>The best value and quality </li></ul><ul><li>The best locations </li></ul>
  4. 4. <ul><ul><ul><ul><li>Brand element: </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Brand name </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Logo and symbol </li></ul></ul></ul></ul><ul><ul><ul><ul><li>URL </li></ul></ul></ul></ul><ul><li>  </li></ul><ul><li>Value </li></ul><ul><li>Proposition </li></ul><ul><li>for the </li></ul><ul><li>Customers </li></ul>
  5. 5. <ul><ul><ul><ul><li>Marketing mix </li></ul></ul></ul></ul><ul><ul><ul><ul><li>  </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Product </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Quality level </li></ul></ul></ul></ul><ul><ul><ul><ul><li>  Manufacturing </li></ul></ul></ul></ul><ul><ul><ul><ul><li>  Features </li></ul></ul></ul></ul><ul><ul><ul><ul><li>  Packaging </li></ul></ul></ul></ul><ul><ul><ul><ul><li>  Design </li></ul></ul></ul></ul><ul><li>    </li></ul><ul><li>Awareness </li></ul><ul><li>Image </li></ul>
  6. 6. <ul><ul><ul><li>Point Of </li></ul></ul></ul><ul><ul><ul><li>Difference </li></ul></ul></ul><ul><li>  </li></ul><ul><li>Point Of </li></ul><ul><li>Purchase </li></ul><ul><li>  </li></ul><ul><li>MARKETING </li></ul><ul><li>AND </li></ul><ul><li>DISTRIBUTION </li></ul><ul><li>OF </li></ul><ul><li>BATA </li></ul><ul><li>  </li></ul>
  7. 7. <ul><li> Reinforcing </li></ul><ul><li>the brand </li></ul><ul><ul><ul><li>Maintaining brand consistency </li></ul></ul></ul><ul><li>  </li></ul><ul><ul><ul><li>Protecting source of brand equity </li></ul></ul></ul><ul><li>  </li></ul><ul><ul><ul><li>Fortifying Vs leveraging </li></ul></ul></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>Bata’s product strategy </li></ul><ul><li>  Perceived quality and value </li></ul><ul><li>Relationship marketing </li></ul>
  8. 8. <ul><ul><ul><ul><li>Price strategy </li></ul></ul></ul></ul><ul><li>  Consumer price perception </li></ul><ul><li>  </li></ul><ul><li>Channel strategy </li></ul><ul><li>Direct channels </li></ul>
  9. 9. <ul><li> Bata </li></ul><ul><li>a global </li></ul><ul><li> Brand </li></ul><ul><li>Standardization vs. </li></ul><ul><li>Customization </li></ul><ul><li>  Centralization vs. </li></ul><ul><li>Decentralization </li></ul><ul><li>  Global </li></ul><ul><li>brand positioning </li></ul><ul><li>  </li></ul><ul><li>Adjustment to Bata’s brand portfolio </li></ul><ul><li>Acquiring new customer </li></ul><ul><li>Migration </li></ul>
  10. 10. <ul><li> Key </li></ul><ul><li> findings </li></ul><ul><li>& </li></ul><ul><li>Brand strategy </li></ul><ul><li>  </li></ul><ul><li>Conclusion </li></ul>

×