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FACEBOOK – PLATFORM FOR
MARKETERS
Group 8
Harish Narayan
harish.pgpm15c@greatlakes.edu.in
Manikandan R
Manikandan.pgpm15c@greatlakes.edu.in
Karthikeyan
Karthikeyan....
Introduction
• Social networking site for college students -> Moving
towards a marketing tool for corporates
• Only 0.5% o...
Facebook – Business users
• Improves brand image and visibility
– Eg: Apollo hospitals
• Weekly quiz
• Health tips
• First...
Facebook – Business users
• Improve Social image and brand building
– Eg: Nanhi Kali – Tech Mahindra
• Transforming the li...
Facebook – Business users
• Improve customer engagement
– Eg: SPI Cinemas
• Weekly quizzes
• Movie updates
• Show time inf...
Facebook : Measure and adjust
• FB Insights to Track performance of the fb Page & Drive strategic
marketing decisions
– Be...
Insights
• Overview
• Page
– likes
• Total Page Likes Over Time
• Net Likes: What Changed (Unlikes, Organic Likes, Paid Li...
Insights Continued
• Posts
– All Posts
– When Your Fans Are Online
– Best Post Types
• People
– Your Fans
– People Reached...
Advertisments
Money spent on Ads are of 2 types
•Daily Budget
•Lifetime Budget
Type of Bidding
•Cost per Click (Amount spe...
Boost Posts
•Click on the post in the page
•Choose targeting preferences
•Pick a budget
•Click on Boost Page
Insights Continued
• Posts
– All Posts
– When Your Fans Are Online
– Best Post Types
• People
– Your Fans
– People Reached...
BEST PRACTICES
• Post consistently
• Target your posts
• Keep post images and text fresh
• Boost important posts
• Publici...
BEST PRACTICES (contd..)
WHAT NOT TO DO ON FACEBOOK
• Don’t stereotype
• Do not remove negativity
• Respect the customer
• Be consistent in your vi...
Questions
Group 8 facebook
Group 8 facebook
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Group 8 facebook

  1. 1. FACEBOOK – PLATFORM FOR MARKETERS Group 8
  2. 2. Harish Narayan harish.pgpm15c@greatlakes.edu.in Manikandan R Manikandan.pgpm15c@greatlakes.edu.in Karthikeyan Karthikeyan.pgpm15c@greatlakes.edu.in Siddharth A Siddharth.pgpm15c@greatlakes.edu.in Madhumitha L Reddy Madhumitha.pgpm15c@greatlakes.edu.in Venkatesh KG Venkateshg.pgpm15c@greatlakes.edu.in Kasi Viswanathan Kasi.pgpm15c@greatlakes.edu.in Anandh M Anandh.pgpm15c@greatlakes.edu.in Neelima Vegesna Neelima.pgpm15c@greatlakes.edu.in Venkataraman M Venkataraman.pgpm15c@greatlakes.edu.in The Team
  3. 3. Introduction • Social networking site for college students -> Moving towards a marketing tool for corporates • Only 0.5% of the organic reach is done through Facebook • Integrated login for mobile apps • Revolutionized the gaming culture • Brand building tool • PR activities • Customer relationship management through feedback
  4. 4. Facebook – Business users • Improves brand image and visibility – Eg: Apollo hospitals • Weekly quiz • Health tips • First aid measures • Customer engagement • Updates on the programmes
  5. 5. Facebook – Business users • Improve Social image and brand building – Eg: Nanhi Kali – Tech Mahindra • Transforming the lives of underprivileged girl children • Empowering women • Emotional connect • Showcasing CSR activity • Penniless advertising
  6. 6. Facebook – Business users • Improve customer engagement – Eg: SPI Cinemas • Weekly quizzes • Movie updates • Show time information • Free vouchers to improve engagement • Advertisements for other cultural screening
  7. 7. Facebook : Measure and adjust • FB Insights to Track performance of the fb Page & Drive strategic marketing decisions – Benchmarking – Easy start and end date slider – When your fans are online feature – Best post types feature – Comparisons vs. general Facebook audience – Advanced filtering – Addition of Post Clicks stat
  8. 8. Insights • Overview • Page – likes • Total Page Likes Over Time • Net Likes: What Changed (Unlikes, Organic Likes, Paid Likes, Net Likes) • Where Your Page Likes Came From (On Your Page, Page • Suggestions, Mobile, Your Posts, Others) – reach • Post Reach • Likes, Comments and Shares • Hide, Report as Spam and Unlikes • Total Reach – visits • evaluate how users interact with content other than posts • Posts • People
  9. 9. Insights Continued • Posts – All Posts – When Your Fans Are Online – Best Post Types • People – Your Fans – People Reached – People Engaged
  10. 10. Advertisments Money spent on Ads are of 2 types •Daily Budget •Lifetime Budget Type of Bidding •Cost per Click (Amount spent divided by the number of clicks received.) •Cost per Impression (cost paid to have 1,000 impressions on your ad)
  11. 11. Boost Posts •Click on the post in the page •Choose targeting preferences •Pick a budget •Click on Boost Page
  12. 12. Insights Continued • Posts – All Posts – When Your Fans Are Online – Best Post Types • People – Your Fans – People Reached – People Engaged
  13. 13. BEST PRACTICES • Post consistently • Target your posts • Keep post images and text fresh • Boost important posts • Publicize discounts and promotions with ads • Connect with words and pictures • Review post performance (metrics) • Use # tags to create buzz/ make it trending • Create campaigns (http://www.digitalspy.com/fun/news/a461997/heineken- unusual-job-interview-goes-viral-video.html#~p7Ju34pHrbIf9i)
  14. 14. BEST PRACTICES (contd..)
  15. 15. WHAT NOT TO DO ON FACEBOOK • Don’t stereotype • Do not remove negativity • Respect the customer • Be consistent in your views • Don’t spam • Don’t criticize competitors
  16. 16. Questions

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