Dun and Bradstreet/Jigsaw – buying or renting lists
Pause – let people take it inExplain the axisHow do people get their house email lists
87% find solo emails somewhat effective or very effective49% find solo emails to 3rd party lists somewhat or very ineffective
Growth is on the left, decline is on the right
List rentals and purchases are not an inbound approach. This includes going to jigsaw and downloading a bunch of email addresses.
Key elements of email marketing are fundamentally changing
80 million smart phones sold in Q4 2010
67% of people do not automatically download images in their emailsNo call to action
Sending emails at 11AM on Tuesday won’t matter any more. As Marketers, you will need to worry about how your emails are ranking in inboxes the same way you worry about how your website is ranking in search results.
Jen Doyle4-5 social sharing buttonsprioritize by those used most often by your usersplace the social sharing buttons in a prominent place
The Role of Email Marketing in and Inbound Marketing World
The Role of Email Marketing in an Inbound Marketing World<br />Karen Rubin<br />Product Manager<br />HubSpot<br />
About Karen Rubin<br />Karen Rubin is a product manager at HubSpot, an inbound marketing company whose visionary efforts have changed the nature of internet marketing for small and medium businesses. She has also worked in project and content management for some of the world's top web 2.0 companies, such as MainStreet.com, Stockpickr.com, iVillage.com and GiftCertificates.com. Karen also is co-star of HubSpot TV, a weekly video podcast about marketing and social media trends. Karen has a degree in Computer Science from Trinity College.<br />2<br />
Which Comes First? Message or Medium?<br /><ul><li>Start with email, then decide what content / message to send </li></ul>OR<br /><ul><li>Start with message / content, then decide best medium to send</li></ul>29<br />
How To Optimize for Social:<br /><ul><li>Add “Follow Me” module
What You Should Do Today:<br />Stop buying lists / subscribers<br />Mobile optimize your email<br />Social optimize your email<br />Build your social authority<br />Start with the message, then pick the right communication channel<br />32<br />