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Инновационный Прорыв 2013 - Executive Summary

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Выступление KARPOLAN в бизнес-инкубаторе Happy Farm для участников конкурса Инновационный Прорыв 2013 о важности говорить с каждым человеком на него языке, на примере Экзекьютив-саммари

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Инновационный Прорыв 2013 - Executive Summary

  1. 1. Executive Summary the most important part of a business plan http://HappyFarm.com.ua
  2. 2. Why every business needs it? • Executive or management summary is a • • • resume (CV) of your business. You can show it to investors, to partners, to employees, and even to the press. First pages of a good business plan are an executive summary itself. You need to have it on hand so that you always remember what your business is all about, what to do, when, and why. http://HappyFarm.com.ua
  3. 3. Who does read it? • You. To know where are you now and what • • • to do next. Investors. To understand your business in 30 seconds and decide if it's good, big (or small) enough, fits the fond requirements. Observers and press. To get key values and goals of your business. Competitors. To... :) http://HappyFarm.com.ua
  4. 4. What information is the must? 1. Your product name and contact info. 2. The problem you solve and the way you do. 3. Business model and monetization scheme (b2c/b2b, sales/subscription, etc.) 4. Information about your team and key members background. 5. Your market niche analysis and your potential there. 6. Business plan, financing state and the http://HappyFarm.com.ua amount of investments you need.
  5. 5. Biggest misunderstanding! You write to: make cool business overview, describe main goals, advertise your business, show your team photos, get some money. They read to: understand your product and the business model, estimate your potential on the market, calculate investment attractiveness, discover your team skills and background. http://HappyFarm.com.ua
  6. 6. So what to do? • Write every document on your readers' • • • • language, or make it even more simple! Remember that 99% of people see your summary for the first time and have no idea who are you, how famous are you, etc. Every part of summary must be informative, even being detached from the document. Write for target readers, not for yourself. Show your summary to different people and http://HappyFarm.com.ua test the result.
  7. 7. So what to do? • Write every document on your readers' • • • • language, or make it even more simple! Remember that 99% of people see your summary for the first time and have no idea who are you, how famous are you, etc. Every part of summary must be informative, even being detached from the document. Write for target readers, not for yourself. Show your summary to different people and http://HappyFarm.com.ua test the result.

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