Are you paying attention by Simmi Iyer

1. STORE 1 : LIFESTYLE : (GARMENTS) BEFORE YOU ENTER THE STORE : DOES THE STORE DRAW YOU IN? IF SO, HOW? ANS: YES IT DOES . IS THE DOOR OPEN OR CLOSED? ANS: THE DOOR WAS OPEN HOW DOES THIS MAKE YOU FEEL ? ANS: IT MAKES ME FEEL WELCOMING HOW BIG IS THE SIGN LETTERING AND IN WHAT FONT? ANS: VISIBLE , COLORFUL AND A SIMPLE LOWERCASE FONT . WHAT DOES IT TELL YOU ABOUT THE STORE ? ANS: VARIED BRANDS WITH STYLISH GARMENTS ENVIRONMENT : WHAT IS THE COLOR SCHEME OF THE STORE ? HOW DOES THIS AFFECT YOU? ANS: WHITE COLOUS WALLS AND A HUGE STORE WHICH HAS VARIED GARMENTS. WHAT TYPE OF FLOOR DOES THE STORE HAVE ? HOW DOES THIS AFFECT THE ENVIRONMENT ? ANS: IT HAS WHITE TILES HOW HIGH IS THE CEILING? HOW DOES THIS FEEL ? ANS:IT HAS A PIPED ROOFING WITH SMALL LIGHTS PLACED . HOW BRIGHTLY LIT IS THE STORE ? HOW DOES THIS AFFECT YOU? ANS: YES IT WAS BRIGHT . HOW LOUD IS THE ENVIRONMENT? ANS: WAS MORE WAS LOUD WITH MANY CONSUMERS

2. WHAT IS CAUSING THE NOISE? ANS: MANY CONSUMERS SHOPPING AND EVERYTHING JUST BUSY AND A NOISY ENVIRONMENT IS THERE MUSIC PLAYING? IF SO , DOES IT FIT THE ENVIRONMENT? ANS: NO , THERE IS NO MUSIC PLAYED. IS THE STORE WARM OR COLD ? ANS: NEITHER IS THE STORE CROWED WITH MERCHANDISE OR IS IT SPARSE ? ANS: YES, THE STORE CROWED WITH MERCHANDISE . DOES THE STORE HAVE A DISTINCTIVE SMELL ? ANS: NO WHERE IS THE CASH REGISTER LOCATED ? ANS: IT LOCATED IN THE MIDDLE OF THE STORE . HOW VISIBLE IS THE STORE SECURITY ? ANS: THE STORE HAD 2 SECURITY GUARDS WITH CC CAMERAS IN THE STORE HOW LONG DO YOU WANT TO STAY IN THIS STORE ? ANS: I DID STAY FOR AROUND 10MINS IN THE STORE DOES THE ENVIRONMENT INFLUENCE THE PERCEIVED VALUE OF THE MERCHANDISE ? ANS: IT DOES PERSONNEL: HOW LONG DOES IT TAKE BEFORE A SALES PERSON INITIATES CONTACT ? ANS: THE SALES PERSON WOULD ONLY HELP YOU, IF NEEDED. DOES THE SALESPERSON HAVE A SCRIPT TO FOLLOW WITH EACH CUSTOMER? ANS: NO, THEY DINT HAVE ANY PARTICULAR SCRIPT TO FOLLOW WITH EACH CUSTOMER. DOES THE SALESPERSON TREAT DIFFERENT CUSTOMERS DIFFERENTLY ?

3. ANS: NOT REALLY WHAT IS THE RATIO OF SALESPEOPLE TO CUSTOMERS? ANS: FEW SALES MEN AND MANY CUSTOMERS WHAT AGE AND GENDER ARE THE EMPLOYEES ? ANS: 20 TO 25 YEARS, EQUAL AMOUNT OF MEN AND WOMEN ARE THE SALESPEOPLE USING THE STORE PRODUCTS? ANS: NO , THE STORE SALESPEOPLE WHERE NOT USING THE STORE PRODUCTS . DO THE SALESPEOPLE HAVE A UNIFORM ? ANS: YES, THEY DO. T-SHIRT AND JEANS DRESS CODE . DO THE SALESPEOPLE MATCH THE STORES IMAGE ? ANS: YES PRODUCTS: WHAT IS THE FIRST PRODUCT THAT YOU NOTICE ? ANS: FORMALS CLOTHING IS THERE A CENTRAL DISPLAY TABLE WITH FEATURED PRODUCTS? ANS: YES, THEY DO HAVE A DISPLAY TABLE WITH FEATURED CLOTHES . WHERE ARE ITEMS THAT ARE “FOR SALE ” LOCATED IN THE STORE ? ANS: THEY ARE NOT SEPARATED BUT ARE SIGNIFICANT HOW ARE THE PRODUCTS ARRANGED? BY FUNCTION?BY PRICE ?BY COLOR? ANS: NEITHER , BY BRAND AND PRICE ARE THERE FREE SAMPLES OR DEMONSTRATIONS ? ANS: FREE SAMPLES - NO, DEMONSTRATIONS PIECES - YES WHAT PRODUCTS ARE AT EYE LEVEL ? ANS: ALL THE DISPLAYED CLOTHS ARE AT EYE LEVEL , THE DEMONSTRATION PIECES ARE PLACED ON THE TABLE BELOW EYE LEVEL . WHAT ITEMS IN THE STORE ARE IN THE LEAST ACCESSIBLE LOCATIONS ?

