What is mobile marketing


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Can you afford NOT to be mobile marketing?

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What is mobile marketing

  1. 1. Title slide What is Mobile Marketing? • Mobile Apps and Mobile Websites • SMS Messaging • Short Codes • QR Codes What does all this mean?
  2. 2. Smartphones • 64% of 25-35 year olds own a smartphone 97% of adults 18-44 own a mobile device 1 in 4 mobile subscribers over the age of 55 own a smartphone The SMS text messaging market is expected to grow from $150 billion in 2009 to $223 billion by the end of 2014 90minutes Time it takes the average person to respond to an email. Time it takes the average person To respond to a text message: 90 SECONDS. Source: mannixmarketing.com Source: CTIA.org Source: Portio Research $150B $223B
  3. 3. Mobile Coupons get 10 times the redemption rate of traditional coupons 91% of all U.S…. Citizens have their mobile device within reach 24/7 95% of smartphone users looked up local information, & of those, 61% called & 59% visited the business. The majority of 25-34 year olds now own smartphones (64% and 53% respectively) Source: Borrell Associates Source: Morgan Stanley Source: Google IPSOS Source: Nielsen
  4. 4. Mobile Internet growth By 2014, mobile internet should take over desktop internet usage Source: PRNewswire.com
  5. 5. For the first time in history, the semi-annual survey conducted by CTIA-The Wireless Association - shows the number of wireless subscriber connections (322.9 million) has surpassed the population (315.5 million) – October 11, 2011 Facebook has only 50.6% of the North American population – Mobile users with SMS enabled phones is 92% Social vs. Mobile Marketing ® Only 1/3 of Facebook’s 600 million+ user base uses Facebook Mobile Source: PRNewswire.com Social vs. Mobile
  6. 6. Monetize Mobile Increase Frequency of Transactions 3-5 extra visits annually per customer Referrals Awareness about Events/New offerings Caterings New Customer Acquisition Conversion to Loyalists $1 Million + of Increased Transactions
  7. 7. • Counter Display • Bag Stuffers • Window display on Drive Thru • Signage in Drive-thru Lane Point of Sale
  8. 8. “Text Call to Action” Text MrHero to 72727 to Receive FREE Sandwich next visit. KEYWORD (CHANGES) SHORTCODE (STAYS THE SAME) When client texts, They are entered Into the database!
  9. 9. Why do we Advertise? To Capture Leads! By adding 1 Little “Mobile” Engagement to your advertising mix, you can increase the power of each advertisement! Print Radio Get our: • Instant Environmentally Friendly Coupon • Menu • Locations Simply by texting the word “MrHero” to 72727 Why do we Advertise? Text ROMAN To 72727 Instant Coupon Right to your phone Text Now for your coupon Text HERO to 72727 Get your instant coupon right to your phone! Text Now
  10. 10. Panchero’s Gift Cards are the best gift! Click here and be finished shopping. http://xmaspanch.wap Reply STOP 2quit • Increase Social Network Followers • More Transactions per year • Capture Email • Support Causes More Than Coupons! Mr. Hero: Facebook Exclusive menu item just posted, “Like Us” NOW for even more VIP treatment. http://bit.ly Reply STOP 2quit To Complete your entry for a chance to Win FREE Sandwiches for a year, reply with your email address and watch for future great deals! Reply STOP 2end HERO Mr. Hero will be at the Fair this weekend taking donations for March of Dimes, come by our booth and donate and get some great Food! Reply STOP 2end Other Promotions / Not just Coupons
  11. 11. Timely Promotions = Lead Conversions Mr. Hero: Grab lunch today or tomorrow and receive a FREE Cookie with any other purchase. See our menu and call it in. http://bit.ly Reply STOP 2end Mr. Hero: New released Cajun Philly will blow your Lunch mind. Get $1 OFF any 10” this week ONLY. http://bit.ly Reply STOP 2end Mr. Hero: We cater that lunch meeting for you so that the meeting is slightly less boring. See menu here! http://bit.ly Reply STOP 2end
  12. 12. Capture Web Traffic into Database! Beauty Brands Secret Sale! Text BEAUTY to 72727 Mr. Hero: Free 10” Cheeseteak coupon when you click http://bit.ly want to see our full menu and save our app to your phone, click here http://bit.ly Reply STOP 2end Donate NOW!
  13. 13. Send them great content! Think about it. The POWER! By running consistent good campaigns and thinking of creative ways to get people to join your list, you’ll soon have thousands of cell phone Number of your customers and potential customers. WITH PERMISSION TO TEXT THEM YOUR OFFERS!! ** Make sure you add your keyword & Shortcode to all your other marketing to Augment what you’re doing & get even more leads!
  14. 14. Your App on Their Mobile Device When people are searching for your type of business from their phone… What do they see? Do they see you at all? What does it look like if they do?
  15. 15. Total Integrated Marketing! Integrated Mobile Marketing! Web Integration Point of Sale Trade Shows and Events Business Cards
  16. 16. Why Not!!? You can send out any piece of information you want. You can drive traffic to your website to show new products/services/ menu items You can interact instantly, in a variety of ways. Can you afford NOT to be mobile friendly? 2 Years from now you could have a database of thousands of mobile phone numbers… And have your App on thousands of devices.