Winning Hearts and Minds to Build a Sustainable Brand

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Brands must win hearts and minds if they wish to compete and win in today's social, digital economy. How love-able is your brand?

Brand strategy is imperative in defining competitive advantage, earning the trust, engagement and authority required to win the love of humans and search engines.
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Winning Hearts and Minds to Build a Sustainable Brand

  1. 1. ©2013 Karner Blue Marketing – Your Virtual Marketing Partner! Why WinningHeartsandMinds
  2. 2. ©2013 Karner Blue Marketing – Your Virtual Marketing Partner! Why WinningHeartsandMinds Is at the Core of Success for
  3. 3. ©2013 Karner Blue Marketing – Your Virtual Marketing Partner! Why WinningHeartsandMinds Is at the Core of Success for Today’s Competitive Brand
  4. 4. In the quest to reach the masses in today’s digital environment, brands often lose sight of… ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
  5. 5. One ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
  6. 6. OneIn-Disputable ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
  7. 7. OneIn-DisputableTruth: ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
  8. 8. Behind every Google search. . . ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
  9. 9. website visit . . . ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
  10. 10. ad view . . . ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
  11. 11. social interaction . . . ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
  12. 12. live interaction . . . ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
  13. 13. and purchase. . . ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
  14. 14. from any device . . . ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
  15. 15. is a human. ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
  16. 16. is a human. (just like you!) ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
  17. 17. The brand must appeal to both logical and emotional needs of audiences {customers!} ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
  18. 18. ©2013 Karner Blue Marketing – Your Virtual Marketing Partner! Left Logical Realistic Objective Analytical Right Creative Emotional Intuitive Imagination
  19. 19. At every opportunity, the brand must ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
  20. 20. At every opportunity, the brand must • Earn trust ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
  21. 21. At every opportunity, the brand must • Earn trust • Resonate with relevance ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
  22. 22. At every opportunity, the brand must • Earn trust • Resonate with relevance • Inspire action ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
  23. 23. At every opportunity, the brand must • Earn trust • Resonate with relevance • Inspire action • Earn engagement ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
  24. 24. At every opportunity, the brand must • Earn trust • Resonate with relevance • Inspire action • Earn engagement • Be share-worthy ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
  25. 25. Today’s social, digital economy puts the destiny of brands in the hands of customers. ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
  26. 26. ©2013 Karner Blue Marketing – Your Virtual Marketing Partner! How Love-able is your brand?
  27. 27. Does your brand Differentiate, Compete & Win ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
  28. 28. Does your brand Differentiate, Compete & Win Hearts & Minds? ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
  29. 29. Does the brand leverage . . . • Competitive Differentiation ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
  30. 30. Does the brand leverage . . . • Competitive Differentiation • Visibility in Search ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
  31. 31. Does the brand leverage . . . • Competitive Differentiation • Visibility in Search • Strategic Social Media Engagement ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
  32. 32. Does the brand leverage . . . • Competitive Differentiation • Visibility in Search • Strategic Social Media Engagement • Audience Sharing ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
  33. 33. Does the brand leverage . . . • Competitive Differentiation • Visibility in Search • Strategic Social Media Engagement • Audience Sharing • Press & Media Worthy-ness ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
  34. 34. Does the brand leverage . . . • Competitive Differentiation • Visibility in Search • Strategic Social Media Engagement • Audience Sharing • Press & Media Worthy-ness • Paths to Conversion ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
  35. 35. Does the brand leverage . . . • Competitive Differentiation • Visibility in Search • Strategic Social Media Engagement • Audience Sharing • Press & Media Worthy-ness • Paths to Conversion • Feedback & Endorsements ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
  36. 36. ©2013 Karner Blue Marketing – Your Virtual Marketing Partner! …to earn Trust, Loyalty, Authority & Love . . .
  37. 37. ©2013 Karner Blue Marketing – Your Virtual Marketing Partner! from humans (customers, media, investors, partners, employees)
  38. 38. and search engines? ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
  39. 39. The Success of a Brand is EARNED ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
  40. 40. One click, ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
  41. 41. One click, One customer at a time. ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
  42. 42. Click for greater insight. ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!

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