4. ANS: THE LARGE SIZES WHERE ARE THE MOST AND LEAST EXPENSIVE PRODUCTS LOCATED ? ANS:IT WATCHES RANGED FROM 150RS TO 8000 ( I.E. 2$ TO 250$) ARE THE PRICES OF THE PRODUCTS EASY TO FIND? ANS: YES, THERE ARE PRICE TAGS HANGING ON EACH CLOTH OR ATTIRE ARE THERE IMPULSE ITEMS NEAR THE CASH REGISTER? ANS: EXCEPT THE BAR CODE DETECTOR , THERE WAS NO IMPULSE ITEMS CUSTOMERS: ARE MOST CUSTOMERS ALONE OR WITH SOMEONE ELSE? WHAT IS THE RELATIONSHIP? ANS: ALL AGE GROUPS , FRIENDS AND FAMILY WHAT IS THE AVERAGE AGE AND GENDER OF THE CUSTOMERS? ANS: ALL AGE GROUPS FROM 18 TO 80 YEARS WHEN A CUSTOMER ENTERS THE STORE , DO THEY TEND TO WALK IN THE SAME PATH OR DIRECTION? ANS: NOT REALLY , EVERYONE HAD THEIR OWN BRAND AND THEY OF CLOTHES THEY WANT HOW LONG DO CUSTOMERS STAY IN THE STORE , ON AVERAGE ? ANS: MIN FIVE MINIMUM DO CUSTOMERS TOUCH THE PRODUCTS? IS THIS ENCOURAGED ? ANS: YES, THEY SO ..THEY DID ALLOW THE CUSTOMERS TO TOUCH THE PRODUCTS DO MOST CUSTOMERS APPEAR TO BE ON A MISSION OR ARE THEY BROWSING? ANS: NO WHAT PERCENT OF CUSTOMERS PURCHASE PRODUCTS IN THE STORE ? ANS: 75% OF THE PEOPLE .

5. STORE 2 :WILDCRAFT BEFORE YOU ENTER THE STORE : DOES THE STORE DRAW YOU IN? IF SO, HOW? ANS: YES IT DOES . IS THE DOOR OPEN OR CLOSED? ANS: THE DOOR WAS CLOSED , WITH A PULL TO OPEN TAG. HOW DOES THIS MAKE YOU FEEL ? ANS: IT MAKES ME FEEL SPORTY HOW BIG IS THE SIGN LETTERING AND IN WHAT FONT? ANS: NOT THAT BIG, BUT EVIDENT WHAT DOES IT TELL YOU ABOUT THE STORE ? ANS: A SPORTY AND A MUDDY LOOK ENVIRONMENT : WHAT IS THE COLOR SCHEME OF THE STORE ? HOW DOES THIS AFFECT YOU? ANS: MORE OF RAW FOREST GREEN KIND OF COLOUR SCHEME . IT THE GIVES A RAGED LOOK TO THE STORES WHAT TYPE OF FLOOR DOES THE STORE HAVE ? HOW DOES THIS AFFECT THE ENVIRONMENT ? ANS: IT HAS WOODEN FLOORING HOW HIGH IS THE CEILING? HOW DOES THIS FEEL ? ANS: IT HAS A HIGH CEILING AND FEEL COOL . HOW BRIGHTLY LIT IS THE STORE ? HOW DOES THIS AFFECT YOU? ANS: YES IT WAS A BIT DULL, WHICH IS SUITABLE TO THE RAGGED LOOK

