ROLE OF DESIGN                 MoMA             MoCA   Let the art speak by itself;         Less design oriented;         ...
PURPOSE                                            MoMA            MoCA                                                   ...
SCALE             MoMA            MoCALarge pieces, large rooms;   Very small scale;                  Sparse;    Clustered...
SCALEMoMA   MoCA
LOOK AND FEEL                  MoMA         MoCAIntimidating and patronizing   Comfortable and familiar
ARCHITECTURE                           MoMA             MoCAChronological ordered but also themed;      Chronological orde...
ARCHITECTURE                                          MoMA             MoCAArtwork “face” of the exhibition is distinguish...
ARCHITECTURE                                    MoMA             MoCARight direction not clearly defined by the design;   ...
ARCHITECTURE                                                MoMA             MoCAThe only major design intervention is the...
ARCHITECTURE                                           MoMA               MoCA                                      Choice...
ARCHITECTURE                           MoMA             MoCA                        Choice of colors:   Great use of trans...
ARCHITECTURE                                                 MoMA            MoCAContrasting colors ‒ bright green makes y...
ARCHITECTURE         MoMA             MoCACould use more sitting;   No sitting, but didn’t miss it;
LIGHTING                                                   MoMA             MoCA                                   Overall...
INTERACTIVITY                                           MoMA             MoCA                                           Au...
INTERACTIVITY                                         open curtains;MoCAopen drawers;book replicas to manipulate;
INTERACTIVITY                           write whishes and put on dragon mouth; MoCAlift iron;music buttons;
INTERACTIVITYMoCAopportunity to tell your story and mark your path in the museum;temporary exhibit ‒ manipulate the origin...
IMPROVEMENTS                            MoMA            MoCANot clear about direction to go or where                to ent...
Moca | Moma
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Moca | Moma

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Midterm for Interpretive Exhibition Design
Prof. David Harvey

With Jee Won Kim

NYU
Interactive Telecommunications Program
Spring 2012

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Moca | Moma

  1. 1. ROLE OF DESIGN MoMA MoCA Let the art speak by itself; Less design oriented; Very design oriented;Design concentrated in details wall colors; Design tells the story; captions; texts on wall; frames.
  2. 2. PURPOSE MoMA MoCA Educational museum; Art museum; Archive of objects and stories; Temporary exhibition; Permanent exhibition; Retrospective of the artist Cindy Sherman; There is a temporary exhibition going on that fits seamlessly inIdentity and stereotypes of women, particularly as the permanent one; depicted in films and magazines. Identity of Chinese as immigrants in the US.
  3. 3. SCALE MoMA MoCALarge pieces, large rooms; Very small scale; Sparse; Clustered, but not claustrophobic; Monumental; Smart use of the space available;
  4. 4. SCALEMoMA MoCA
  5. 5. LOOK AND FEEL MoMA MoCAIntimidating and patronizing Comfortable and familiar
  6. 6. ARCHITECTURE MoMA MoCAChronological ordered but also themed; Chronological ordered but also themed; Multiple paths within the exhibition; Single path;
  7. 7. ARCHITECTURE MoMA MoCAArtwork “face” of the exhibition is distinguished at the Exhibition starts very suddenly, even “spills out” of the room ‒ entrance; overwhelming;
  8. 8. ARCHITECTURE MoMA MoCARight direction not clearly defined by the design; Exit and entrance next to each other, but cannot be mistaken;
  9. 9. ARCHITECTURE MoMA MoCAThe only major design intervention is the use of colors, which Creation of an environment; define different subject areas within the timeline ‒ not always successful;
  10. 10. ARCHITECTURE MoMA MoCA Choice of colors: Great choice of materials and textures;burgundy for classical portraits (mimic traditional art); dark grey for movie characters;  
  11. 11. ARCHITECTURE MoMA MoCA Choice of colors: Great use of translucent materials as opposed to plaster green for high society women; walls;light grey to contrast w/ B&W pictures;
  12. 12. ARCHITECTURE MoMA MoCAContrasting colors ‒ bright green makes you think that room is Room dedicated to movies also has a dark wall color; more special ‒ draws peoples attention ‒ other colors used are more washed out; Recurrent themes (clowns); Cohesive style throughout the exhibition;
  13. 13. ARCHITECTURE MoMA MoCACould use more sitting; No sitting, but didn’t miss it;
  14. 14. LIGHTING MoMA MoCA Overall bright, no spotlights; Overall dark with spots of light to draw your attention; Rooms with darker colors contrasted with the whiter ones; Soft light boxes ‒ draws attentionToo much reflection on the glass ‒ would see ourselves instead to the text; of the pictures; Pictures and movies on translucent materials;
  15. 15. INTERACTIVITY MoMA MoCA Audio guide;; Variety of interactivity:QR codes ‒ redirected to videos of curators and artists captions you can manipulate; talking about their favorite pieces from the artist;
  16. 16. INTERACTIVITY open curtains;MoCAopen drawers;book replicas to manipulate;
  17. 17. INTERACTIVITY write whishes and put on dragon mouth; MoCAlift iron;music buttons;
  18. 18. INTERACTIVITYMoCAopportunity to tell your story and mark your path in the museum;temporary exhibit ‒ manipulate the original artwork with gloves;
  19. 19. IMPROVEMENTS MoMA MoCANot clear about direction to go or where to enter (multiple path);Wish to see more behind scenes (props, Exhibition starts before you enter,  studio visit, more about her); all of a sudden and overwhelming ‒ there should be a transition space.Wish to see her do her makeup, process and her technique;

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