6. HOW LOUD IS THE ENVIRONMENT? ANS: CALM WHAT IS CAUSING THE NOISE? ANS: THE VARIETY IS THERE MUSIC PLAYING ? IF SO , DOES IT FIT THE ENVIRONMENT? ANS: NO , THERE IS NO MUSIC PLAYED. IS THE STORE WARM OR COLD ? ANS: NEITHER IS THE STORE CROWED WITH MERCHANDISE OR IS IT SPARSE ? ANS: SPARSE DOES THE STORE HAVE A DISTINCTIVE SMELL ? ANS: YES THE NEW CLOTHING AND ACCESSORIES SMELL TO THE STORE WHERE IS THE CASH REGISTER LOCATED ? ANS: BEGINNING OF THE STORE TOWARDS THE RIGHT . HOW VISIBLE IS THE STORE SECURITY ? ANS: THE STORE HAD 1 SECURITY GUARD . HOW LONG DO YOU WANT TO STAY IN THIS STORE? ANS: I DID STAY FOR AROUND 10 MINS IN THE STORE DOES THE ENVIRONMENT INFLUENCE THE PERCEIVED VALUE OF THE MERCHANDISE ? ANS: IT DOES PERSONNEL: HOW LONG DOES IT TAKE BEFORE A SALES PERSON INITIATES CONTACT ? ANS: YES, THEY HELP IN EVERY WAY POSSIBLE DOES THE SALESPERSON HAVE A SCRIPT TO FOLLOW WITH EACH CUSTOMER?

7. ANS: NO, THEY DINT HAVE ANY PARTICULAR SCRIPT TO FOLLOW WITH EACH CUSTOMER. DOES THE SALESPERSON TREAT DIFFERENT CUSTOMERS DIFFERENTLY ? ANS: NOT REALLY WHAT IS THE RATIO OF SALESPEOPLE TO CUSTOMERS? ANS: ONE SALES MAN AND FEW CUSTOMERS (1:2) AT A TIME . WHAT AGE AND GENDER ARE THE EMPLOYEES ? ANS: 20 YEARS, EQUAL AMOUNT OF MEN AND WOMEN ARE THE SALESPEOPLE USING THE STORE PRODUCTS? ANS: YES , THE STORE SALESPEOPLE WHERE NOT USING THE STORE PRODUCTS. DO THE SALESPEOPLE HAVE A UNIFORM ? ANS: NO DO THE SALESPEOPLE MATCH THE STORES IMAGE ? ANS: YES PRODUCTS: WHAT IS THE FIRST PRODUCT THAT YOU NOTICE ? ANS: WILD CRAFT BAGS IS THERE A CENTRAL DISPLAY TABLE WITH FEATURED PRODUCTS? ANS: NO WHERE ARE ITEMS THAT ARE “FOR SALE ” LOCATED IN THE STORE ? ANS: THEY ARE NOT SEPARATED BUT ARE SIGNIFICANT HOW ARE THE PRODUCTS ARRANGED? BY FUNCTION?BY PRICE ?BY COLOR? ANS: NEITHER, BY FUNCTION AND PRICE ARE THERE FREE SAMPLES OR DEMONSTRATIONS ? ANS: FREE SAMPLES - NO, DEMONSTRATIONS PIECES - YES WHAT PRODUCTS ARE AT EYE LEVEL ?

8. ANS: ALL THE DISPLAYED CLOTHS ARE AT EYE LEVEL WHAT ITEMS IN THE STORE ARE IN THE LEAST ACCESSIBLE LOCATIONS ? ANS: THE LARGE SIZES WHERE ARE THE MOST AND LEAST EXPENSIVE PRODUCTS LOCATED? ANS:IT WATCHES RANGED FROM 50 RS TO 8000 ( I.E. 1$ TO 250$) ARE THE PRICES OF THE PRODUCTS EASY TO FIND? ANS: YES, THERE ARE PRICE TAGS HANGING ON EACH PRODUCT. ARE THERE IMPULSE ITEMS NEAR THE CASH REGISTER? ANS: NO, THEY DON’T CUSTOMERS: ARE MOST CUSTOMERS ALONE OR WITH SOMEONE ELSE? WHAT IS THE RELATIONSHIP? ANS: WITH FRIENDS OR FAMILY WHAT IS THE AVERAGE AGE AND GENDER OF THE CUSTOMERS? ANS: ALL AGE GROUPS FROM 18 TO 45 YEARS WHEN A CUSTOMER ENTERS THE STORE , DO THEY TEND TO WALK IN THE SAME PATH OR DIRECTION? ANS: NOT REALLY IN THE SAME DIRECTION HOW LONG DO CUSTOMERS STAY IN THE STORE , ON AVERAGE ? ANS: MIN FIVE MINIMUM DO CUSTOMERS TOUCH THE PRODUCTS? IS THIS ENCOURAGED ? ANS: YES, THEY ARE ..THEY DID ALLOW THE CUSTOMERS TO TOUCH THE PRODUCTS DO MOST CUSTOMERS APPEAR TO BE ON A MISSION OR ARE THEY BROWSING? ANS: YES, THEY HAVE A PURPOSE ON EVERY VISIT WHAT PERCENT OF CUSTOMERS PURCHASE PRODUCTS IN THE STORE ? ANS: 60% OF THE PEOPLE .

9. STORE 3 : WOMEN’S WORLD BEFORE YOU ENTER THE STORE : DOES THE STORE DRAW YOU IN? IF SO, HOW? ANS: YES IT DOES . IT’S VERY COLORFUL IS THE DOOR OPEN OR CLOSED? ANS: THE DOOR WAS CLOSED , WITH A PULL TO OPEN TAG. HOW DOES THIS MAKE YOU FEEL ? ANS: IT LOOKS BRIGHT WITH ELEGANT FESTIVE COLOURS HOW BIG IS THE SIGN LETTERING AND IN WHAT FONT? ANS: QUITE BIG WITH A LOTUS SYMBOL IN IT SHOWING FEMINISTIC FEATURES WHAT DOES IT TELL YOU ABOUT THE STORE ? ANS: IT GIVES A LARGER THAN LIFE LOOK WITH SPARKING AND DAZZLING CLOTHES. ENVIRONMENT : WHAT IS THE COLOR SCHEME OF THE STORE ? HOW DOES THIS AFFECT YOU? ANS: IVORY COLOUR WALLS WITH HEAVY LIGHTS WHAT TYPE OF FLOOR DOES THE STORE HAVE ? HOW DOES THIS AFFECT THE ENVIRONMENT ? ANS: TILES FLOORING HOW HIGH IS THE CEILING? HOW DOES THIS FEEL ? ANS: AT LEAST 12 FEET HIGH CEILING HOW BRIGHTLY LIT IS THE STORE ? HOW DOES THIS AFFECT YOU? ANS: YES IT VERY BRIGHT AND COLOURFUL . HOW LOUD IS THE ENVIRONMENT? ANS: IS QUITE SUBTLE WITH A SENSE OF CELEBRATION KIND OF ENVIRONMENT

10. WHAT IS CAUSING THE NOISE? ANS: THE PEOPLE AROUND , CUSTOMERS IS THERE MUSIC PLAYING? IF SO , DOES IT FIT THE ENVIRONMENT? ANS: NO, THERE IS NO MUSIC PLAYED. IS THE STORE WARM OR COLD ? ANS: COLD IS THE STORE CROWED WITH MERCHANDISE OR IS IT SPARSE ? ANS: HAVE A GOOD AMOUNT OF CUSTOMERS FLAKING IN EVERYDAY DOES THE STORE HAVE A DISTINCTIVE SMELL ? ANS: YES , IT HAS A SCENTED SMELL ALL OVER THE STORE. WHERE IS THE CASH REGISTER LOCATED ? ANS: RIGHT AT THE MIDDLE OF THE STORE . HOW VISIBLE IS THE STORE SECURITY? ANS: THE STORE HAD 1 SECURITY GUARD AND 4 TO 5 CC CAMERAS . HOW LONG DO YOU WANT TO STAY IN THIS STORE? ANS: I DID STAY FOR AROUND 20 MINS IN THE STORE DOES THE ENVIRONMENT INFLUENCE THE PERCEIVED VALUE OF THE MERCHANDISE ? ANS: IT DOES PERSONNEL: HOW LONG DOES IT TAKE BEFORE A SALES PERSON INITIATES CONTACT ? ANS: YES, THEY HELP ONCE YOU ENTER THE STORE . DOES THE SALESPERSON HAVE A SCRIPT TO FOLLOW WITH EACH CUSTOMER? ANS: NO, THEY DINT HAVE ANY PARTICULAR SCRIPT TO FOLLOW WITH EACH CUSTOMER. DOES THE SALESPERSON TREAT DIFFERENT CUSTOMERS DIFFERENTLY ?

11. ANS: NOT REALLY WHAT IS THE RATIO OF SALESPEOPLE TO CUSTOMERS? ANS: ONE SALES MAN ATTENDS ONE CUSTOMER .THEY SEE TO IT THAT THEY DON’T IGNORE ANY CUSTOME . WHAT AGE AND GENDER ARE THE EMPLOYEES ? ANS: 20 – 35 YEARS, EQUAL AMOUNT OF MEN AND WOMEN ARE THE SALESPEOPLE USING THE STORE PRODUCTS? ANS: NO , THE STORE SALESPEOPLE WHERE NOT USING THE STORE PRODUCTS . DO THE SALESPEOPLE HAVE A UNIFORM ? ANS: YES, THEY DO. DO THE SALESPEOPLE MATCH THE STORES IMAGE? ANS: YES PRODUCTS: WHAT IS THE FIRST PRODUCT THAT YOU NOTICE ? ANS: A MANNEQUIN WITH A GRAND SARREE IS THERE A CENTRAL DISPLAY TABLE WITH FEATURED PRODUCTS? ANS: NO WHERE ARE ITEMS THAT ARE “FOR SALE ” LOCATED IN THE STORE ? ANS: THEY ARE NOT SEPARATED BUT ARE SIGNIFICANT HOW ARE THE PRODUCTS ARRANGED? BY FUNCTION?BY PRICE ?BY COLOR? ANS: NEITHER, BY MATERIALS AND PRICE ARE THERE FREE SAMPLES OR DEMONSTRATIONS ? ANS: FREE SAMPLES - NO, DEMONSTRATIONS PIECES - YES WHAT PRODUCTS ARE AT EYE LEVEL ? ANS: ALL THE DISPLAYED CLOTHS ARE AT EYE LEVEL WHAT ITEMS IN THE STORE ARE IN THE LEAST ACCESSIBLE LOCATIONS ?

12. ANS: THE LARGE SIZES WHERE ARE THE MOST AND LEAST EXPENSIVE PRODUCTS LOCATED ? ANS:IT WATCHES RANGED FROM 50 RS TO 8000 ( I.E. 1$ TO 250$) ARE THE PRICES OF THE PRODUCTS EASY TO FIND? ANS: YES, THERE ARE PRICE TAGS HANGING ON EACH PRODUCT. ARE THERE IMPULSE ITEMS NEAR THE CASH REGISTER? ANS: EXCEPT THE BAR CODE DETECTOR , THERE WAS NO IMPULSE ITEMS CUSTOMERS: ARE MOST CUSTOMERS ALONE OR WITH SOMEONE ELSE? WHAT IS THE RELATIONSHIP? ANS: WITH FRIENDS OR FAMILY WHAT IS THE AVERAGE AGE AND GENDER OF THE CUSTOMERS? ANS: ALL AGE GROUPS FROM 18 TO 45 YEARS WHEN A CUSTOMER ENTERS THE STORE , DO THEY TEND TO WALK IN THE SAME PATH OR DIRECTION? ANS: NOT REALLY IN THE SAME DIRECTION HOW LONG DO CUSTOMERS STAY IN THE STORE , ON AVERAGE ? ANS: MIN FIVE MINIMUM DO CUSTOMERS TOUCH THE PRODUCTS? IS THIS ENCOURAGED ? ANS: YES, THEY ARE ..THEY DID ALLOW THE CUSTOMERS TO TOUCH THE PRODUCTS DO MOST CUSTOMERS APPEAR TO BE ON A MISSION OR ARE THEY BROWSING? ANS: YES, THEY HAVE A PURPOSE ON EVERY VISIT WHAT PERCENT OF CUSTOMERS PURCHASE PRODUCTS IN THE STORE ? ANS: 60% OF THE PEOPLE .

13. STORE 4 : CROSS WORD: (A BOOK STORE) BEFORE YOU ENTER THE STORE : DOES THE STORE DRAW YOU IN? IF SO, HOW? ANS: YES IT DOES . THE WAY THE BOOKS ARE ARRANGED TO SHOWCASE THE SHOP ,LOOKS ARTISTIC IS THE DOOR OPEN OR CLOSED? ANS: THE DOOR WAS CLOSED , WITH A PUSH TO OPEN TAG. HOW DOES THIS MAKE YOU FEEL ? ANS: THE VERY LOOK , DRIVES YOU INTO THE STORE HOW BIG IS THE SIGN LETTERING AND IN WHAT FONT? ANS: JUST A SIMPLE FONT AS IN THE CROSS WORD PUZZLE FONT IN THE NEWS PAPER WHAT DOES IT TELL YOU ABOUT THE STORE ? ANS: IT SO USER FRIENDLY AND GIVES YOU THE EASE OF SELECTING A BOOK AND BUYING IT ENVIRONMENT : WHAT IS THE COLOR SCHEME OF THE STORE ? HOW DOES THIS AFFECT YOU? ANS: THE STORE HAS WHITE WALLS, WITH A CARTOONISH LOOK TO THE STORE HERE AND THEIR WHAT TYPE OF FLOOR DOES THE STORE HAVE ? HOW DOES THIS AFFECT THE ENVIRONMENT ? ANS: TILES FLOORING HOW HIGH IS THE CEILING? HOW DOES THIS FEEL ? ANS: AT LEAST 12 FEET HIGH CEILING HOW BRIGHTLY LIT IS THE STORE ? HOW DOES THIS AFFECT YOU? ANS: YES IT VERY BRIGHT AND MAKES IT EASY TO SURF THROUGH THE STORE HOW LOUD IS THE ENVIRONMENT?

14. ANS: IS GIVES A FEEL OF A LIBRARY . WHAT IS CAUSING THE NOISE? ANS: THE PEOPLE AROUND TALK IN WHISPERS IS THERE MUSIC PLAYING? IF SO , DOES IT FIT THE ENVIRONMENT? ANS: NO, THERE IS NO MUSIC PLAYED. IS THE STORE WARM OR COLD ? ANS: COLD IS THE STORE CROWED WITH MERCHANDISE OR IS IT SPARSE ? ANS: MODERATE DOES THE STORE HAVE A DISTINCTIVE SMELL ? ANS: YES , IT HAS A SCENTED SMELL ALL OVER THE STORE. WHERE IS THE CASH REGISTER LOCATED? ANS: RIGHT AT THE MIDDLE OF THE STORE . HOW VISIBLE IS THE STORE SECURITY ? ANS: THE STORE HAD 4 TO 5 CC CAMERAS . HOW LONG DO YOU WANT TO STAY IN THIS STORE? ANS: AT LEAST AN HOUR DOES THE ENVIRONMENT INFLUENCE THE PERCEIVED VALUE OF THE MERCHANDISE ? ANS: IT DOES PERSONNEL: HOW LONG DOES IT TAKE BEFORE A SALES PERSON INITIATES CONTACT ? ANS: YOU ARE JUST HELPED WHEN NEEDED . DOES THE SALESPERSON HAVE A SCRIPT TO FOLLOW WITH EACH CUSTOMER? ANS: NO, THEY DINT HAVE ANY PARTICULAR SCRIPT TO FOLLOW WITH EACH CUSTOMER.

15. DOES THE SALESPERSON TREAT DIFFERENT CUSTOMERS DIFFERENTLY ? ANS: NOT REALLY WHAT IS THE RATIO OF SALESPEOPLE TO CUSTOMERS? ANS: HAVE 3 SALES PEOPLE AND MANY CUSTOMERS EVERDAY WHAT AGE AND GENDER ARE THE EMPLOYEES ? ANS: 20 TO 25 YEARS, ALL MEN ARE THE SALESPEOPLE USING THE STORE PRODUCTS? ANS: NO , THE STORE SALESPEOPLE WHERE NOT USING THE STORE PRODUCTS . DO THE SALESPEOPLE HAVE A UNIFORM? ANS: YES, THEY DO. DO THE SALESPEOPLE MATCH THE STORES IMAGE ? ANS: YES PRODUCTS: WHAT IS THE FIRST PRODUCT THAT YOU NOTICE ? ANS: THE BEST SELLER BOOKS IS THERE A CENTRAL DISPLAY TABLE WITH FEATURED PRODUCTS? ANS: YES, THE CENTRAL DISPLAY TABLE HAS ALL THE BEST SELLER BOOKS AND NEW ARRIVALS. WHERE ARE ITEMS THAT ARE “FOR SALE ” LOCATED IN THE STORE ? ANS: THEY ARE NOT SEPARATED BUT ARE SIGNIFICANT HOW ARE THE PRODUCTS ARRANGED? BY FUNCTION?BY PRICE ?BY COLOR? ANS: NEITHER, BY GENRES ARE THERE FREE SAMPLES OR DEMONSTRATIONS ? ANS: NA WHAT PRODUCTS ARE AT EYE LEVEL ? ANS: ALL THE DISPLAYED BELOW THE EYE LEVEL

16. WHAT ITEMS IN THE STORE ARE IN THE LEAST ACCESSIBLE LOCATIONS ? ANS: KIDS GAMES WHERE ARE THE MOST AND LEAST EXPENSIVE PRODUCTS LOCATED ? ANS:IT WATCHES RANGED FROM 50 RS TO 8000 ( I.E. 1$ TO 250$) ARE THE PRICES OF THE PRODUCTS EASY TO FIND? ANS: YES, THERE ARE PRICE WRITTEN ON EVERY BOOK . ARE THERE IMPULSE ITEMS NEAR THE CASH REGISTER? ANS: YES, WE DO HAVE TOFFEES CUSTOMERS: ARE MOST CUSTOMERS ALONE OR WITH SOMEONE ELSE? WHAT IS THE RELATIONSHIP? ANS: ALONE PREFERABLY WHAT IS THE AVERAGE AGE AND GENDER OF THE CUSTOMERS? ANS: ALL AGE GROUPS FROM 15 TO 60 YEARS WHEN A CUSTOMER ENTERS THE STORE , DO THEY TEND TO WALK IN THE SAME PATH OR DIRECTION? ANS: NOT REALLY IN THE SAME DIRECTION HOW LONG DO CUSTOMERS STAY IN THE STORE , ON AVERAGE ? ANS: 20 MINS DO CUSTOMERS TOUCH THE PRODUCTS? IS THIS ENCOURAGED ? ANS: YES, THEY ARE ..THEY DID ALLOW THE CUSTOMERS TO TOUCH THE PRODUCTS DO MOST CUSTOMERS APPEAR TO BE ON A MISSION OR ARE THEY BROWSING? ANS: YES, THEY HAVE A PURPOSE ON EVERY VISIT WHAT PERCENT OF CUSTOMERS PURCHASE PRODUCTS IN THE STORE ? ANS: 60% OF THE PEOPLE .

17. STORE 5: HELIOS – A WATCH STORE BEFORE YOU ENTER THE STORE: DOES THE STORE DRAW YOU IN? IF SO, HOW? ANS: YES IT DOES . IT HAS A, FEEL GOOD LOOK TO IT . IS THE DOOR OPEN OR CLOSED? ANS: THE DOOR WAS CLOSED , WITH A PUSH TO OPEN TAG ON THE DOOR HOW DOES THIS MAKE YOU FEEL ? ANS: IT WAS JUST A PRESENT FEELING HOW BIG IS THE SIGN LETTERING AND IN WHAT FONT? ANS: IT WAS EVIDENT ENOUGH SIGN BOARD WITH A STENCILED FONT OF JUST THE LETTER E OF HELIOS .IT HAS A SUN AS MNEMONIC . HELIOS HERE MEANS PERSONIFICATION OF SUN IN GREEK MYTHOLOGY . WHAT DOES IT TELL YOU ABOUT THE STORE ? ANS: IT SEEMS AS IF THE LOGO REFLECTS THE STORES IDENTITY . ENVIRONMENT : WHAT IS THE COLOR SCHEME OF THE STORE ? HOW DOES THIS AFFECT YOU? ANS: IT HAS ALL HALF WHITE (IVORY COLOUR ) ALL OVER GIVING IT A RICH LOOK TO THE STORES WHAT TYPE OF FLOOR DOES THE STORE HAVE ? HOW DOES THIS AFFECT THE ENVIRONMENT ? ANS: IT HAS WHITE TILES WHICH ADD UP TO THE LOOK OF THE STORE MAKING THE ENVIRONMENT SUBTLE. HOW HIGH IS THE CEILING? HOW DOES THIS FEEL ? ANS: IT HAS FALSE ROOFING WITH CURVED ARCS CUTTING THROUGH THE EDGES AND HAS SMALL LIGHTS PLACED, WHERE EVER NECESSARY . HOW BRIGHTLY LIT IS THE STORE ? HOW DOES THIS AFFECT YOU? ANS: EACH SET OF BRAND (WATCH ) IS PERFECTLY ARRANGED IN THE SHELF AND IS LIGHTED PERFECTLY AND NO LIGHT REFLECTIONS WHERE SET ON THE WATCH AND IT DOES NOT DISTRACT THE EYE RATHER GIVE A FEEL GOOD LOOK .

18. HOW LOUD IS THE ENVIRONMENT? ANS: WAS SUBTLE AND PLEASANT AND ROYAL WHAT IS CAUSING THE NOISE? ANS: AS DESCRIBED ABOVE IT WAS GIVING IT A FEEL GOOD LOOK , BY GIVING A PROPER LIGHTING AND NOT DISTURBING THE EYES VIEW . IS THERE MUSIC PLAYING? IF SO , DOES IT FIT THE ENVIRONMENT? ANS: THE MUSIC WAS SMOOTH BUT NOT A MUSIC WHICH SUITED THE AMBIANCE THOUGH , BUT IT DINT DISTRACT THE CUSTOMERS FOR THE MOTTO OF WHICH THEY ENTERED THE STORE . IS THE STORE WARM OR COLD ? ANS: NEITHER COLD NOR WARM IS THE STORE CROWED WITH MERCHANDISE OR IS IT SPARSE ? ANS: SPARSE DOES THE STORE HAVE A DISTINCTIVE SMELL ? ANS: DINT SMELL ANY DISTINCTIVE SMELL. WHERE IS THE CASH REGISTER LOCATED ? ANS: IT LOCATED IN THE MIDDLE OF THE STORE . HOW VISIBLE IS THE STORE SECURITY ? ANS: THE STORE HAD 4 CC CAMERAS 2 IN THE BOTTOM AND 2 ON THE FIRST FLOOR . HOW LONG DO YOU WANT TO STAY IN THIS STORE? ANS: I DID STAY FOR AROUND 30 MINS IN THE STORE DOES THE ENVIRONMENT INFLUENCE THE PERCEIVED VALUE OF THE MERCHANDISE ? ANS: IT DOES PERSONNEL: HOW LONG DOES IT TAKE BEFORE A SALES PERSON INITIATES CONTACT ? ANS: WE WHERE ATTENDED BY THE SALES PERSON , THE MINUTE WE ENTERED THE STORE .

19. DOES THE SALESPERSON HAVE A SCRIPT TO FOLLOW WITH EACH CUSTOMER? ANS: NO, THEY DINT HAVE ANY PARTICULAR SCRIPT TO FOLLOW WITH EACH CUSTOMER. DOES THE SALESPERSON TREAT DIFFERENT CUSTOMERS DIFFERENTLY ? ANS: THE DIFFERENCE WAS IN THE APPROACH THEY DEAL WITH EACH CUSTOMER ACCORDING TO AGE AND THEIR REQUIREMENT AND THE CUSTOMER PHYSIC WHAT IS THE RATIO OF SALESPEOPLE TO CUSTOMERS? ANS: THEY 2 SALES MEN AND ONE STORE MANAGER THE RATIO OF SALES PEOPLE TO CUSTOMER WAS 1:2. WHAT AGE AND GENDER ARE THE EMPLOYEES ? ANS: 2 MEN (ONE SALES MAN AND A STORE MANAGER ) AND ONE FEMALE (SALES WOMEN). ARE THE SALESPEOPLE USING THE STORE PRODUCTS? ANS: NO , THE STORE SALESPEOPLE WHERE NOT USING THE STORE PRODUCTS . DO THE SALESPEOPLE HAVE A UNIFORM ? ANS: YES, THEY DO. A WHITE SHIRT WITH BLACK BLAZER AND TROUSER. DO THE SALESPEOPLE MATCH THE STORES IMAGE ? ANS: YES, THEY WHERE WELL DRESSED AND WHERE MATCHING THE STORES IMAGE . PRODUCTS: WHAT IS THE FIRST PRODUCT THAT YOU NOTICE ? ANS:AS IT IS A WATCH STORE THE PRODUCT WHICH WE NOTICE IS A WATCH BUT MY EYES SYMMETRICALLY LET TO THE FLOW OF THE STORE IS THERE A CENTRAL DISPLAY TABLE WITH FEATURED PRODUCTS? ANS: NO, THEY DON’T HAVE A CENTRAL DISPLAY TABLE , AS IT WAS A WATCH STORE WHICH HAD VARIOUS BRANDS AND THEY DINT HAVE TO EMPHASIS ON ANY ONE COLLECTION BUT HAD EACH SECTION FOR EACH BRAND . WHERE ARE ITEMS THAT ARE “FOR SALE ” LOCATED IN THE STORE ? ANS: IT WAS LOCATED WITH ALL THE OTHER WATCHES. IT HAD NO PARTICULAR SECTION. AS MENTIONED BEFORE EACH BAND WAS SEGREGATED SEPARATELY . HOW ARE THE PRODUCTS ARRANGED? BY FUNCTION?BY PRICE ?BY COLOR?

20. ANS: NEITHER , BY BRAND ARE THERE FREE SAMPLES OR DEMONSTRATIONS ? ANS: FREE SAMPLES NO , DEMONSTRATIONS PIECES YES WHAT PRODUCTS ARE AT EYE LEVEL ? ANS: NOTHING DIFFERENT . EVERY ROW WAS SYMMETRIC WHAT ITEMS IN THE STORE ARE IN THE LEAST ACCESSIBLE LOCATIONS ? ANS: NOTING IN PARTICULAR WHERE ARE THE MOST AND LEAST EXPENSIVE PRODUCTS LOCATED ? ANS:IT WATCHES RANGED FROM 4000 RS TO 3,00,000 ( I.E. 70$ TO 7000$) ARE THE PRICES OF THE PRODUCTS EASY TO FIND? ANS: NO, BUT THE SALE PERSON DID HELPS US KNOW THE PRICE ARE THERE IMPULSE ITEMS NEAR THE CASH REGISTER? ANS: EXCEPT THE BAR CODE DETECTOR , THERE WAS NO IMPULSE ITEMS CUSTOMERS: ARE MOST CUSTOMERS ALONE OR WITH SOMEONE ELSE ? WHAT IS THE RELATIONSHIP? ANS: WITH FRIENDS AND SIBLINGS WHAT IS THE AVERAGE AGE AND GENDER OF THE CUSTOMERS? ANS: 20 TO 25 YEARS WHEN A CUSTOMER ENTERS THE STORE , DO THEY TEND TO WALK IN THE SAME PATH OR DIRECTION? ANS: NOT REALLY , EVERYONE HAD THEIR OWN BRAND OR RAGE OF WATCHES THEY LOOKED FOR. HOW LONG DO CUSTOMERS STAY IN THE STORE , ON AVERAGE ? ANS: MIN 20 MINIMUM DO CUSTOMERS TOUCH THE PRODUCTS? IS THIS ENCOURAGED ? ANS: YES, THEY SO ..THEY DID ALLOW THE CUSTOMERS TO TOUCH THE PRODUCTS

21. DO MOST CUSTOMERS APPEAR TO BE ON A MISSION OR ARE THEY BROWSING? ANS: FIFTY PERCENT OF THE PEOPLE HAD A MOTTO GET TO THE STORES WHAT PERCENT OF CUSTOMERS PURCHASE PRODUCTS IN THE STORE ? ANS: TWENTY FIVE PERCENT OF THE TOTAL CUSTOMER VISITED PER DAY , PURCHASE THE PRODUCTS IN THE STORE .

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